Jason Mandel

Mandel Marketing

Co-Founder, Head of Strategy

Ramapo College of New Jersey

Blending my 20+ years of professional marketing and advertising experience with academic theory to shape the next generation of marketing mavens through Digital Marketing, AI for Marketers, and core Marketing Principles.

Adjunct Professor

Konica Minolta Marketing Services

Lead the sales marketing strategy effort for our newest SaaS marketing products, the Automated Marketing Program (email marketing) and Dealer Connect (web library), across the Konica Minolta dealership network and develop new product ideas, bundle packages, and set pricing to maximize profit and drive agency growth. Agency wins: BMW (Direct Mail), Robert Half (Creative), Konica Minolta Sensing (Agency), Konica Minolta Dealer Group (Agency)

Vice President, Marketing Business Development

Global Association of Risk Professionals (GARP)

FRM brand revenue grew from $20MM (2015) to $45MM (2018) and drove +86% registrant lead growth while GARP brand growth increased +8% from 2015-16, +18% from 2016-17 and +5% in 2017 and Social Media reach grew +69% in 2015, +22% in 2016, and +11% in 2017. During this time I was responsible for marketing P&L, digital marketing activity (lead gen, website, social, mobile), collateral creation, strategic planning, brand management and advertising and managed GARP rebrand which included product segmentation, logo update, marketing material overhaul, and new garp.org website.

Senior Vice President, Global Marketing

Tracy-Locke

While freelancing at TracyLocke, I helped develop the overall tone and voice for the 2014 HP Printer product set including packaging and product materials. I also wrote copy for Chase Sapphire Card’s 2014 Sundance Festival sponsorship and Reebok's Annual Global Marketing Meeting. For BFG, I wrote up new business pitch ideas for Appleton’s 2014 cross-channel marketing efforts and helped agency win the account. And for CFA, I designed a complete lead generation and digital marketing strategy to drive registration growth for their CIPM brand.

Copywriter + Marketing Consultant

Grey Group 

Creative Director at G2 (Grey Group's activation division - now Geometry Global) for beverage brands Heineken, Dos Equis, Newcastle, and Amstel Light. During that time, I wrote on-premise and off-premise BTL materials for Dos Equis brand’s famous “Most Interesting Man in the World” campaign and for Heineken brand’s introduction of their K2 bottle and tactile can. We also won a Silver Reggie Award Winner for Dos Equis Most Interesting Masquerade promotion in 2012.

Creative Director + Copywriter

Dish Network

Responsible for developing marketing programs, sales-marketing materials, case-studies and sizzle reels as DISH Media Sales’ first marketing employee at newly established New York office. I also project-managed iTV campaigns for Mattel, Ford, and DIY Network and handled copywriting for Dish Media Sales website.

Marketing Manager, Ad Sales

Fox Television Stations (FSS)

Developed marketing materials, promotions, and sales proposals for team that generated over $28MM in new revenue. During that time I created and executed promotions with high-profile properties including Nissan with House, Sierra Mist with Family Guy, T-Mobile with The Simpsons, Dodge with NFL Super Bowl, and Dell with MLB All-Star Game. I also provided strategic/legal guidelines for vignettes for MLB, NFL, NASCAR and FOX primetime TV shows.

Director, Group Sales Marketing

TracyLocke

Concepted campaigns for Diet Pepsi, Sierra Mist, Cap'n Crunch, Life, Lipton, Tropicana, Hershey’s, and Kissables brands. I also constructed shopper marketing programs for Wal-Mart, Kroger, Safeway, 7-11, CVS, Target and was a member of the team that created a Superman tie-in promotion across multiple PepsiCo brands.

Conceptor + Copywriter

The WB Television Stations

Facilitated ratings growth by creating promotional campaigns for TV programs across multiple dayparts and managed outside agencies to place targeted media buys. 

I also oversaw branding, promotions, and the production budget for WTWB (Greensboro, NC). While at KWBQ (Albuquerque, NM) and KNVA (Austin, TX) I was a Writer and Producer and wrote and edited promotional spots and local commercials.

Writer/Producer/Promotion Director 

Senior Marketing Leader | 20+ Years of Experience | Expert in Branding & Digital Marketing | Educator

Senior creative marketer with proven success on the client-side, agency-side, and at TV station groups. Deep understanding of data-based creative and digital marketing frameworks that drive sales, increase engagement, and create sustainable growth. Expertise includes branding, BTL promotions, copywriting, ad sales marketing, email marketing, funnel creation, and lead generation. Passion for mentorship and fostering a culture of positivity, equality, and acceptance.

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