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Sr Manager, Marketing Operations

Spigit

I'm the Marketing Operations Manager at Spigit, the leading SaaS provider for crowdsourced innovation. We enable companies to discover great ideas from the people who know their business best (employees, partners, and customers), and turn those ideas into realities and returns. Our customers run the gamut from banks to healthcare providers -- from down under to down south -- and use Spigit to make innovation a core part of both their company culture and go-to-market strategy. To learn more, visit www.spigit.com.

• Marketing Automation Admin, including: 
   ◦ enabling and utilizing predictive content
   ◦ email and Landing Page design & HTML/PHP Coding
   ◦ executing email communications (Demand Gen, Nurture, Alerts, and Ad Hoc as needed)
• work with Product-, Customer-, and Web-marketing teams to create,  manage, and enable their success
• Research, segment, and understand prospect/customer audience and what they respond to
• Drive demand generation activities including email, search, paid advertising, and online events
• Measure everything: track and analyze campaign effectiveness to determine return on marketing investment and inform budget and resource priorities
• Understand where and how different channels and content can fit together and drive engagement and amplification
• Project manage campaigns and channels effectively, including vendor management
• Subject matter expert on demand generation best practices, continuously researching and implementing optimizations

Marketing Operations Manager

LivePerson

• Develop and execute multi-touch lead generation campaigns.
• Work cross-functionally to create persona-based messaging in support of the entire buy-cycle.
• Prepare weekly reports on campaign pipeline impact.
• Track, analyze and report on campaign effectiveness, modifying when necessary.
• Create repeatable programs to generate and nurture leads through the marketing and sales pipeline.

Demand Generation Campaign Manager

Sage

• Manage demand generation execution for online demos and webcasts
• Manage/coordinate vendors for content creation and deployment
• Work cross-functionally with product & channel marketing for seamless roll-out
• Ensure proper CRM (SAP) tracking
• Coordinate lead flow, uploading, and routing
• Provide Sales with appropriate documentation for qualified lead follow-up
• Research trade show and event opportunities

Temporary Contractor / Marketing Specialist III

Symantec

Manage demand generation execution and operations for the world’s 4th largest software and cloud computing company.

• Leadership responsibility of end-to-end demand generation and lead management team  (lead generation, nurturing, qualification and routing).
• Manage in-person event and webcast management systems and promotions (registration, landing pages, calendar, emails, social media, reporting, etc.)
• Responsible for 3rd party telemarketing programs and data acquisition/list rental process.
• Create & promote social media PPC & SEO campaigns.
• Key business stakeholder in design, testing and deployment of marketing automation and CRM systems.
• Responsible for campaign tracking, reporting, analytics and dashboards.
• Oversee demand gen digital asset management process and optimization.
• Train and support program, field, and channel marketers on demand gen processes and systems.
• Coordinate with new marketers from recent M&A activities to bring cohesive planning to existing and future marketing programs and campaigns.

Demand Generation and Marketing Operations Manager

AT&T Advertising Solutions

• Responsible for $18mm overall online advertising and search revenue and program performance for region.
• Provide sales leadership and operational support for 200+ sales account executives.
• Implement training for new products, increase current product knowledge, and coach-to-performance during sales process.
• Improve and coordinate inter-departmental communications throughout sales fulfillment processes, including design & implementation of complete tools & forms database to communicate between multiple systems & teams.
• Defined sales strategy, coverage model and quota plans.
• Monitored large opportunities in pipeline and met with key customer accounts to help negotiate deals and resolve issues.
• Engaged with Product Marketing Managers and Business Units to provide insights in product performance, customer feedback and field requirements.

Manager, Advertising Sales Operations – Online Advertising (yp.com) and Search

AT&T

• Devise, compose & improve sales supporting documentation & reports.
• Coordinate with ten General Managers throughout California for employee ranking, reporting & reward programs including sporting event ticket database.
• Support new Regional Internet Sales Manager to improve and gather communication throughout California; design & produce analytical information for product review and implementation.

Sales Operations Analyst

SBC – Digital Graphics ADvantage

• Design, create & maintain weekly e-newsletter to communicate office strategies, advise proper procedural policy & reward employee achievements & interaction.
• Design, create & maintain interactive Quality Control database including barcode scanners, approval flow & status updates.
• Maintain executive leader’s calendar, appointments & direct report meetings including payroll & time exception.

Sales Operations Support Associate

Nelstar Productions Inc.

• Website design, construction & marketing.
• Creative design & fulfillment of marketing newsletters & mailers.
• Crew supervision & client relationship support during productions. 
• Maintain office networking & continuous/complete IT support.

Production Assistant, Crew Lead & Operations Manager

Experienced marketing and sales operations manager with 15+ years of experience driving demand and revenue performance for technology and telecommunication corporations ranging from startups to Fortune 500. 

• Marketing Operations
• Demand Generation
• Marketing Automation and CRM
• Reporting and Dashboards
• Digital Marketing
• Online Advertising and Search (SEO/SEM)
• Event Management
• Sales Management and Operations

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