NielsenIQ

Business Development Manager

Desert Snow

Commercial Account Manager

IE Business School

International MBA student 

Dawood Textile Pvt ltd

•Increased sales by 30% on the e-commerce platform by developing a strategy to align their brand direction and multi-channel presence through market research, GTM, and organizing events
•Converted 40% of leads to customers on the e-commerce website (who began shopping on the website and through social media for the very first time). This was accomplished through organizing pop-up shops and conducting 225+ hours of interviews with 180 women
•Improved the UX for online shoppers by introducing WhatsApp shopping for Boomer and Generation X customers which lead to the product being shipped to over 28 countries

Brand and Business Development Manager

Pico Global

●	Maintained relationships with over 80 different Trade associations/Tourism boards in the UAE participating in exhibitions throughout the year within the Middle East. Converted previously lost business into a success
●	Acquired new business through email campaigns, client meetings, on-site marketing
●	Identified and established new business prospects for the department. Managed P&L and assigned projects, along with the General manager, to increase the department's profitability. Achieved and exceeded a target of AED 18 million which resulted in the department winning Team of the year at the annual awards
●	Participated in market research including competitor analysis and post-show valuation report analysis which helped identify and create strategies to convert competitor clients into PICO customers
●	Managed & trained new BDEs in storytelling, market research, email marketing, and creating a sustainable sales funnel for the agency
●	Initiated and managed the complete overhaul of the department’s information management system (PMS)

Assistant Business Development Manager

International Communication Services - Dubai, UAE

•Created questionnaires for customer-centric market research to enhance the quality of future projects
•Assisted the design team in various design projects such as BTLs and giveaways
•Worked alongside the Business Development Manager on existing and prospective projects
•Achieved weekly targets including pitching to new clients and increasing my knowledge and expertise

Business Development Executive

East West Advertising

•Promoted within two weeks to an Accounts Executive and worked directly with the Account Managers
•Handled the back end of events including liaising with hotels, airlines, and tour companies
•Attended company events assigned to the department as the key representative
•Communicated effectively and successfully with clients by having in-depth knowledge product knowledge

Account Executive

MBA graduate and Business development leader, born and raised in the UAE, with over 7 years experience. I'm all about crafting strategies that bring positive change. I have a knack for transforming client acquisition methods, fine-tuning sales processes, and delivering impactful presentations. My journey has taken me through various industries, each teaching me valuable lessons in stakeholder management and the art of making complex information relatable. I'm always seeking new ways to make things better and contribute to the success of the teams I work with. Let's connect and explore how we can drive change together!

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