Uberflip

SVP Product

Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time.

Reporting to the CEO, I lead the product strategy for the worlds leading content experience platform. In this role, I lead the Product Management, UX, Product Marketing, Data Science, Professional Services and Support functions.

VP Product

Honeybee Benefits

*In 2020, Honeybee Benefits and Benecaid were successfully sold to Green Shield Canada 

I joined Benecaid to lead product and marketing for the Honeybee digital benefits program. In this role, I lead the user experience and design, product management, and marketing functions.

Honeybee is Canada's fastest growing all digital benefits platform. As employee expectations for workplace benefits change to include everything from health to fitness and lifestyle perks, employers need tools to administer programs, manage costs and guide employees to use only what they need and what’s reflective of their company culture.

https://www.honeybeebenefits.com/

Sr Director Product Management and Marketing

TELUS

At TELUS Health we believe there is an opportunity to help the lives of all Canadians. We are building the next generation of technology solutions that enable better collaboration across the entire healthcare ecosystem that can drive better health outcomes for all of us.

As Director of Product Management I had P&L responsibility for TELUS Health provider solutions. This included the routing network, logic and infrastructure managing over 1 million paramedical  and 3 million dental claims per month. As part of this role I also worked on the innovation strategy for the business unit including M&A due diligence.

Director Product Management - TELUS Health

Intelex Technologies Inc.

Intelex provides a predictive data management platform, allowing organizations to proactively improve their business operations through a single pane of glass view of their EHS, Quality and Supplier data.

As the Director of Product Marketing I helped Intelex to build out a product marketing function and refine their go to market strategy. My team helped to transition an existing a horizontal platform vision and message to an integrated verticalized go-to-market. 

During my time there I also helped to launch a data science function, using insights from this new function to launch a predictive analytics driven message that was unique and disruptive to the market.

Director of Product Marketing

Forewards

Forewards makes it easy for small business owners, like you, to improve your online marketing efforts by embracing the power of customer referrals. We built our own business through word of mouth and know the power of customers referring other customers.

That’s why we’ve made Forewards the easiest, most effective way to reward your loyal customers for helping you share your brand online.

At Forewards (Toocoo Media) I was responsible for Product, Marketing, Sales strategy and day to day operations.

We grew the business to 15 team members and 1000+ clients and achieved several accolades for growth and innovation including winning a "Fastest Growth" award from the Branham Group as well as recognition by Killer Startups, Shopify, Startup Ranking and Product Hunt.

Chief Operating Officer (Co-Founder)

Empathica

*In 2013, Empathica was successfully sold to Mindshare Technologies, with the resulting company later renamed InMoment.

We Believe that Everyone Deserves to Love Where they Work, Shop and Dine 

Empathica provides Customer Experience Management programs to more than 200 of the world’s leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art cloud based surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting.

•	Helped re-launch company branding including website, positioning, content, social media presence and PR strategy
•	Developed content and social media marketing strategy including online resource center, blog and social media aggregation and integration resulting in 32% increase in website visits and 28% increase in unique visitors
•	Launched new solution based messaging (Social CEM), along with launch of new products (Empathica Local, Social Media Analytics)
•	Created and managed sales operations process and function

Director Product Marketing

Novell

*PlateSpin was acquired 2008 by Novell for $205M

Novell is a leading global provider of virtualization, cloud and disaster recovery management software solutions.

•	Drove launch of first major, post-acquisition release of PlateSpin products (Migrate 9.0, Protect 10.0, Forge 3.0) contributing to 20% year over year product line growth year one, 30% year two
•	Created new online product messaging and positioning strategy resulting in 700% increase in inbound leads, 77% increase in page views, 35% decrease in bounce rate
•	Streamlined pricing and licensing resulting in 30% increase in average sale price 
•	Revamped sales enablement with documentation kits for top three competitors including sales collateral, hunting guides, on-demand webinars and channel partner programs
•	Lead marketing partnership for $3M/year OEM partnership

Product Marketing Manager

•	Acted as the face of the PlateSpin product line post acquisition, championing PlateSpin value proposition internally for cross business unit education as well as externally at industry events and with key customers 
•	Incorporated key PlateSpin brand value proposition into greater Novell marketing messaging leading to creation of PlateSpin Workload Management solution focus area
•	Acted as subject matter expert publishing quarterly print and online articles for industry publications to drive demand
•	Developed PlateSpin online content and social media marketing strategy (“Novell Cool Solutions Blog”, Twitter, LinkedIn, Facebook, YouTube)

Solutions Architect

PlateSpin ULC a Novell Company

Founded in 2003, PlateSpin, a leader in Virtualization (2nd on Deloitte Technology Fast50), provides a unified suite of solutions to allow enterprises to maximize ROI with Virtualization, simplify Disaster Recovery, and accelerate their Server Consolidation. PlateSpin was acquired 2008 by Novell (NOVL) for $205M.

•	Managed direct and channel sales (Americas) of new PlateSpin product line “Forge”
•	Worked with product management to understand and define key customer needs, and analyze early product Win/Loss data driving product roadmap 
•	Closed key reference able customer wins within first months of product lifecycle

Territory Sales Manager - North America

•	Increased quarterly territory sales contribution 100% year over year through effective channel development
•	Helped drive region (Western US, and Canada) to highest percentage revenue contributor territory in the company ($3M quarterly performance)
•	Negotiated, Signed and Managed company’s first major cloud hosting OEM agreement

Channel Development Manager

Genesys

VoiceGenie developed infrastructure software for supporting next-generation speech-enabled call centers. The VoiceGenie platform was the leader in VoiceXML. VoiceGenie was acquired 2006 by Genesys.

•	Created territory development plan to identify target accounts for prospecting and development
•	Qualified leads by determining need, budget, purchasing authority and timeline for purchase of VoiceGenie, VoiceXML IVR technology
•	Achieved 150% revenue quota 2006

Inside Sales Rep

Zim Technologies Co

ZIM is a mobile entertainment and Internet TV service provider. Through its global infrastructure, ZIM provides publishing and licensing services for market-leading mobile content and for peer to peer (P2P) Internet TV broadcasting

•	Monitored and tested communication systems and worked with engineering team to maintain and upgrade SMPP server infrastructure
•	Guided clients with system integration and implementation
•	Helped to migrate server platform to new upgraded data center facility

Technical Support Engineer

I am a seasoned tech leader that helps organizations turn their ideas into market traction and revenue. I specialize in leading cross-functional teams to ideate, develop, launch and position innovative new products into their market. 

At Uberflip, I am responsible for leading the product management, UX, product marketing, data science, services, and support functions. Prior to this, I held leadership roles at Honeybee Benefits, TELUS Health, and Intelex, where I was responsible for driving product strategy and go-to-market initiatives.

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