Jason Howie

FormulasHQ

It's a fun side hobby built on Bubble.io and ChatGPT.

Tinkerer-in-Chief

Pavilion

A professional community for go-to-market leaders

Executive Member

A.Team

• Launched a comprehensive multi-channel marketing and sales strategy, effectively capturing late-stage GenAI prospects and driving significant interest in AI-driven solutions.
• Conceptualized and executed high-impact demand generation campaigns to fuel and nurture top-of-the-funnel leads, leveraging cutting-edge marketing technologies and data-driven insights.
• Partnered with the sales and product organization to launch new client self-service onboarding experiences and conduct internal training

Results:
• Achieved over 4,000 registrations for Generative AI campaigns through virtual and in-person events, generating $700k in direct Total GMV.
• Elevated the company's market presence and positioned A.Team as a leader in AI-driven solutions.

Fractional: Demand Generation and Marketing Operations

RocketReach

• Led the overhaul of marketing operations, establishing systems and processes to support hybrid PLG and Sales-led growth teams, ensuring seamless collaboration and efficiency.
• Devised and implemented a strategic marketing plan encompassing demand generation, growth marketing, and content marketing tactics, aligning with the company's growth objectives.
• Working alongside the Head of Product, discovered and optimized a new acquisition channel for the GTM team, significantly enhancing the identification and conversion of self-paying users within enterprise accounts.

Results:
• Boosted Return-On-Ad-Spend (ROAS) for digital channels from 170% to 320%, resulting in $2.2 million in digital channel bookings within six months.
• Improved the quality of top-of-funnel leads, boosting conversion rates by 35% and driving substantial growth and revenue.
• Improved the LTV:CAC ratio with SEO, email, and content marketing focused on the user and customer benefits.

VP of Marketing

LeadIQ

• Built and led high-performing demand generation, content marketing, and product marketing teams, driving the successful execution of the Enterprise GTM strategy.
• Launched targeted ABM programs, achieving a 52% increase in average deal size and significantly enhancing customer acquisition and retention efforts.
• Developed innovative marketing campaigns and optimized existing ones, substantially increasing Marketing Qualified Leads (MQLs).

Results:
• Grew company revenue from $8 million to $15 million, focusing on new business growth and existing customer expansion.
• Increased MQLs from 500 to over 1,500 per month, showcasing the effectiveness of demand generation initiatives.
• Improved customer retention rates by 30%, highlighting the success of targeted ABM programs and customer engagement strategies.

Head of Demand Generation & Marketing

Ambra Health

• Led the development and execution of comprehensive marketing strategies targeting a highly technical healthcare audience, driving brand awareness and engagement.
• Coordinated with SDR and AE teams to maximize both inbound and outbound motions, ensuring alignment and efficiency in marketing efforts.
• Conceptualized and launched the groundbreaking #DitchTheDisk guerrilla marketing campaign, positioning Ambra Health as the industry leader in eliminating CDs from radiology.

Results:
• Drove top-line ARR to $20 Million across small practices and large health systems.
• Successful launch of the #DitchTheDisk guerrilla marketing campaign, generating $3M+ in direct bookings within the first year and garnering over a million impressions in earned media.
• Coordinated with SDR and AE teams, optimizing both inbound and outbound motions and securing three consecutive quarters of $1M+ in bookings.

Director of Demand Generation & Marketing Operations

Aptsonic Media

Digital Marketing Consultant

Upland Software

• Led the Mobile Commons marketing team through the Upland acquisition, ensuring smooth integration and alignment with the broader Upland marketing organization.
• Worked cross-functionally and across product lines to develop cross-sell and upsell opportunities.
• Assisted in brand, marketing operations, and product marketing transitions during multiple mergers and acquisitions, maintaining continuity and driving strategic initiatives.

Results:
• Achieved 20% YOY product-line growth through effective marketing campaigns and strategic initiatives.
• Increased average selling price (ASP) by 25%, demonstrating the impact of cross-sell and upsell strategies.

Marketing Manager - Mobile Commons

GoMo Health

Directly reporting to the CEO and working cross-functionally with sales, product, and finance was responsible for developing and launching the healthcare brand GoMo Health.

Accomplishments:
• Ground up brand, product, and digital marketing launch on a completely barebones budget
• Recruit, hire, and lead large team, including creative directors, graphic designers, application developers, and media professionals
• Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence, and evaluate the performance
• Develop product, pricing, and branding differentiation strategy based on industry factors and regular competitive analysis

Director of Marketing

Rowan University

Proofread and revise scholarly articles and correspondence for the John B. Campbell Professorial Chair
Marketing Cooridnation for the Campbell Academic Lecture Series
• Schedule catering and location for Lectures
• Prepare fliers and e-mailers for distribution
• Arrange accommodations and presentation materials for guest speakers
Research and summarize academic journals on topics such as:
• Work with Excel and SPSS to parse large sets of data for trends and statistical information
• Corporate sustainability, triple bottom line: environmental, societal, and economic impacts, CEO compensation

Graduate Research Assistant

VP of Marketing with over 10 years of experience driving marketing strategy, building high-performance teams, and executing comprehensive marketing campaigns across various industries. Proven track record in demand generation, branding, and product marketing initiatives. Skilled in working with healthcare, AI, and SaaS tech companies to drive significant growth and enhance market presence. Adept at developing and implementing strategic plans that yield measurable results.

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