Digitl

-Advise customers on the Google Marketing Platform (GMP) tools specializing in Display & Video 360 (DV360)
-Translate client needs and objectives into actionable development plans and strategies to help them reach their goal
-Execution of implementation projects and onboardings of the GMP (DV+CM360)
-Help to develop the topic of marketing technology to a further level of depth in service
-Acquire knowledge of other related platforms such as Data Studio and Studio and areas such as Analytics, Cloud and Data Science
-Stay up to date on industry trends and the latest developments in AdTech and programmatic advertising
-Contribute to blog and newsletter updates by way of releasing news and writing articles about various Adtech topics

Display Marketing Consultant

expondo

-Hired and trained new staff to the Display & Video team in order to grow and develop the channel
-Conceptual and strategic development of performance-oriented display and video campaigns
-Planning, creation, implementation and optimization of display and video campaigns (GDN, YouTube, Paid Newsletter, Criteo)
-Strategic coordination of the budget to achieve the objectives
-Preparation of reports and analyses of important key figures
-Identify display & video marketing trends, innovations, technical developments and best practices

Online Marketing Manager Display & Video

RoboCamp

-Created lead generation campaigns for gathering leads of potential clients to use for e-mail marketing campaigns via MailChimp
-Created copy for Facebook, Google, and e-mail marketing campaigns as well as proofreading other copywriters
-Planned and strategized our marketing approach to both our clients and potential investors from concept to execution
-Created marketing campaigns to promote our webinars via Facebook and Google Ads
-Created retargeting campaigns for webinar participants to use later for promoting subscriptions and leads
-Assisted with the creation of banners and videos used for FB post promotion and paid advertising campaigns* (this was not the creative design itself but rather writing the copy and providing the stock images)
-Set up tagging system using Google Tag Manager for tagging relevant pages

Head of Performance Marketing

Myntelligence

- Identified relevant audience pools for both paid and social campaigns and provide plan and recommendations during the brief response phase
- Setup, trafficked, and optimized online ad campaigns in both the ad server and DSP, working with advertisers, publish-ers and ad networks throughout all ad campaign stages
- Actively managed campaigns by optimizing bidding, pacing, and performance to ensure KPI delivery
- Worked directly with Client Partners and Data Scientists to ensure tracking is in place and mapping correctly and provide ROI driving insights and recommendations
- Was the Subject Matter Expert for social, premium, and programmatic best practices and offered insights on how to improve campaign effectiveness through the platform's functionality
- Worked closely with internal development and creative teams providing technical advice on the creation and imple-mentation of custom advertising solutions
- Coordinated with the development and internal media team to provide assistance in identifying, reporting, and re-solving technical issues
- Created media plans and ran Display, Programmatic Video, Search, and Social campaigns on systems such as Ap-pnexus, Doubleclick Bid Manager (DBM), Google AdWords, Facebook, LinkedIn, and Spotify
- Wrote copy for text ads and designed Facebook and LinkedIn pages (English language only)
- Designed keyword strategies for both search and display (English language only)

Ad Science Principal

Magnetic

- Managed display advertising campaigns for desktop display, Rich Media, expandable ad units, video including pre-roll/post-roll/mid-roll and in-banner video, mobile, and social (ex. Facebook RHR, NF)
- Led EU arm of buy-side inventory management including, but not limited to, new partnerships with publishers, networks, and exchanges ;  as part of this, also created buy strategies for PMP deals within the Appnexus platform and Doubleclick Bid Manager
- Sought new deals with 3rd party data providers in areas such as search, contextual, demographic, and behavioral retargeting
- Used internal home-grown ad server to manage campaigns but also create keyword strategy using 1st party search retargeting keywords for intent-based targeting
- Responsible for the training and onboarding of the EU portion of the dynamic creative product
- Ran bi-weekly margin analysis and seller discrepancy analysis within the exchanges and reported on the impact of these discrepancies and margin levels

