Jasna Klemenc Puntar - GTM Designer's Linkedin Analytics

There is this fable about the eagle who was hatched between the chickens. You don't know you can fly because the chickens around you define you. Did you ever feel like that? Once the eagle found his eagles, she realized she could soar! Finding your eagles gives you more opportunities, clients, or partners faster. That is the essence of #positioning. Your product or your service is unique. So is your professional identity. A one-size-fits-all solution, a magic playbook, is a myth we have all been sold into. Designing a go-to-market strategy, tactics, and execution is like building a house. You need to do it all at the same time. Building as a system in construction and architecture means focusing on how all the components of a building interact. It includes everything from the exterior to the interior, including connections to municipal sewer lines and electrical grids. Building a go-to-market system includes everything from brand strategy to business model, marketing strategy, operations, internationalization, sales, pricing, traction channels, routes to market, tactics, and execution. That is why I work at the intersection of PRODUCT, MARKETING, and PROFESSIONAL IDENTITY in the digital-first and AI world. I call myself a Go-to-market Designer. → My way is execution over tactics and principles over methods. → Most strategies fail at implementation, and growth stalls because of poor operations. → Killer go-to-market strategies are designed with execution in mind. They always win over great products. If we've met, you know I smile a lot, am brutally honest, and nudge people out of their comfort zones. My superpower is curiosity mixed with a ton of hands-on experience: → Designed 100s go-to-market strategies and launched 20+ entirely new products across 7 industries, end-to-end → Prepared and executed 1.000+ go-to-market and launch plans → Coached 200+ experts to build their professional online identity in 30+ cohorts What else should you know about me? → My name is pronounced "yas-na," and it means CLEAR - I'm always on this mission to clarify things because I'm a "why" person, and I drive some people crazy with that. → Live in the suburbs on the sunny side of the Alps, where I organize #LinkedInLocal. → My outdoor passions are dog walking, hiking, skiing, and sailing - I used to race in all W's Croatian sailing team. → I'm ENTJ-A (1%) - finding innovative, long-term solutions to problems comes naturally to me. Starting new things is a risky business. Are you ready to go faster and avoid many mistakes? Let's do it together. DM me.