McClatchy Advertising

Client Success Strategist

Upwork

• Spearheaded data-driven marketing strategies, achieving a 20% boost in lead generation and a remarkable 15% increase in conversion rates.
• Engineered a 25% reduction in time-to-market for campaigns through the implementation of streamlined marketing workflows and processes.
• Led marketing technology stack selection and integration, optimizing infrastructure for enhanced efficiency and seamless operations.
• Collaborated cross-functionally to establish key performance indicators (KPIs) and measurement frameworks, driving data-driven decision-making and unlocking actionable insights for strategic marketing initiatives.

Marketing Operations Consultant

Unleashed

• Orchestrated and executed comprehensive multi-channel marketing campaigns for Unleashed CEO, resulting in a substantial increase in brand visibility and a growth in customer acquisition.
• Innovatively revamped the company's social media strategy, leveraging targeted content and engagement tactics to triple follower engagement and establish Unleashed CEO as an industry thought leader.
• Implemented a customer feedback analysis system, leading to actionable insights that informed product development strategies and contributed to a 20% improvement in overall customer satisfaction.
• Oversaw the successful launch of three new product lines, orchestrating a strategic mix of online and offline marketing efforts that resulted in a 40% increase in product sales within the first quarter of launch.

Marketing Manager

Communications, Marketing and Advocacy Professional

• Developed dynamic global strategies empowering clients to leverage compelling messaging, creative content, and targeted audience optimization, resulting in incredible market share growth.
• Crafted strategic communication plans that propelled entities to secure supplementary support, elevate brand recognition, and seize a larger slice of the market.
• Executed strategic media buys and curated engaging social media content, resulting in a substantial increase in website traffic and millions of impressions within a year.
• Collaborated closely with clinical experts to oversee budgets, coordinate trade shows, and execute strategic communications aligned with critical updates.
• Cultivated and managed robust relationships with key external partners, including CMS and media outlets, fostering collaborations to advance operational goals.

Marketing Strategy Consultant

THE REPUBLIK ®

•      Oversaw agencies strategic offerings, capabilities, and approach with clients.
•      Managed internal marketing team to provide professional guidance and brand strategy to clients in the tourism, B2B, technology, and retail industries.
•      Developed global strategies for clients to utilize effective messaging, content creation, and audience optimization to increase their market share.
•	Provided strategic insights that greatly increased the engagement and advocacy for national and multi-national brands.
•	Led multiple client relationships from a strategic and account perspective that allowed the agency to increase the longevity and effectiveness of their relationships.
•	Created comprehensive communication plans that provided clients with a path to accomplish short and long term objectives within their market.

Senior Account Manager

Account Executive

North Carolina Association of Realtors

•	Effectively mobilized and informed over 2,000 members of specific legislative policies and initiatives being proposed at the state and national level.
•	Created a series of public events that allowed the groups message to reach new audiences, which increased their influence and membership numbers.
•	Significantly improved and strengthened relationships with elected officials, media outlets, and other key decision-makers.
•	Secured thousands of dollars in grants for local associations that allowed them to play more significant roles in their communities, and garner a larger presence among decision makers.

Shared Government Affairs Director

Mark Jacobs for Iowa

•	Primary liaison to the candidate while handling day-to-day operations.
•	Planned and executed over 200 highly visible events across the entire state. 
•	Responsible for the management of all social media and communication platforms.
•	Secured positive news coverage for the candidate in all 99 counties within 100 days
•	Managed scheduling, travel arrangements and all event logistics for the candidate throughout statewide campaigning.

Director of Operations

MullenLowe Group

• Cultivated and maintained strong client relationships as an Account Executive at Mullen Ad Agency, leading to a 20% increase in client satisfaction scores and repeat business.
• Successfully managed multiple advertising campaigns, exceeding client expectations and delivering projects on time and within budget, resulting in a 15% increase in revenue from existing accounts.
• Developed and implemented strategic marketing plans tailored to clients' business objectives, resulting in a 25% improvement in campaign performance metrics and overall return on investment.
• Collaborated with cross-functional teams, including creative and media departments, to ensure seamless execution of campaigns and deliver integrated marketing solutions that met or exceeded client goals.

Romney for President

•	Acted as a campaign liaison between organizations, individuals, and elected officials.
•	Secured positive media coverage of the campaign at over 50 events, interviews, and rallies across the United States.
•	Coordinated with the Secret Service, media outlets, companies, vendors and locations to ensure that each event was well executed.
•	Provided all aspects of event planning and management across the country.

Advance Consultant

Mullen

•	Created and maintained a creative rotation for television and radio commercials to air on national and local affiliates.
•	Streamlined the project budgeting process to ensure that projects were accomplished on-time and under budget.
•	Created and improved relationships with a variety of vendors and media that played an integral part of clients’ marketing strategy.
•	Secured and ensured that all talent was accounted for and properly documented per SAG and AFTRA guidelines.

Estimating and Broadcast Coordinator

Passionate Marketing Maestro and Digital Dynamo with over a decade of orchestrating strategic campaigns and boosting brand brilliance. A wizard in marketing technology, from HubSpot to Salesforce, turning bits and bytes into business growth. Mastermind behind innovative strategies, I wield digital platforms like a superhero to bring marketing magic to life. With a knack for nurturing relationships and a touch of humor, I'm your go-to guru for driving results and making campaigns sparkle in the digital realm. Let's turn marketing into a symphony of success!

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