Jay Turner's Linkedin Analytics

Classic CPG trained Marketer with the speed, creativity of an Entrepreneur and the analytics, discipline of a GM. Extensive consumer brand marketing across diverse industries (wine & spirits, alcohol beverage, food & beverage, consumer electronics, retail) and brand life cycles (start-up, high-growth, mature, turnaround). Expertise in launching new products, creating ROI driven marketing plans, and building brands. I started my career at a 2-year old, entrepreneurial AriZona Iced Tea brand where I learned the fundamentals of Sales, innovative packaging, and viral marketing on the streets of New York City. Next, I received an MBA in Marketing and worked at two of the best brand management training grounds, Colgate-Palmolive and Nabisco. Since then, I have led the marketing efforts at an 8-year-old SKYY Vodka (the fastest growing spirits brand at the time), Trinchero Family Estates (start-up Spirits portfolio), Beringer (premium wines), Zounds Hearing (a breakthrough consumer electronic start-up), and several other consumer products while consulting. High energy, double digit growth oriented, brand builder. Specialties: Brand Strategy, Marketing Management, Advertising, Digital, Social Media, Consumer Promotions, Packaging Design, Innovation Pipeline, Consumer Packaged Goods, Wine & Spirits, P&L, Consumer Research, Agency Partners, People Management, FMCG, Marketing Plan Development, Director, Vice President, VP, Marketing Campaigns, Line Extensions, New Product Development.