Jason ”Jay” Coudriet (I’m Hiring)

Amazon

• Promoted to take on an expanded role and lead a team of 20+ design leaders and designers to design and orchestrate omnichannel, AI, and core experiences horizontally across the AWS products.

Head of Design, AWS Cross-product Experiences

• Responsible for leading a team of talented and diverse UX designers who deliver accessible, unifying, and lovable experiences for AWS customers. In particular, the AWS Management Console which spans across 250+ services including AWS Console Home, AWS Unified Navigation, AWS Mobile app, Conversational/Chat experiences and GenerativeAI/LLM experiences. 

• Accountable for leading the design of a first-class suite of internal experiences supporting user insights, research insights, testing, and console configuration. 

• Focused on driving and co-creating innovation and North Star visions through a “design is a team sport” mantra with research, product, and engineering partners.

Head of Design, AWS UX Products & Platform

T. Rowe Price

• Promoted to lead a team of 16+ design leaders, designers, UX researchers, and content strategists to design and orchestrate omnichannel experiences across the entire personal investor experience

• Enterprise Design System Delivery: Co-founded a robust enterprise design system (Beacon), orchestrating collaboration among 60+ designers, developers, and content strategists to ensure seamless and cohesive client experiences.

• User Experience Research Maturity: Pioneered the establishment of the enterprise's inaugural User Experience Research team, significantly elevating the sophistication and maturity of the organization's UX research capabilities.

• Client Empathy Program for Leadership: Championed the Leadership Client Empathy Program, a strategic initiative aimed at amplifying awareness and fostering deeper, more meaningful relationships with clients.

• Visionary Design Partnership: Partnered with senior leadership to conceptualize and design user-centric visionary artifacts (North Stars), illustrating the client experience vision. These pivotal tools were instrumental in shaping and informing future strategic roadmaps.

• Major Web Estate Redesign: Led a $1M+ web estate redesign, infusing modern design principles to establish a new aesthetic and advance personalization through progressive profiling.

• Social Impact Application Design: Volunteered and directed a dynamic team of 5+ designers and content strategists in the creation of "FightBlightBmore," a crowdsourcing mobile app aimed at combating blight in the Baltimore area.

Head of Experience Design & Research for Individual (B2C) Investing

• Promoted to Leadership: Elevated to lead a team of over 14 design leaders, designers, and content strategists, driving the design of transformative client experiences. 

• User-Centered Design Advocacy: Instituted user-centered design practices and championed their adoption across the enterprise, enhancing the quality of customer experiences.

• Organizational Development: Forged a scalable design organization model in collaboration with stakeholders, accommodating the organization's burgeoning demand for user experience and product design.

• Visionary Collaboration: Jointly developed user-centered visionary artifacts/North Stars with senior leadership, articulating the vision and strategy.

• Design Maturity Model Implementation: Implemented a design capabilities maturity model, progressively refining the team’s design expertise and amplifying its impact on business vision and strategy.

• Community Outreach Initiatives: Pioneered multiple outreach programs, engaging with high schools, universities, colleges, and the local design community to foster growth and collaboration.

Head of Design at Digital Innovation Lab

• Client Transaction Redesign: Led a team of over 5 designers and content strategists in reimagining crucial client transactions and flows, resulting in an 18% increase in conversion rates and a substantial boost in client satisfaction.

• Mobile App Re-imagined: Guided a specialized team in significantly enhancing the user experience and UI architecture of T. Rowe Price's native mobile app, ensuring a more intuitive and engaging user interface, and foundation for future innovations.

• Integrating Machine Learning in Research: Pioneered the use of machine learning for research synthesis, empowering the product and design teams to rapidly accumulate insights, identify themes, and make informed design decisions.

• Fostering an Experimental Culture: Nurtured an experimental mindset within the team, encouraging the development of prototypes for emerging experiences to align with current and future client channel preferences (Augmented Reality, Wearables, Voice Experiences, Conversational AI).

• Ideation and Refinement Processes: Established a cross-functional approach to ideation and continual refinement, enlightening teams, broadening ownership, and fortifying confidence in proposed design experiences.

