Marlo Studios

Co-Founder

DigitSense

Digital Marketing Executive

• Fully remote 
• Introduced and started producing blockchain, crypto and NFT content across our social media channel and blog content on internal website. 
• Digital brand gatekeeper to ensure brand equity is consistent and maintained across all touchpoints.
• Leading and managing all digital marketing channels for in-house and clients from 3 countries.
• Maintaining strong business relationships with clients through enhancing digital marketing strategies, executing marketing campaigns and creating engaging social media content.
• Working collaboratively with the business development team to acquire new clients.
• Tracking marketing data analytics (e.g. competitive analytics, SEO and Google analytics) to enhance digital strategy.
• Supporting different APAC markets in digital transformation needs, successfully transforming businesses from 5 countries.
• Increased Instagram followers by 620% and content interactions by +5550% within 1.5 months of onboarding.

Pocean

• Co-founded Project Pocean
• Contributed in building a social entrepreneurship with the aim to raise awareness for SDG 13, 14 and 17. 
• Responsible for overseeing all marketing materials and brand identity (@projectpocean).
• Directing and guiding a team to develop and expand our Pocean brand.

Co-Founder and Director

Nestlé

Marketing Assistant

Marketing Assistant at Cereal Partners Worldwide (Nestlé & General Mills).

• Executed and launched promotional campaigns and packaging for global cereal products e.g. Cheerios, Milo and Koko Krunch.
• Updated Nestlé Cereal Taiwan Website (nestle-cereals.com/tw/) and E commerce pages for 11 products.
• Analyzed price, competition and market share to better facilitate upcoming projects and campaigns.
• Surveyed customers and conducted market research to coordinate 2021 plans.
• Produced social media and a range of communication materials.
• Developed a variety of POSM and packaging to communicate key information to attract customer attention.

British Chamber of Commerce in Taipei

•	Managed and created online marketing content. 
•	Initiated different marketing channels through growing a presence on social media and video content creation. 
•	Produced and edited 6 different marketing videos including Better Business Award opening video. 
•	Organised and planned for multiple social events including pitching ideas for the Women in Tech event. 
•	Interviewed a Taiwanese Legislator and CEOs for the Women in Business programme.

Intern

UKEAS Group

•	Modified exhibition magazine and managed creative content to promote UK education for Taiwanese students.

Marketing Intern

•	Translated and consulted over 50 students on UK university and education.

Translator

Co-Founder at Marlo Studios. Combining creativity, craft, and compelling visuals, we materialise concepts and strategy, curating better designs for better reasons.

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