Kern AI

Collato

Responsible for all growth activity at Collato, from marketing, product and business strategy.

Projects included:
- Product planning: feature testing, roadmaps, user testing
- Product-led growth: finding first beta users, waitlist building, community outreach
- Product marketing: CRM, feature branding, product onboarding and UX optimisation
- Growth marketing: Ads, content, social media, events, partnerships
- Business strategy: Product market fit, product positioning, mission & purpose

Accomplishment:
- Building product waitlist
- Product launch
- Supporting product roadmap planning and execution
- Attracting first 3000 users through various marketing channels
- Kick-starting company website, blog and content strategy
- Supporting with overall company vision and mission
- Training junior staff and implementing employee development opportunities

Growth Lead (Product & Marketing)

EverEstate

The first SEO hire at a leading digital-first real estate company, my role involved:

- Increasing organic and unpaid traffic by 100%
- Launching the blog and continuously increasing blog hits
- Increasing SEO importance & visibility within the company
- Improving cross-functional collaboration and improving SEO knowledge across all relevant departments
- Implementing an SEO focused content strategy
- Improving on-page SEO of existing pages
- Long and short tail keyword research
- Off-page projects such as competitor analysis, guest blogging, brand mentions, skyscraper tactic
- Developing reporting tools
- Playing a key role in new website UX projects and tech roadmap planning
- Training 2 junior SEO'ers who joined the SEO team

SEO & Organic Marketing Manager

Xara

The senior marketing manager responsible for launching a new SaaS design and collaboration product and taking it to market through a multi-channel growth campaign.

My role included:
- Launched a website from scratch and unique brand messaging, colour palette, graphics and sign-up process
- Started social media accounts and implementing strategy
- Direct marketing database and outreach campaign targeting relevant verticals
launched the blog with content strategy and guest blogging targeting the relevant verticles
- In-product chat and new release content pop-ups
- Email marketing and sales communication to sign-ups
- Wrote and released 3 press releases that resulted in articles on techcrunch, forbes and tech eu
- Assisted with the product roadmap and new feature development
- Assisted with design and UX projects

Senior Product Marketing Manager

Dolia Design

Hired to help increase recurring revenue for a web design agency and support the founder, which I achieved by transforming Dolia into a marketing agency. I 3x annual revenue within 12 months and attracted large clients by offering ongoing monthly marketing packages.

Marketing Manager

Podstel

Cofounded and helped a socially driven start-up business build it's brand and gain €100k investment.

Growth Co-Founder

Unum

Worked in a team that laised with both the marketing strategy and financial strategy teams, helping build future forecasts and business plans. I played a key role in the quarterly/yearly business strategy and financial planning process, laising with the business experts developing assumptions and future plans. Completed market/competitor analysis. Created monthly/quarterly management reporting packs for leadership team. Owned financial model and all projections.

Business Planning Analyst

Proctor & Gamble 

Graduate position where I spent time in different departments such as: marketing, engineering, finance, supply chain and quality control. My main responsibility was managing the Purchase 2 Payment process, providing system support and improve overall processes in the departments.

Graduate Role

🔹Welcome to my profile. I am a dedicated AI enthusiast and strategist, passionate about unlocking the power of Artificial Intelligence to revolutionize businesses.

With a decade working across growth, marketing and product at tech-startups, I’ve navigated many challenges and enjoy helping organizations align technology solutions with business objectives. I aim to bridge the gap between technical complexities and strategic implementation.

In my current role, I am facilitating AI adoption across organizations of all sizes, turning complex AI concepts into tangible business value. If you're interested in discussing the potential of AI or seeking guidance on its integration in your business, feel free to connect.

AI is not about replacing human intelligence, but augmenting it. Let's explore the limitless possibilities of AI together. 🔹

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