SVP of Sales and Marketing

EDE creates personalized experiences for exhibits, museums, and branded environments.

I serve our clients by helping them strategize the best ways to engage attendees at trade shows and events. It's not enough to just build a beautiful booth. We need to think through all phases of the plan. Pre/At/Post-event engagement are all critical elements to the success of your event program.

VP of Sales and Marketing

Pavilion

The Revenue Collective is a private, invitation-only community fo sales and marketing executives at growth-focused companies.

Executive Member

Rev Drive

Helping SMB's build the tools, processes, and messaging to generate new business.

Sales Consultant

Jack Morton Worldwide

My job is to create new relationships with people that Jack Morton has never met before and turn them into believers in the experiences that we deliver. 

Jack Morton is a brand experience agency.  Our goal is to create powerful and engaging experiences to help strengthen relationships between our clients and the people 
who matter most to them. 

Those relationships are built on experiences. Experiences are real, rich, 
relevant, authentic, interactive, engaging, entertaining, educational, inspiring. 
They are online, offline, above the line, below the line, through the line. 
Whatever and wherever they are needed to connect brands, employees, 
partners, customers and influencers to make them grow and succeed.

Business Development Director

MC2 Events Exhibits Environments

Account Director

OneSource Information Services/idEXEC

National Account Executive

Skyline Exhibits

Account Executive

A marketing consulting firm specializing in raising companies R.O.I. specifically with face to face marketing.

Marketing Consultant

I help connect people with the solutions they need to advance their business goals. 

When I was growing up, I was always drawn to dealmaking. Whether by creating the deal, by making crafts and selling them to friends, or finding a deal at a comic book show or baseball card convention that I knew I could turn into something bigger. It was what I loved, and I am grateful that I was able to translate this into a career in business development. Some people want to be baseball players, doctors, or firefighters, I always knew I wanted to be in sales.

Here is how I can help you:
🏒Business Development
🏒Relationship Building
🏒Demand Generation
🏒Content Creation
🏒New Business Pitches and Presentations
🏒Integrated Marketing Campaigns

Want to get in touch? You can always direct message me on LinkedIn or email me at jason.menashe@gmail.com.

I used to laugh at the idea of joining a “social group.”

Two reasons - I already have friends I don’t see enough, and my job to make friends. At least that’s how I explained it to the kids when they were babies.

This month I joined the Jaycees and spent Sunday morning stringing lights in our town square.

The Jaycees are a local group with a national network. We meet up, then give back. Think Track Friday after Thanksgiving, Santa Deliveries, and a community Toy Drive.

Credit where it’s due - Stephanie’s new venture, The Parks Planners, nudged me out of my comfort zone. Follow her on IG and Facebook!

The best part is now when I walk through town with my kids, I can point to the tree I helped light. Big bragging rights at home!

If you’ve been on the fence about getting involved, this is your sign.

What’s something you’ve done recently that younger you would never believe?

________________________
Hi, I'm Jay
Designing experiences that drive value for your investment.
#community #volunteering #leadership #localimpact

Jay Menashe, CTSM Diamond

Event Marketing Strategist & Business Development. Want your events to drive pipeline, revenue, and real emotional impact? I help brands turn moments into measurable business outcomes. Can I help you?

Three weeks later is not follow up.

I didn’t meet this rep at NACS. I played their booth game.

Three weeks later, I got the most generic “thanks for stopping by” email. No name. No context. No reason to care.

Speed matters, but relevance wins. 

If you can’t segment scans by activation vs meeting, or attach a single note from the interaction, you’re not following up. You’re spamming.

Here's an easy fix: 
1. Map scanners to booth zones
2. Tag every scan with one of three tracks (buyers, browsers, prize hunters)
3. Send within 48 hours
4. Personalize the first sentence with a specific detail. 

If you can't do at least that, do not send it.

_______________________
Hi, I'm Jay
 Designing experiences that drive value for your investment.

#business #branding #sales #marketing #eventprofs

I walked into a dark forest at ACC.

Not a metaphor. A literal tunnel of “spooky” trees and flashlights at Lexicon’s booth.

The premise was simple. Shine a light on the first 30 days post-discharge for heart failure patients. The copy lived on the floor, the data revealed by flashlight, the pathway clear.

Crowds formed because there was a story to enter, not just a product to inspect. 

In a hall of white walls and legal blocks, this was super memorable.

My favorite detail: those trees were handmade from pool noodles.

I loved that they took their literal message about risk in the shadows, and designed an experience that literally revealed it.

They gave attendees a part in the story, rather than just a brochure.