Sr. Manager, User Experience Design at Digital Innovation Lab

Blackboard

- Promoted to lead a team of 3 product managers, 7 designers, 3 architects, and clients to determine and design fundamental functional gaps, compared with five legacy, competitive products.  Designed essential enhancements needed to strengthen customer confidence, which was essential to migrating accounts to the company platform.

- Directed a team of designers and architects who designed solutions to seamlessly blend Community Engagement products and third-party solutions into a unified user experience.

- Guided a team of designers and architects who designed enhancements for Community Engagement Suite products to maintain market-leading position.

- Supervised a team that evaluated the accessibility of Community Engagement products and invented improvements to deliver a world-class accessible experience.

- Introduced the Google HEART model to increase efficiency by identifying improvements, measuring feature success, and communicating data-informed status to leadership.

- Collaborated with senior leadership and designed user-centered interoperability strategy.

Senior Director, Experience Design

Blackboard K-12

- Promoted to leverage the new Centricity2 platform capabilities and to build a new department with a stronger focus on design and innovation. 

- Explored new products, services, and technologies to serve undiscovered and emerging market needs. 

- Grew the team and strengthened user experience and software architecture capabilities. 

- Led a team of designers and architects to design enhancements for products to hold the market-leading position. 

- Directed a team of designers and architects who identified, designed, prototyped, and evaluated design explorations in areas such as flipped learning, classroom-to-parent messaging, and social learning. 

- Guided a team that evaluated the potential value of emerging technologies in areas such as mobile, tablet, authentication, telephony, messaging, wearables, gaming consoles, and Internet of Things.

- Collaborated with product management and services team, and crafted the mobile strategy consisting of a combination of responsive web design and dynamically built native mobile apps.

- Led the team that designed the user experience and technical architecture for branded mobile apps and platform.

- Directed the team that designed a new product named Outreach, which provided a unified communication solution for school districts.

- Collaborated with development and product management, and formed an interoperability and extensibility strategy for developers and partners.

- Supervised the team that designed user experience and technology architecture for an extensible platform, including an integrated development environment and developer community.

- Spearheaded more adaptive and unified product development methodology involving product design, development, and product management departments.

- Managed a team of designers and developers who built the Fabric Design System, which was essential for establishing experience fluency amongst company products and partner integrations.

VP of Product Design & Innovation

- Promoted to supervise a team of product managers, product owners, and program managers who discovered, evaluated, planned, and delivered scheduled products, services, and enhancements.

- Launched a new product and innovative methodology that cultivated new ideas, addressed emerging market needs, and diversified sources of revenue.

- Transitioned the organization to a new product strategy leader.

Interim VP of Product Strategy

- Promoted to leverage a $12 million investment from a venture capitalist and establish a new department focused on innovating and rebuilding the core product: Centricity.

- Collaborated with internal and external stakeholders, and designed and reconstructed legacy product into a new, future-ready platform, supporting more than 80M visits a month and serving more than 1,700 school districts.

- Introduced a new product methodology and established functions in software architecture, software engineering, user experience, quality assurance, and technical communications. Founded a leadership team to manage newly formed functions.

- Served as head of design and worked with a team to design and develop a reusable component library, archetypes, and developer document.

VP of Product Design / Head of Creative Services

- Promoted to serve as head of design and to lead a team of developers who built and enhanced the award-winning Centricity product. 

- Established a professional design services organization and methodology suited for school districts. The service organization blossomed to annually deliver over 2M in revenue. 

- Acted as head of design to provide creative direction and manage team of designers who delivered award-winning web experiences for school districts.

- Worked with the team that designed and constructed two new products for service request management and digital file sharing.

VP of Internet Product Solutions / Head of Creative Services

With over 20 years of experience in product design, user experience, strategy, and management, I am a people-centered design leader who drives purposeful innovation and impact at scale. I currently lead a team of talented and diverse UX designers at Amazon, who deliver accessible, unifying, and lovable experiences for AWS customers across 250+ services, including AWS Management Console, AWS Mobile app, Conversational/Chat experiences, and GenerativeAI/LLM experiences. I focus on driving and co-creating innovation and North Star visions through a “design is a team sport” mantra with research, product, and engineering partners.

*Disclaimer: The opinions stated here are my own, not those of my employer.

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