house of operations

• Founder of a consultancy, guiding over 30 start-up and scale-up technology companies in establishing and applying Revenue Operations frameworks and creating technology ecosystems like Salesforce and Hubspot for growth and scalability.
• Provide revenue operations consulting services to over 20 technology firms across the UK, Europe, and the US, focusing on minimising operational inefficiencies and maximising the effectiveness of people, processes, data, and market opportunities.
• Managed over 45+ technology infrastructure projects, focusing on ecosystem optimisation and reducing technology debt for enhanced revenue operations.
• Transform businesses by overhauling legacy GTM strategies, operating models, and data structures into modern, scalable ecosystems.
• Provide strategic support to C-level executives in Go-To-Market strategy, target operating models, and Revenue Operations models.
• Manage multiple complex commercial projects, coordinating closely with C-Level stakeholders for strategic execution.

VP Revenue and Sales Operations | CEO & Founder

house of operations a revenue operations consultancy practice, tailored to working with start-up and scale-up tech companies. We offer Fractional Revenue Operations Support, Mentoring and Training, along with 50+ Technology Transformations such as Salesforce, Hubspot, Pipedrive CRM, Salesloft, Outreach.io, and Chargebee. We bring alignment, optimise processes, create focus and build simplification across your revenue function.

Revenue Operations Consultant | VP Revenue Operations

Supersub

Revenue Operations Consultant

ScaleWise

ScaleWise is your gateway to clarity. We connect high-growth companies to a network of world class, pre-vetted commercial coaches. Our coaches provide powerful sales & marketing insights gained from first-hand experience so our clients can scale with confidence and clarity.

Revenue Collective

Revenue Collective is a private membership organization for commercial growth operators. Our Membership consists of leaders from Sales, Marketing, and Operations.

Associate - London Chapter

Kluster 

Kluster's platform combines the power of data visualisation, data science, revenue reporting best practices and playbooks, and crucially, the collective knowledge of the revenue leadership community

Sales Operations - Mentor

Sales Impact Academy

• Joined as the 6th employee, tasked with developing the infrastructure for Revenue Operations.
• Oversaw Marketing (including Demand Generation), Sales, Customer Success (CS), and Finance functions and processes.
• Established SaaS Metric Reporting, providing insights into Conversion Metrics, Performance, Customer Acquisition Cost (CAC), Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), and Renewal rates.
• Collaborated with the CS Director to define the North Star for the early-stage company.
• Laid the groundwork for Revenue Operations fundamentals, leading a team of three, and then transitioned the function to a full-time, US-based team.

Director of Sales & Revenue Operations - EdTech

Doctify

Drove Business and Revenue Operational Excellence across all functions, serving as a key advisor to the CEO, COO, and Co-Founders.
• Established Sales Operations principles, encompassing forecasting, pipeline management, territory planning, quota setting, sales enablement, and planning.
• Led a 1-year GTM strategy targeting diverse markets and Ideal Customer Profiles (ICPs) across various regions.
• Managed key SaaS metrics, enhancing conversion rates across Marketing, Sales, and Customer Success functions, focusing on Churn, Customer Lifetime Value (CLTV), Customer Acquisition Cost (CAC), Retention, and Cash.
• Negotiated and secured a significant partnership, delivering a bespoke white-label platform contributing over 15% to Monthly Recurring Revenue (MRR) within the first two months.
• Collaborated with the Fractional CFO on Financial Planning, Cash Management, Business Forecasting, and developing the Target Operating Model.
• Played a pivotal role in Series A + fundraising of $3m, working closely with Co-Founders and engaging with new and existing investors.

Director of Operations & Sales & Revenue Operations - HealthTech Marketplace

Triptease

• Assisted the CRO in developing a global, scalable sales operation function, enhancing operational efficiency across the organisation.
• Played a key role in supporting EMEA, US, and APAC regions to establish a comprehensive Sales Operations Framework, benefiting over 30 commercial team members.
• Conducted a critical revision and re-forecasting of 2018 and 1H 2019 sales, budget, and headcount targets, effectively extending cash burnout by 12 months. 
• Led a strategic restructuring of the Sales Organisation from a metric-driven model to a territory-based model, aligning with the GTM strategy and facilitating business growth past $18m in Annual Recurring Revenue (ARR).

Head of Sales Operations - Hospitality Tech

Goodlord

• Collaborated with the CCO and VP of Sales to implement revenue and sales operation excellence in an early-stage business, enhancing efficiency across various functions.
• Developed and executed a new pricing structure, pivotal in shifting the business towards a scalable and sustainable Go-To-Market Strategy.
• Achieved a 20% improvement in Customer Acquisition Cost (CAC) within the first two months through the introduction of a new pricing tiering model. • Established a commercial operations function, providing integral support across Sales, Marketing, and Customer Success departments.

Head of Sales Operations - PropTech

Amplience

Summary of role: Supported the CEO, CFO and VP of Sales across EMEA and US regions to build a global sales operations function.

Sales Operations Manager - MarTech

At the helm of House of Operations, my mission is to catalyze growth for over 30 technology startups and scale-ups by pioneering Revenue Operations frameworks and fostering robust technology ecosystems. Our work encompasses optimizing processes and leveraging platforms like Salesforce and Hubspot to empower companies in the UK, Europe, and the US, to scale efficiently.

With over 45 successful technology infrastructure projects, my team and I have honed our expertise in minimizing operational inefficiencies and maximizing the effectiveness of resources. The transformation of businesses through overhauled GTM strategies and ecosystem optimization is a testament to our commitment to revenue excellence.

Taplio

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