NOTICENINJA

Driving scalable growth and market presence at NoticeNinja by crafting high-impact strategies across demand generation, ABM, and GTM with tight sales-marketing synergy.

Head of Marketing & Sales

Omega Environmental Services, Inc.

Inbound go-to-market strategy including demand generation and account based marketing.

Marketing Advisor

Blaze Social & Digital LLC

Advisor

Filejet Inc.

Spearheaded demand generation and brand marketing strategies in a startup environment which contributed to double-digit growth (upper half range) in new logos and revenue growth within one year.  Developed and executed comprehensive marketing initiatives that successfully aligned with organizational goals.  Provided strategic leadership as the CMO, ensuring marketing efforts supported and accelerated overall business growth.

Chief Marketing Officer

Orchestrated comprehensive and agile marketing strategies tailored for startup dynamics. Specializing in allbound marketing and demand generation, deployed a strategic execution framework to drive demand and revenue for a cutting-edge legal entity management software particularly catering to in-house legal teams.

Investor | Marketing | Demand Generation

TreasuryNotch

As Co-founder, Board Member and Chief Marketing Officer at TreasuryNotch, I played a pivotal role in developing and launching a digital payments software focused on frictionless and cost-effective ACH payroll solutions, alongside other digital bill payment options.

Key Achievements:

* Initiated and secured a $5M angel investment to fuel the development and growth of TreasuryNotch. 

* Crafted the go-to-market strategy, defining the ideal client profile, and establishing KPIs for a successful product launch.

* Collaborated with Chetu software engineering team to comprehensively build software within a 10-month timeframe.

* Oversaw the creation of the product and its website, ensuring a seamless user experience.

* Became ACH Network Certificate - Level II certified through WesPay, enhancing expertise in ACH payment processes.

* Spearheaded the building of APIs for earned wage integrated partners, facilitating seamless integration with strategic collaborators.

Co-Founder, Board Member & Chief Marketing Officer 

MeridianLink

Newly launched Demand Generation role for MeridianLink (a Thoma Bravo company) to orchestrate and execute impactful demand generation strategies for two SaaS lending platform product lines. Successfully surpassing marketing originating booking goals by 50% and 60% in consecutive quarters leading up to an IPO, which played a key role in meeting and exceeding organizational OKRs.

Regularly reported via Quarterly Business Reviews (QBRs) to the executive team which provided valuable insights and contributed to strategic decision-making and board updates.

Launched investor relations website for IPO.

VP, Demand Generation

FBG Holdings/Payroll Tax Management (Acquired by Asure Software)

Solved for new market development and higher volume opportunities.

- Lead quality was achieved with pain point and persona-based messaging in web pages, blogs, email and social media 

-  Target a mid-funnel demand generation strategy creating greater alignment with sales to move opportunities forward 

- Re-strategized for the full customer journey from acquisition to retention to advocacy with updated KPIs, loss analysis through NPS and client data, and a proactive health check scorecard in organization CRM 

ROI
- Captured new enterprise leads that became new logo sales with high-volume deals 3x the average 

- Increased lead quality by 205% YOY to achieve 156% of pipeline target and a 42%-win rate

VP of Marketing

Implement a lead generation and digital first strategy and culture to drive revenue and pipeline.

- Drove leads with inbound tactics and omnichannel orchestration for a preferred buyer's journey 

- Leveraged the marketing technology stack to nurture qualified marketing leads (MQL) into sales qualified leads (SQL) 

- Created monthly KPI reporting on digital marketing campaigns (website, SEO, PPC, display, email, video and social media) to affirm performance 

ROI:

- Lowered cost per acquisition from $2.8k to $346 

- Shortened the average sales cycle from 10 months to

Director of Marketing

IMPAC MORTGAGE

AVP, Advertising & Marketing

Freedom Communications Inc. (Parent to OC Register)

Director, Interactive Sales

Orange County Register Communications

Interactive Account Manager - Major/National Advertising

Interactive Specialist

As a growth strategist and advisor with over 10 years of experience in marketing leadership roles, I help businesses achieve their pipeline, revenue and market share goals with data-driven and customer-centric strategies. I have a Master Certification in Web Analytics and an Award of Achievement in Web Analytics from UBC Continuing Studies Program.

Currently, I advise Blaze Social & Digital LLC and Omega Environmental Services, Inc. on inbound go-to-market strategy, demand generation, and account-based marketing. Previously, I was the CMO at Filejet Inc., where I spearheaded the marketing initiatives that contributed to double-digit growth in new logos and revenue within one year. I am passionate about creating and delivering impactful content, digital, and ABM campaigns that generate qualified leads, nurture relationships, and drive conversions.

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