Jeannette Potts's Linkedin Analytics

𝗣𝗨𝗥𝗣𝗢𝗦𝗘: Passionate about bringing brands to life as truly holistic and connected customer experiences, working together to drive positive Digital Transformation. 𝗗𝗡𝗔: Connecting with people and sharing for common good across the community and industry. 𝗩𝗔𝗟𝗨𝗘𝗦: Authentic, collaborative, team-player, customer-centric. 𝗥𝗘𝗔𝗦𝗢𝗡 𝗧𝗢 𝗕𝗘𝗟𝗜𝗘𝗩𝗘: Jeannette has held business, marketing and digital roles in Top 50 ranked Fortune 500 companies: GILLETTE, P&G, JOHNSON & JOHNSON, KRAFT/MONDELEZ, HP and with clients NESTLE and CPW as a partner consultant in Digital Transformation. Most recently, with MERKLE in CXM, customer experience management, continuing to build brand and customer experience with clients in the consumer goods and luxury space. The combination of building brands and having always loved working with agency partners allows Jeannette to have a solid understanding of the client and agency partner relationship as 'one team' 𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘: - Strategy: Brand, UX, Content, Communications, Digital, Commercial GTM, PR, Social media - Marketing: segmentation, positioning, product launch, Performance Marketing - Digital Transformation (strategy, process, content, capability building) - Retailer and eCommerce Content Strategy, CRM, Guidelines and assets - Holistic integrated Brand communications - Storytelling: identify and create engaging and memorable stories - Customer Experience Transformation - Creative: brand & visual identity, idea generation, brief to concept and launch touchpoints - Content: Guidelines, SEO, SEA, copywriting - Brand, Digital & Product eContent (guidance, creative, digital assets, CGI, copy, video, mobile) - Consumer Research & leveraging insights - Agency and supplier partnerships - Multicultural cross-functional management - Startups, Consultancy, Agency 𝗜𝗡𝗧𝗘𝗥𝗡𝗔𝗧𝗜𝗢𝗡𝗔𝗟: Team Leader & Player, broad experience of working in diverse multicultural & multifunctional teams across regions (Global, Europe, EMEA) 𝗛𝗘𝗥𝗜𝗧𝗔𝗚𝗘: Born in Dublin, Jeannette has lived in Ireland, England, Germany, France & Switzerland. Graduate of Trinity College Dublin (BBS Bachelor of Business Studies), ESCP European School of Management: Paris, Oxford, Berlin (European Masters in Management), Marketing Institute of Ireland, CREA Geneva. Trlingual: Native English speaker, fluent French, fluent German, beginner Spanish