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Seasoned marketing professional with ~14 years of experience in marketing, brand management, marketing strategy, consumer insights, technology, and business development. -> Effective leader with strong experience in building & scale high-performance marketing teams -> Hands-on experience in establishing and scaling new channels of marketing -> Deep understanding of all marketing functions -> Understand business outcomes and how marketing fits into those business goals. -> Experience in working with C-Suite -> Deep understanding of sales, technology, and analytics -> Lead cross-functional projects with multiple external stakeholders -> Strategic thinker, planner, and implementer with sharp business acumen SKILLS AND COMPETENCIES • Marketing Strategy • GTM planning and execution • P&L and ROI Management • People Management • Segmentation and Value Proposition • Brand Management, ATL, BTL, Advertising, Events, and exhibitions • Digital & Social Media Marketing • Analytics and Insights management • Communication & PR management • Lead/Demand Generation • Channel Promotions
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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