Yamaro83

Develop and execute comprehensive paid social strategies for multiple e-commerce, B2B, and higher education institutions, focusing on audience engagement and conversion.

Incorporate testing strategies that allow for fast scaling while maintaining focus on the overall CPA and growing the business as a whole.

Constant cross-team communication with in-house teams and outside agencies to help deliver KPIs
Expertly execute full-funnel marketing strategies, significantly enhancing client satisfaction through improved digital marketing tactics.

Create customizable reports using Looker Studio, focusing on what KPis the client wants to see and opportunities for scaling

Founder (Freelance) and Paid Social Strategist

Noodle

Successfully implemented media campaigns that have driven higher enrollment rates up to 30% for higher education institutions. With one university II was able to drop their LinkedIn CPL from over $200 to under $50 CPL in just one month.

Working closely with 6 clients and over 35 Facebook and LinkedIn campaigns, I crafted customized rules and designed custom dashboards to consistently meet our clients' monthly KPIs.

Led paid social media campaigns, overseeing ad creation, targeting, and budget management. Crafted and executed full-funnel marketing strategies in line with brand identity and business objectives.

Streamlined digital marketing efforts for optimal performance and consistency.

Senior Digital Marketer - Paid Social Media Buyer

Code42

Led multifaceted 7-figure budget e-commerce advertising initiatives, covering paid social, search, radio, affiliate, influencer, and print campaigns, with a focus on innovative ad creation, precise targeting, and effective budget management.

Directed a digital agency and the digital marketing strategy, significantly improving ROI for content performance and search engine rankings through effective SEO practices.

Managed all digital touchpoints on the website, collaborating closely with all departments to ensure company alignment.

Played a key role in measuring and optimizing digital content, working alongside the Analytics Team to identify key performance metrics and implement improvements.

Achieved a 35% increase in conversion rates within my first quarter, optimizing technical SEO, and Facebook and LinkedIn ad strategies.

Senior Digital Marketing Specialist

Summit Academy OIC

Consistently met KPIs for in-person weekly events through Facebook advertising and radio advertising.
Within 3 months launched a digital campaign and filled an enrollment pipeline that had been struggling using traditional marketing tactics.

Drafted a digital campaign to reach potential donors utilizing the combo of SEO, Sales Navigator and LinkedIn campaign manager. From there sent targeted messages to a funnel resulting in a 15% donor sign up over 3 months.

Took over a ballooning budget of wasted ad spend revamping the old marketing tactics to all digital. This change ended up decreasing the budget by over 200K annually while increasing the enrollment pipeline by 15%.

Digital Marketing Manager - Paid Social

Ecreativeworks

Crafted SEO monthly reports, providing in-depth analysis and actionable recommendations tailored to each client's goal of amplifying traffic and conversions through website and marketing optimizations. These reports consistently led to the client’s growth.

Transformed client portfolio management by educating both new and existing clients on intricate SEO principles while harnessing the power of Google Analytics and diverse SEO tools to curate essential data and insights.

Client Relationship Management: Seamlessly managed both new and existing client portfolios, educating them on SEO intricacies. Leveraged Google Analytics and an array of SEO tools to compile pertinent data and insights.

Digital Marketing Specialist

Hiawatha Academies

Designed visually appealing marketing collateral, including brochures, videos, and graphics, contributing to a 10% increase in engagement with promotional materials.

Managed and executed monthly email campaigns through MailChimp, resulting in a 20% increase in open rates and a 12% boost in conversion rates.

Developed strategies for enrollment goals, managing promotions and ad campaigns via Hootsuite, Facebook, and Tab Foundry.

Website & Content Management: Maintained WordPress operations and led keyword research. Curated monthly content and established content calendars for social platforms and blogs.

Digital Marketing Communications Coordinator 

Bloomin'​ Brands, Inc.

- Fostered a warm and welcoming environment through informed and engaging interactions.

- Ensured accurate meal distribution, adhering to special diet guidelines and acknowledging specific client needs, including allergies.

- Underwent in-house training, gaining expertise in new food items, wines, spirits, and meats.

Server

Media Relations, Inc.

- WordPress: Updated meta and analyzed pages for user optimization.

- Keyword Research: Conducted analysis using Google AdWords and crafted effective keywords.

- Site Reviews: Analyzed potential clients' digital footprints, including social media and website, to identify optimization opportunities.

Digital Marketing Intern

Facebook & Linkedin ad strategist for higher education and I help schools exceed their enrollment goals so they can grow and increase revenue.

I’m Jay Rathell, a seasoned digital media buyer and I help companies exceed their goals to grow and increase revenue.

Taplio

Jay Rathell's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jay Rathell's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Jay Rathell's Linkedin Analytics