Yamaro83

I consistently employ a proactive client management system with clear communication, Nurturing long-term relationships, prioritizing feedback, and delivering consistent results, leading to higher client satisfaction and retention rates.

I worked with an artsy Shopify store that was only making about $500 a month. With a budget of just $1,200 a month, I introduced Facebook dynamic product ads and harnessed the power of user-generated content. This strategy really paid off, boosting the store's sales to an average of $6,000 a month.

Oversee and lead paid social media campaigns, focusing on crafting effective ads, pinpointing target audiences, and managing budgets. 

Develop and implemented tailored full-funnel marketing strategies that resonated with the brand identity and met business objectives. Work diligently to refine the digital marketing approach, enhancing performance and maintaining brand consistency.

Senior Media Buyer

Noodle

Successfully implemented media campaigns that have driven higher enrollment rates up to 30% for higher education institutions. With one university II was able to drop their LinkedIn CPL from over $200 to under $50 CPL in just one month.

Working closely with 6 clients and over 35 Facebook and LinkedIn campaigns, I crafted customized rules and designed custom dashboards to consistently meet our clients' monthly KPIs.

Led paid social media campaigns, overseeing ad creation, targeting, and budget management. Crafted and executed full-funnel marketing strategies in line with brand identity and business objectives.

Streamlined digital marketing efforts for optimal performance and consistency.

Senior Digital Marketer - Paid Social Media Buyer

Code42

Achieved a 35% increase in conversion rates within my first quarter, optimizing technical SEO, and Facebook and LinkedIn ad strategies.

Successfully allocated a 7-figure ad budget to maximize brand exposure and generate a 60% boost in lead generation through affiliate, influencer, social,  print, and Google search.

Managed a digital marketing agency partner to secure a substantial return on investment and create more, resulting in a lower cost per lead and an increase in revenue. 

Led multifaceted advertising initiatives, covering paid social, search, radio, affiliate, influencer, and print campaigns, with a focus on innovative ad creation, precise targeting, and effective budget management.

Senior Digital Marketing Manager - Paid Social

Summit Academy OIC

Consistently met KPIs for in-person weekly events through Facebook advertising and radio advertising.
Within 3 months launched a digital campaign and filled an enrollment pipeline that had been struggling using traditional marketing tactics.

Drafted a digital campaign to reach potential donors utilizing the combo of SEO, Sales Navigator and LinkedIn campaign manager. From there sent targeted messages to a funnel resulting in a 15% donor sign up over 3 months.

Took over a ballooning budget of wasted ad spend revamping the old marketing tactics to all digital. This change ended up decreasing the budget by over 200K annually while increasing the enrollment pipeline by 15%.

Digital Marketing Manager - Paid Social

Ecreativeworks

Crafted SEO monthly reports, providing in-depth analysis and actionable recommendations tailored to each client's goal of amplifying traffic and conversions through website and marketing optimizations. These reports consistently led to the client’s growth.

Transformed client portfolio management by educating both new and existing clients on intricate SEO principles while harnessing the power of Google Analytics and diverse SEO tools to curate essential data and insights.

Client Relationship Management: Seamlessly managed both new and existing client portfolios, educating them on SEO intricacies. Leveraged Google Analytics and an array of SEO tools to compile pertinent data and insights.

Digital Marketing Specialist

Hiawatha Academies

Designed visually appealing marketing collateral, including brochures, videos, and graphics, contributing to a 10% increase in engagement with promotional materials.

Managed and executed monthly email campaigns through MailChimp, resulting in a 20% increase in open rates and a 12% boost in conversion rates.

Developed strategies for enrollment goals, managing promotions and ad campaigns via Hootsuite, Facebook, and Tab Foundry.

Website & Content Management: Maintained WordPress operations and led keyword research. Curated monthly content and established content calendars for social platforms and blogs.

Digital Marketing Communications Coordinator 

Bloomin'​ Brands, Inc.

- Fostered a warm and welcoming environment through informed and engaging interactions.

- Ensured accurate meal distribution, adhering to special diet guidelines and acknowledging specific client needs, including allergies.

- Underwent in-house training, gaining expertise in new food items, wines, spirits, and meats.

Server

Media Relations, Inc.

- WordPress: Updated meta and analyzed pages for user optimization.

- Keyword Research: Conducted analysis using Google AdWords and crafted effective keywords.

- Site Reviews: Analyzed potential clients' digital footprints, including social media and website, to identify optimization opportunities.

Digital Marketing Intern

Facebook & Linkedin ad strategist for higher education and I help schools exceed their enrollment goals so they can grow and increase revenue.

I’m Jay Rathell,  a paid social expert in higher education and I help learning institutions exceed their enrollment goals so they can grow and increase revenue.

Taplio

Jay Rathell's Linkedin Analytics

Jay Rathell

Want to drive more opportunities from LinkedIn?

Taplio

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Jay Rathell

Want to drive more opportunities from LinkedIn?

Jay Rathell's Linkedin Analytics