KCAS Bioanalytical & Biomarker Services

* Oversee the entire marketing discipline geared towards customer acquisition and sales enablement in support of accelerated growth objectives.

Director / Head of Marketing

TreviPay

* Jumpstarted the new banking GTM plan as well as the internal Channel Marketing process.

Director of Industry Marketing

Apruve

* Acquired by TreviPay in December 2022.
* Drive 5x pipeline volume with lead-gen and ABM for this fast-growing SaaS FinTech.

Head of Marketing

Baker University

* Led a team focused on student acquisition, segment/strategic marketing and creative services.
* Decreased CPLs by 25% while increasing volume by 40%. 
* Served on President's Council. 
* Adjunct professor in various marketing courses.

Executive Director for Marketing, Communications and External Relations

Payless ShoeSource

* Recruited to head up the B2B marketing function (safeTstep division).
* Achieved YoY growth and beat 16% CAGR trend all three years.
* Implemented account-based marketing (ABM), digital marketing, marketing automation and CRM initiatives.

Head of B2B Marketing

Swift Transportation

* Defined and built the organization's Inside Sales and Brand Marketing functions by partnering with teams across functions, domestic sales regions and countries.
* Responsible for: new Biz Dev function, sales operations process, enhanced B2B digital marketing efforts, brand book and style guide, and press inquiries.

Director of Marketing and Inside Sales

Universal Technical Institute

* Led a team responsible for channel marketing, segment marketing, product marketing and local marketing.
* Partnered with Corporate Partnerships (i.e. NASCAR, Ford, Harley-Davidson, etc.) to drive enrollment and competitive positioning for respective programs.

Director of Marketing

Word of Life

* Volunteer for two year term on the Board of Directors.

Treasurer - Finance and Accounting

RSC Equipment Rental

* Implemented, executed and measured North American marketing acquisition campaigns.
* Trained sales team on CRM system for prospecting techniques.
* Conferred with economists from IHS Global Insight to analyze and package market trends and forecast data for various regions.

Senior Marketing Analyst

PADI

* Choreographed integrated, local marketing and media campaigns to drive top line, incremental revenue for key product lines.
* Founding member of PADI Latin America.

Senior Marketing Representative

"Chance favors the prepared mind."  - Louis Pasteur

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Jason Hannah

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