John Bonini's Linkedin Analytics

Most B2B marketing teams are facing the same struggle––undifferentiated content. People couldn’t tell your content apart from any of your competitors. Or, even from AI. If you ripped the label off of your content, no one would ever know it was you. Your strategy is really just “publishing more stuff.” (Actual quote from a prospect turned client.) You’re mostly following the same playbook that everyone else has since 2012, hoping the right people find you. You’re focused on volume and have little time to get more out of what you already have. I'm John 👋🏻 I’ve spent the last 12+ years working for content-driven B2B brands in order to drive growth. I spent the majority of that time in B2B SaaS, first as head of growth at Litmus and later as head of marketing at Databox. I’ve been on both sides of it. I’ve been on the venture-backed side working for a company that raised 8 figures to accelerate growth. There was no inside sales team, so that growth had to come from content. I’ve also been on the bootstrapped side, implementing programs and building a lean team that would allow us to grow efficiently in order to hit and maintain profitability. In both cases, following the traditional playbook wouldn’t have worked. Now, I’ve gotten to take what I’ve learned and help other SaaS companies grow through content. As a consultant, I help you develop your strategic narrative, launch and/or level up your content channels, develop differentiated topics and angles, implement distribution plans, and tie all of your content together under one editorial strategy.