Technical Account Manager, EU

Amazon

- Hired and trained new team members to the Ad Operations team in order to grow the team by approximately 400%
- Managed delivery and performance for top advertisers in a wide variety of categories including, but not limited to: Entertainment (Music, DVD, Video Games, etc), Apparel, Shoes, for the various teams in the UK, France, and Germany
- Led weekly meetings for the purpose of highlighting key top performing campaigns in order to facilitate upsells and renewals
- Responsible for the keeping of benchmarks and the determination of success metrics for all relevant markets in the EU
- Organized agenda for regular trips to France and Germany in order to build closer relationships with internal Ad Services teams in our markets, educate those teams on our product, and collect feedback from key stakeholders
- Managed a variety of projects including, but not limited to: 

✓	Planning and developing a strategy for bringing CPA and viewability campaigns to success
✓	Facilitating new EU product launches with U.S. Developers, Ops, and Product Managers
✓	Training Subject Matter Experts in the Account Management team for the Ad Platform
✓	Running experiments on optimization methods and liaising with Data Science team to ensure that said experiments were both relevant and statistically sound
✓	Working with Director of Mobile Operations to facilitate the launching of mobile activity in the EU

- Assisted in the interviewing, hiring, onboarding, and training of new team members
- Participated in the uniquely Amazonian "Making Great Hiring Decisions" session designed to help screen candidates for key lead leadership principles
- Provided leadership and guidance for the Ops team, in order to assist upper management who were located abroad
- Used DCM (Doubleclick Campaign Manger) and Salesforce to manage contracts and tickets within Amazon's network
- Used Doubleclick for Publishers (DFP) to track performance and delivery of campaigns

Campaign Manager Lead

24/7 Media Inc.

- Implemented campaigns utilizing 24/7 Media's own award-winning ad server, Open AdStream (OAS) and utilized offline Business-to-Business Network (BBN) to provide clients with high-end inventory
- Tested, QA'd, and implemented video assets for pre-roll and premium video campaigns
- Implemented and tested Mobile campaigns including click-to-call
- Beta-tested and utilized a new tagging technology called LightningBolt, which multi-functions as a container, cookie pool aggregator and conversion count 
- Utilized and modified XML code for company API (Application Program Interface)
- Trained in the usage, and client benefits, of dynamic creative technology
- Worked with Doubleclick for Advertisers (DFA) to implement campaigns for the Media Innovation Group (MIG)
- Sourced data using 24/7's proprietary Data Management Platform (DMP) to create audience data segments, and target those segments as well as push raw data into the DMP
- Trained new hires and outsourced team in Pune to utilize 24/7 Media's proprietary technology and to understand the fundamentals of internet advertising
- Utilized Appnexus Demand Side Platform (DSP) for Audience Extension campaigns for 24/7's RTB (Real Time Bidding) group ; bought and sold media on dCPM bidding basis
- Used Salesforce to manage contract and tickets

Campaign Manager

RocketFuel

- Implemented campaigns into ad exchanges such as Doubleclick's Ad Exchange (AdX) and the Right Media Exchange (RMX)
- Furnished tags and assist in all reporting needs for publishers and networks on direct media buying deals 
- Received and checked creative to ensure they fall within the company's specifications 
- Created and modified tracking and remarketing pixels along with containers and creative pixels 
- Trained and managed junior coordinators in their daily trafficking, troubleshooting and reporting

Ad Ops Manager

- Provided support to the campaign management and media buying/planning teams as necessary to keep campaign performance and delivery optimal 
- Maintained the Media +1 team's delivery dashboard, which tracks delivery for over 60 campaigns, and centralized records for all reporting 
- Assisted the account management team troubleshoot issues, pulled reports necessary for billing and communicated operational needs to the client 
- Used Doubleclick for Publishers (DFP) to track performance and delivery of campaigns

Ad Ops Coordinator

As a Display Marketing Consultant at Digitl, I help customers leverage the Google Marketing Platform (GMP) tools, especially Display & Video 360 (DV360), to achieve their online advertising goals. I have more than 15 years of experience in performance marketing, programmatic trading, and advertising operations across various industries and markets.

My mission is to translate client needs and objectives into actionable development plans and strategies, and to execute implementation projects and onboardings of the GMP tools. I also stay up to date on industry trends and the latest developments in AdTech and programmatic advertising, and contribute to Digitl's blog and newsletter by writing articles and sharing news. I am passionate about innovative technology and disruptive ideas, and I enjoy working with a team of experts and professionals at Digitl.

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