Zuora

Senior Product Marketing Manager

Clari

◦ Developed go-to-market strategy, hired, managed, and grew a team of top-producing Product Marketers 
◦ Established strong working relationships with cross-functional teams, including Growth Marketing, Sales, and Customer Success, to partner on programs and assets that drove pipeline and deal velocity
◦ Grew portfolio of assets and GTM approach from a single to multi-product company
◦ Conducted market research, created personas program, and implemented Solutions Marketing function to better align with buyer journey and scale to an Enterprise sales motion

Director, Product Marketing

◦ Led core Clari product as generalist PMM

Product Marketing Director

Cornerstone OnDemand

Senior Product Marketing Strategist, Go-to-Market and External Release Communication

Senior Product Marketing Strategist, Learning Suite

Pentaho from Hitachi Vantara

◦ Participated in speaking engagements, webinars, analyst briefings, and supported field marketing activity
◦ Led product marketing for embedded and big data analytics product: product positioning, sales training and content, partnered with demand generation to drive targeted leads
◦ Implemented win/loss program, personas, competitive analysis, and other ad hoc market research projects
◦ Managed cross-departmental product launches and go-to-market initiatives
◦ Created datasheets, case studies, sales enablement tools, and lead generation content

Product Marketing Manager

Thismoment

◦ Built out enterprise software solution portfolio based on market use cases
◦ Worked with product and marketing teams to develop go-to-market strategy to bring Spark, a mobile sales enablement solution, to market 
◦ Communicated product feature releases across internal and external channels
◦ Served as subject matter expert for sales team by providing training, enablement content, and market insight
◦ Supported demand generation activity and programs

Determine

◦ Managed product launch of company’s core products, services, and key partners
◦ Refined product positioning and messaging through market research: competitive analysis, win/loss, verticals research
◦ Facilitated cross-functional team participation in developing a clear GTM strategy and measurable goals per product
◦ Supported various needs across product management, marketing, sales, and alliances teams

Product Marketing Specialist

University of Southern California - Marshall School of Business

◦ Developed marketing content for events hosted by The USC Institute for Communication Technology Management (CTM)
◦ Conducted pricing & communication analysis to drive improved conversion

Graduate Marketing Intern

Inflexxion

◦ Launched Voice of the Customer initiatives
◦ Mapped customer journey and created customer feedback channels to continuously gather user insight
◦ Segmented market to strategize product positioning and communication strategy
◦ Presented results to senior management team to influence product development

◦  Supported data analysis and report creation for quantitative and qualitative market research projects

Market Research Intern

GM Nameplate

◦ Worked with customers from product conceptualization through ordering process
◦ Drove upsell opportunity and provided customer service by facilitating communication between clients, sales, production, and upper management
◦ Gained executive buy-in and budget to implement an interactive website that segmented customers and automated the sales process of Elite Label, a company sub-division

Account Manager

I help make complex things simple, help sales sell, and help organizations reach the right audiences with the right messages - so they can grow and retain business. I have managed market research, sales enablement, and product launches at a variety of B2B software companies and am passionate about helping people solve their business problems with technology.

Taplio

Jeanne Ford's Linkedin Analytics

Jeanne Ford

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Taplio

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Jeanne Ford

Want to drive more opportunities from LinkedIn?

Jeanne Ford's Linkedin Analytics