Jason Horsman's Linkedin Analytics

Highly driven, commercial and entrepreneurial senior business leader with extensive and proven blue-chip (agency and client) background in B2B direct marketing and sales. My purpose is to help b2b organisations unlock the power of data (bridging A.I and human intervention) in prospecting and sales strategies and leverage this power to optimise engagement with a rapidly evolving B2B buyer and accelerate growth. Through 25 years’ experience working at C-Suite level with enterprise and mid-market organisations across a number of vertical sectors I have developed a critical understanding of where the b2b sales funnel leaks and developed a range of solutions which can be rapidly deployed to amplify sales growth. A strong communicator with expertise in leadership, P+L management, market analysis, forecasting, client needs assessments and most importantly – sales growth. Headline Client Experience: Utilities: e-on, Orsted, Haven Power, TotalEnergies, Npower, Yu Energy, Calor Gas Manufacturing: Arco, Briggs Equipment, Smiths Metal Centres Tech+Telco: O2, Orange, Sage, Sage pay, Paymentsense Core Skills: P+L Ownership and Management / C-Suite Relationships/Leadership, people management and coaching /Data Strategy + Execution/ A.I + Machine Learning/Selling/ Sales Strategy / Sales Proposition design & delivery /Sales team optimisation & channel strategies / Sales Management/Business Planning + Strategy/CRM Integration /Outbound Telemarketing/Direct Mail/Digital marketing automation