Google

Team: Ads Marketing
Sub-team: Ads Marketing Technology
Focus Areas: YouTube Ads Web, GenAI, SMB Advocacy 

Responsibilities:
- Create business requirements documents that outline marketer needs
- Manage discussions and obtain alignment from cross functional stakeholders
- Determine tech feasibility and level of effort required with engineering partners
- Create tickets with relevant engineering and legal teams for relevant projects
- Create and launch landing pages using Java, Python, Typescript, JavaScript, HTML/CSS
- Create sql queries to support audience sizing and campaign deployment

Global Product Lead, Ads MarTech

Team: Marketing Operations
Sub-Team: Marketing Technology & Engineering

This role was involved in a re-org in April 2024, where I was moved back to the Ads Marketing org.

Responsibilities: 
- Drive adoption of martech that deliver in-app and push notifications across iOS, Android, Desktop and Mobile web devices in order to increase eng efficiency and speed to launch. 
- Collaborate with marketers to understand current pain points and limitations in launching in-app notification campaigns. 
- Partner with product and engineering teams to shape the product roadmap to drive integration of iOS/Android apps with marketing technologies that deliver in-app notifications.  
- Conduct an end-to-end audit of the marketing technology stacks used for the following consumer apps: Google One, Gemini, Google Play, Google Maps, Google Search

Marketing Technology Manager

Team: Ads Marketing
Sub-team: Ads Campaign Operations

Marketing Data Pipeline 
- Improved Ads Marketing’s ability to deploy more than 1000 email campaigns quarterly on time by partnering with engineering to code xx pull requests and build a marketing pipeline prototype, which makes data available for campaign workflows sooner and with fewer pipeline failures and streamlining visibility of tables and signals used in campaign workflows. 

Vendor Management 
- Managed transition of campaign operations from a multi-vendor to a single-vendor model for xx campaigns which resulted in successful launches of xx global campaigns targeting xx countries across 20+ languages

Campaign Management 
- Led deployment of xx campaigns for a marketing program, a 4x increase compared to YoY. 
-Wrote SQL to generate audiences, and created xx pull requests (aka changelists) using SQL and Python to automate campaign workflows. 

Data Resource Management 
- Wrote SQL and Python to create a standalone data resource management group for email campaigns managed by Ads Campaign Operations. This migration increased the reliability of campaign workflows by ensuring enough data resources (GPUs, RAM) are available to complete requests

Marketing Automation, Scaled Communications

Patreon

Data Operations 
- Maintained data pipeline that funnels leads into Salesforce from our data warehouse
- Built data pipelines to connect data warehouse with Marketo, Qualtrics, Splash, Discourse
- Educated teammates using data observability platforms like DataFold and Avo 
- Created a data enrichment pipeline for our inbound lead funnel 
- Mapped out marketing technology data ecosystem 
- Documented fields used across marketing technology platforms 
- Documented Airflow DAGs and Workato recipes used in GTM tech stack

Marketing Technology 
- Completed end-to-end marketing automation platform migration to Marketo 
- Served as martech lead for implementing consent management software, Ketch 
- Served as technical lead for implementing email service platform, Iterable 

Marketing Attribution 
- Worked with external media agencies for paid media tracking and attribution
- Created Mode and Salesforce Dashboards that track pipeline 

Project Management: 
- Manage cross functional projects across marketing, data science, legal, product and external vendor media agencies to build and iterate on our marketing technology stack 
- Project managed the implementation of Contentful

Data Operations Manager

Patreon is a membership platform that enables creators to get paid for the things they create.

Marketing Operations Manager

GoCanvas

GoCanvas is a software company that provides businesses a no-code platform to create mobile-based forms that streamline and replace paper-based processes.

Platform and Campaign Operations: 
- Conducted a marketing automation migration of ~500k records from Pardot to Marketo in 3 months
- Increased Sales Qualified Leads generated from Marketing Automation by 87% quarter-over-quarter using Pardot, Marketo, Drift, Conversica, ChiliPiper and SalesLoft
- Partnered with Demand Generation, Business Development, and Sales Operations teams to strategize,
design, build and execute meaningful conversations across multiple channels that resonated with prospects
- Generated reports and presented campaign metrics with sales and account management teams

Director of Marketing Automation

Hilton

Contractor via Northstar Solutions Group
Client: Hilton Worldwide, Digital Marketing & Analytics - CRM & Personalization Unit

Marketing Analytics:
- Conducted analyses using Microstrategy, Adobe Analytics and Tableau to drive a deeper understanding of challenges facing Hilton’s CRM Personalization team. Presented insights on campaign performance
- Collaborated with stakeholders to gather business requirements for the creation of reports and dashboards

Analytics Consultant

University of Maryland Global Campus

The University of Maryland Global Campus is the largest non-profit public university in the country with over 90 programs and nearly ninety thousand students.

Platform and Campaign Operations: 
- Created email journeys targeting full customer lifecycle: acquisition, onboarding, retention, and re-engage
- Collaborated with 100+ sales team organization to establish and refine customer journey messaging
- Conducted analyses of top- (online and offline advertising) and mid-funnel (call and email) campaigns
- Served as marketing automation (IBM Marketing Cloud) subject matter expert for the organization

Manager, Marketing Automation & CRM Analytics

Privia Health

Privia Health is a unique national physician practice management and population health technology company that partners with top doctors to keep people healthy, prevent disease, and better manage care in-between office visits.

Flat World Education

Director of Marketing Operations

Lead Generation Campaign Manager

Marketing Associate

APCO Worldwide

APCO Insight is the opinion research division of APCO Worldwide. I worked with our project managers to address clients’ public relations challenges on corporate reputation, crisis and issues management.

Research Analyst

CEB, now Gartner

Data-driven tactical marketer with a focus on marketing analytics, marketing automation and Salesforce CRM. Experience working in the education, healthcare, hospitality and SaaS sectors.  

Capabilities: 
- MAPs: Marketo, Pardot, IBM Marketing Cloud
- ESPs: Constant Contact, MailChimp, Iterable
- iPaaS: Workato 
- CDP: GrowthLoop fka Flywheel
- BI: Looker, Mode Analytics, Tableau, Microstrategy
- Stats: SPSS, SQL 
- CRM : Salesforce CRM 
- Chatbots: Drift, Conversica 
- Web Analytics: Google Analytics, Adobe Analytics
- PPC: Google Adwords, Facebook Ads 
- A/B Testing: Unbounce, Optimizely 
- Project Management: Workfront, Quickbase, JIRA, Asana

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