____________________
Hi, I'm Jay
Designing experiences that drive value for your investment.

#business #branding #sales #marketing #eventprofs

I didn’t know what I was looking at.
Did someone really name their company Eateme?

A surefire sign that something is… amiss.

Turns out, it’s Ateme. I had to Google it...which is the problem.

When you have to grab attention, there are two things you want to be unmistakably clear:
1. Your company name
2. The problem you solve

But when I locked eyes on this hanging sign, all I could see was “Eat Me.”

Not because that is the name, but because my brain (which proudly operates at the humor level of a 12-year-old boy) simply could not unsee it.

Branding pros, what would you change about this graphic so no one else sees “Eat Me” ever again?

_______________________
Hi, I'm Jay
Designing experiences that drive value for your investment.

#business #branding #sales #marketing #eventprofs

🏒 Jay Menashe, CTSM Gold

Do you know the scariest thing I’ll see this Halloween?



Companies treating trade shows and events like a cost of doing business.

They ghost ROI. Bury engagement. Haunt their team with unclear strategy.

Don’t be like them. Make every event count.

________________
Hi, I'm Jay
Designing experiences that drive value for your investment.

#business #branding #sales #marketing #eventprofs

How do you get cybersecurity pros to want to learn about something as dense as post-quantum cryptography?

At RSAC 2025, Keyfactor didn’t just present their “Quantum Readiness” solutions, they made attendees move for them.

Exhibitus Inc. designed an interactive portal that used body movement to answer questions. Literally turning physical energy into digital engagement. Right hand = Yes, Left = No.

The game tested knowledge, taught new insights, and warmed people up for deeper conversations with the team. 

Winners walked away with tech prizes. 

Keyfactor walked away with stronger leads, and a better engagement.

Check out how we turned complex tech into kinetic curiosity:
 https://lnkd.in/ekeCQN5k

_____________________
Hi, I'm Jay
 Designing experiences that drive value for your investment

#eventprofs #marketing #branding #B2Btech #sales

Stop reacting at shows. Start with Think–Feel–Do and leave with next steps on the calendar.

A mentor drilled one idea into me: Think–Feel–Do. Not once, but at every stage.

I used to wonder how we’d know any of it without client input.

The reality is that it isn’t our job to know everything. It’s our job to lead you to the answers.

Map what you want attendees to think, feel, and do before, during, and after the event. For a 1–2 person team, this is essential.

Use this simple Think–Feel–Do map across three phases. Fill it once, reuse it every show, update as you learn.

Pre-event
• Think: What should prospects believe before they arrive? Example: “This booth solves my [X] problem.”
• Feel: What emotion primes them to engage? 
• Do: Register, book a meeting, reply to an email.
• Tools: Email sequence, one-page landing hub, calendar link in every asset, targeted LinkedIn posts. Get buy-in from sales and content.
• Metric: Meeting slots booked, reply rate, qualified RSVPs, Prebook Rate ≥ 50 percent.

At-event
• Think: “These people understand my world.”
• Feel: Seen and respected, not pitched at.
• Do (pre-scheduled): Scan in, have a focused conversation, prescribe a next step.
• Do (walk-ins): Ask 3 qualifying questions, scan in, route to the right person, prescribe a next step.
• Tools: 3 scripted questions, 1 demo path, a visual proof point, a fast qual card with a required checkbox “Booked a next step.”
• Metric: Conversations over 3 minutes (roughly), demos run, Next-Step Rate, scheduled next steps on calendar.

Post-event
• Think: “That was worth my time.”
• Feel: Confident taking a next step.
• Do: Book a debrief, start a trial, intro a stakeholder.
• Tools: 3-touch follow-up in 10 business days. Step 1 recap, Step 2 resource, Step 3 clear ask. Each touch includes a booking link.
• Metric: 24-hour Follow-Up, meetings held, opportunities created, pipeline value.

How to run this with two people
• Weekly 30-minute standup with the Think–Feel–Do board up.
• One master checklist per phase. If it isn’t on the checklist, it doesn’t get done.
• Prebuild templates: outreach emails, follow-up notes.
• Ownership: assign a name next to every KPI so nothing floats.

You can run this with a lean team. Need help? DM me.
________________________________
Hi, I'm Jay
Designing experiences that drive value for your investment.

#business #branding #sales #marketing #eventprofs

Art gets the clicks. Science gets the budget. Execution keeps your job.

 Great experiences hit three notes: make me feel, make me smarter, make it easy. 

The how isn’t rocket science. It’s planning that aligns story, metrics, and execution so teams can repeat it at scale.

What’s your non-negotiable across events, experiential, and trade shows? Vote below, then tell me why.

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