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Senior Product Designer, Revenue

Twitch

Responsible for setting the vision for Viewer Monetization - Ads, Commerce,
Sponsorships. Other responsibilities include: Leading cross-functional workshops &
sprints to define the roadmap; Designing for the most complex problems on the
roadmap; Identifying viewer & creator needs and advocating for their prioritization;
Mentoring designers & educating the org on our learnings; Establishing a culture of
collaboration amongst Ads and Commerce designers.

Key Impact: Established the design vision for the 2024 Bits Strategy; Launched 2 of our
most complex products Hype Chat & Pinned Cheers; Led 3 design sprints with 5-10
designers to tackle our most complex problems - mobile feed, channel page redesign &
microtransactions.

Senior Design Lead, Viewer Monetization - Commerce & Ads

Responsible for the Viewer Ad experience; focused on retention and disruption
minimization. Other responsibilities include: Innovating new native ad formats by
collaborating with Sales & core teams; Continuously auditing our Viewer ad experience &
Creator monetization efficiency to ensure sustainable growth.

Key Impact: Self-started an audit of a crucial viewer ad-density mechanisms that was
prioritized by our Chief Monetization Officer; Launched high complexity products
including Splitscreen Ads, Audio Ads, & other infrastructural products aimed at improving

Senior Product Designer, Viewer Needs - Watch Ads

ThriveDX (formerly HackerU)

Responsible for establishing curriculum, driving lectures & workshops, delegating tasks
to the support instructor, grading student projects, and mentoring students for the
Introductory UX Design course at CSULB.

Lead UX Instructor

Electronic Arts (EA)

Responsible for growing & maintaining the EA ad product portfolio across 15+ different
titles such as FIFA, Plants vs Zombies, The Sims, & Madden and more; across web,
console & mobile.

Key Impact: Collaborated with our game studios to create platform consistent ad
experiences, as well as bespoke sponsorships that drove hundreds of millions of dollars

Sr UX Designer

Collaborate with our studio partners to optimize existing features & sponsorships by auditing UI/UX, messaging, & reward mechanics.

Interaction Designer

Manage pre and post production pipelines for creatives going live in brand placement within our mobile & console titles. Work directly with studios & operations to create an efficient design production flow.

Interactive Production Designer

Visual designer working between game teams and marketing clients.

Visual Designer

Work with brands to design compelling creatives to run across the EA portfolio. Primarily an outward facing role interfacing with clients brought in by sales.

Interactive Design Specialist

Eye-C

I was the lead visual designer for a social media networking  startup that was cross platform (ios/ android/ desktop). I designed custom pages for celebrities and clients working with our company, as well as developing the branding, product and UI UX of the app itself.

Lead Product Designer (Product & Marketing)

Grubwithus

Design web presence and branding materials for the company's marketing campaigns & events.

PopKiller

Graphic Designer

Based in Los Angeles, I am a Product Designer with 12 years of experience in monetization design, specializing in tech, gaming, and entertainment. My career highlights include leading ad product design at EA and steering Viewer Monetization at Twitch, where I set the strategic design vision for Commerce & Advertising.

Beyond my professional roles, I am a mentor and educator in the design community, passionate about nurturing upcoming talent. I thrive on exploring new domains and challenges, and I'm always keen to connect with like-minded professionals and innovate in the world of design.

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