Jay Filiatrault

GTM Ops agency

GTM Ops Agency helps B2B SaaS startups drive scalable, efficient revenue growth through better go-to-market operations.

📈 Sales Efficiency – Streamlining CRM, automation, and workflows to improve rep productivity
🎯 Demand Generation – Optimizing outbound, email marketing, and paid channels for pipeline growth
📊 Data & Analytics – Building dashboards and attribution models for better decision-making

We specialize in HubSpot CRM, sales engagement, analytics and GTM strategy, helping founders and revenue leaders implement repeatable, measurable growth processes.

Principal Consultant / Founder

Profoundly

Profoundly is an exclusive platform for vetted experts that help HubSpot users with everything from simple tasks to complex integrations. No unnecessary sales pitches. No complex contracts. Just expert help, fast.

Profoundly Certified Pro

Vasco

Vasco is a platform designed to help startups and scale-ups achieve sustainable growth and navigate the complexities of revenue architecture. Its mission is to improve the odds of success for these companies by providing tools to understand, implement, and maintain high-velocity growth strategies throughout various stages of their development. 

Overall, Vasco aims to empower businesses with the insights and strategies needed for scalable, predictable growth.

Strategic Partner

The GTM Circle

Invite-only network of today's top Seed through Series D B2B GTM leaders.

Member

RevGenius

RevOps Co-op

Chameleon

We make it easy for non-technical resources to implement interactive in-product guides, announcements, and micro-surveys, improving adoption and time-to-value for your users.

Head of Growth

LANDR Audio Inc.

Leading a multi-disciplinary team responsible for user onboarding, monetization, engagement and retention. 

- Migrated to new marketing automation platform enabling deeper action-based engagement, segmentation and personalization.

- Played a key role in company re-org to agile product squads and definition of new processes. 

- Implemented a growth experiment methodology enabling constant funnel optimization and high velocity multi-variate testing.

- Managed user and business insights team on the interim. Started a data democratization program enabling product managers and other stakeholders to self-serve product, user and business insights resulting in a 40% increase in adoption in our reporting platform.

Director, Customer Success (scaled)

Customer Success Montreal

Montreal's Customer Success community hosting networking events and presentations from industry leaders.

Co-Founder

XpertSea

- Honed sales process and completed Salesforce implementation in preparation for Series A
- Built repeatable and scalable customer success and support processes, hired and trained an international team of CSRs
- Helped drive a 200% QoQ increase in usage

Director, Customer Success and Sales Operations

Head of Growth @ Chameleon, the deepest product adoption platform 🦎

My team and I help B2B SaaS startups build efficient, scalable go-to-market systems before they’re ready for an internal RevOps team.

As the founder of GTM Ops Agency, I bring over a decade of experience in sales and marketing operations, specializing in HubSpot solutions and optimizing sales-led and sales-assisted motions.

🚀 RevOps isn’t just about systems; it’s about unlocking revenue growth with the right strategy, processes, and automation.

🤖 AI is redefining go-to-market, but data readiness is the key to making it work. We help startups build the foundation needed to harness AI-driven sales and marketing.

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