BOCA Walk-In Tubs

My responsibilities:

- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies

Senior Marketing Manager

Oak Radius Consulting

Digital marketing agency that offers: 

- Done for you services (website design and development, email marketing, video production, social media management.)
- Turnkey solutions for small businesses that help marketing managers execute their strategy in-house.
- Roadmapping services
- Digital marketing strategy and consulting services

Business Consultant and Digital Strategist

Mölnlycke, US. 

Manage the Digital Marketing operations for the US. business, collaborating closely with stakeholders across functional areas. In addition to internal partnerships, I work closely with external agencies across the business. I have the pleasure of developing integrated marketing plans with objectives around awareness, demand generation, and retention.

Senior Digital Marketing Manager

Digital Marketing Manager

Brain Bytes Creative LLC

Brain Bytes Creative is an Atlanta full-service digital marketing agency providing SEO, CRO, content, graphic design, website development, and mobile app services. 

My responsibilities: 

- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies

Paid Media Manager

Zen Fires Digital Marketing

ZenFires performs various digital marketing services for clients across myriad industries and scale. From small business websites, SEO and social media programs, to global corporations’ SEO and social media consulting and strategic digital architecture. Major industries served include Healthcare, such as Medical, Dental & Chiropractic, as well as Architecture & Building Services.

- Creating and planning a variety of PPC campaigns across a range of digital channels
- Overseeing existing campaigns and making recommendations on how to optimize them
- Analyzing trends and making data-driven decisions
- Writing engaging copy for adverts
- Making creative suggestions for advert templates
- Account management of clients
- Producing detailed analysis and reports of campaigns
- Presenting data and reports to a range of audiences.

CryoLife, Inc.

CryoLife manufactures and markets medical devices including mechanical heart valves, surgical adhesives, sealants, vascular stents, and grafts, as well as cardiac lasers. CryoLife also recovers, preserves, and distributes human cardiac and vascular tissues for use in surgical procedures. Responsibilities included:

- Designing all CryoLife digital marketing assets, envision and design cutting edge and intuitive front-end digital web solutions. 
- Creating email templates and other communications collateral as requested. 
- Report to the Marketing manager, CEO and project stakeholders. 

Design and produce all digital marketing assets, including: 
- CryoLife corporate website
- Digital ads
- Videos
- Email blasts
- iPad product reference book/presentation for sales force
- Web pages and custom page layouts, email templates, reports, banners, etc.
- Provide user-centered design expertise from concept to delivery
- Collaborate with stakeholders to ensure consistency of brand identity
- Ensure graphic solutions are optimized for integration, performance, usability and sustainability
- Improve the look and feel of the website via user experience, content readability, content governance adherence, image/icon fixing, Web part placement/fixing/updates, etc.
- Forging and executing exciting digital ideas.
- Generating ideas and selling them to clients and other members of the team.
- Maintaining high standards and ensuring only the best work is released to the client.

Digital Marketing Strategist

FDS Avionics Corp.

Avionics company that manufactures LCD screens, controls and cabin management systems for private aircrafts. 

Key Responsibilities:

- Develop, implement and maintain testing strategy and plans for inbound marketing and email marketing campaigns
- Define and identify various customer segments and create an outreach strategy
- Created a B2B marketing strategy that helped grow sales by 11% in the first quarter
- Develop content/creative and drive social media, blog, and inbound campaigns to drive lead-gen and conversions
- Build landing pages and manage website content to ensure high conversions using WordPress & Custom child themes using Genesis.
- Lead ongoing testing and optimization efforts
- Analyze campaign performance data and create internal metrics reporting for the marketing leadership team
- Leverage social media channels and web content to support brand and PR strategy through targeted keyword and content strategy

Digital Marketing Specialist

Four Seasons Home Improvement

A home services company that offered painting, roof repair & replacement, garage door repair and replacement, deck building and repair and more. 

Key Responsibilities:

- Design, Develop, implement and maintain the company website.
- Setup and maintained their Google AdWords account to drive new leads
- Leverage social media channels and web content to support brand and PR strategy through targeted keyword and content strategy

Sears Carpet Cleaning & Air Duct Cleaning

I managed a crew of telemarketers for a franchise of Sears Home Care. I developed, implemented, and maintained the predictive dialer system that we used.

Team Leader | Office Manager | Predictive Dialer Operator

With over 15 years of experience in marketing, I am currently the Senior Marketing Manager at Boca Walk-In Tubs, where I lead our marketing efforts to drive growth in a competitive industry. My expertise lies in crafting data-driven strategies that align marketing goals with business objectives, optimizing lead generation, and creating compelling brand narratives that resonate with our target audience.

I have a proven track record of delivering measurable results through innovative campaigns, both digital and non-digital, designed to engage and convert prospects into loyal customers. I am passionate about leveraging insights to enhance customer experiences, driving brand loyalty, and ultimately contributing to the overall success of the organization.

My role extends beyond marketing; I am deeply involved in strategic planning, working closely with cross-functional teams to set clear objectives and stay ahead of market trends. I thrive in fast-paced environments where I can apply my analytical skills to solve complex challenges and implement strategies that make an impact.

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