Internet of Jed (IoJ)

Technology Solution Advisor

Self Employed

Web Content Developer

Integris

Private equity-backed national MSP offering IT strategy, consulting, managed IT services, cybersecurity, compliance, and business continuity expertise to small and mid-sized businesses in 20+ markets across the United States.

•Consistently met writing assignment deadlines for blogs, content strategy, sales collateral, call scripts, thought leadership presentations, proposal templates, new processes, email campaigns, service webpages, event landing pages, and ad hoc requests, including goal attainment of Quarterly Rocks (Entrepreneurial Operating Systems).
•Eligible for marketing team bonuses every quarter of employment based on opportunities and deals created.
•Brought over 18 years of MSP experience to the marketing team and enthusiastically helped less experienced colleagues from acquired MSPs better understand IT industry trends, cybersecurity solutions, IT buyer behavior, salient article topics, and sales enablement hot buttons.
•Creatively sourced SEO-forward content ideas from independent Google research, sales leaders, technical subject matter experts, internal company documents, and our Professional Services Automation platform to write approximately 80 new blogs based on the They Ask, You Answer framework.
•Built community, cultivated trust, and promoted Integris culture, producing and appearing in weekly LinkedIn videos.
•Led the initiative to curate, edit, and upgrade a consolidated shortlist of over 3,000 blogs culled/transitioned from the five legacy MSPs that merged with private equity backing to form Integris. 
•Instrumental in rewriting the Integris homepage to reflect the Building a StoryBrand format.

Solution Advisor & Senior Writer

ProviDyn, Inc.

Privately held MSP offering IT strategy, consulting, managed IT services, cybersecurity, compliance, and business continuity expertise to small and mid-sized businesses in Atlanta. 

•Consistently hit outside sales quotas, securing $5K to $7K in monthly recurring net new MSP revenue while serving as a full-time content manager and creator.
•Negotiated MSAs with annual retention rates of 98.5% and an average lifetime value of $420K per account, excluding projects and product resales that averaged $20K to $50K per account/year. 
•Adopted IMPACT’s inbound marketing framework (They Ask, You Answer) to create a content library to educate IT buyers, transparently answer questions, and build trust.
•Incorporated complementary StoryBrand methodology and HubSpot guidelines to refine ProviDyn’s sales process and go-to-market messaging (Version 2.0).
•Wrote 120 educational articles in 12 months based on the five thematic drivers of organic search: cost, problems, comparisons, reviews, and best-in-class.
•Empowered the sales team with an expanding stream of higher-quality inbound opportunities and an arsenal of articles for assignment selling.
•Landed the article “How Much Do Managed IT Cost? (Factors & Price Ranges)” on the first page of Google within the first six months of the IMPACT Coaching program.
•Managed the application pipeline for ProviDyn to win awards and recognition from MSP Mentor 501 Global Edition: 2021, 2020, 2019, 2018, 2017, 2016, 2015, Atlanta's Best and Brightest Companies To Work For: 2021, 2020, 2019, 2018, CRN Next-Gen MSP500: Tech Elite 250: 2021, 2020, 2018, 2017, 2016, Inc. 5000: The Fastest-Growing Private U.S. Companies: 2017, 2016, 2015, and Cobb Chamber Top 25 Small Business of the Year: 2016
•As a leadership team member, I closely collaborated with the owner to accelerate the business's operating maturity, helping him grow by 240% between 2014 and 2021 when ProviDyn joined Integris, a national MSP with private equity backing.

Solution Advisor & Content Manager

Privately held, local MSP offering IT strategy, consulting, managed IT services, cybersecurity, compliance, and business continuity expertise to small and midsized businesses in Atlanta. 

•Consistently hit outside sales quotas with $2.5K to $5K in monthly recurring new MSP revenue.
•Regularly exceeded industry benchmarks with above-average monthly recurring revenue based on MSP Mentor and ConnectWise (Service Leadership, Inc.) standards and guidelines.
•Incorporated best-in-class MSP industry training from ConnectWise (HTG and Service Leadership), TruMethods, and Gino Wickman’s Traction to refine ProviDyn’s sales process and go-to-market messaging (Version 1.0).
•Steadily absorbed additional marketing responsibilities, writing presentations, call scripts, email campaigns, blogs, white papers, event promos, pitch decks, MSP proposal templates, client newsletters, press releases, webinar content, website copy and site architecture and evolution, and scripts for VIPs to negotiate large contracts and navigate challenging conversations.
•Created Cybersecurity Awareness content for clients and conducted regular training sessions for five years.
•Led in-person and online Cybersecurity Awareness Training to prospects and general audiences to increase awareness and drive community engagement through educational speaking events.
•Developed business from inbound marketing, referrals, networking groups, and circles of influence in the Atlanta technology community. 
•Sold IT solutions to owners, presidents, CFOs, CEOs, IT Directors, and VPs of Operations at SMBs.

Solution Advisor 

Digital Agent

Privately held local CLEC/ISP/Managed Services provider of Cloud Telephony and Managed IT serving SMBs with 10-100 employees.

•Active part of the new product sales team that introduced Broadsoft and Polycom-based UCaaS (VoIP) solutions to the Atlanta market.
•Consistently hit quotas with $2.5K in new monthly recurring revenue, mostly through 36-month agreements with an average value of $27K per account.
•Ongoing hardware and software sales of Dell EqualLogic Solutions and Microsoft, including servers, switches, laptops, and workstations, with sales in the $25K to $75K range.
•Built a robust base of referrals from formal and informal networking channels and special events.
•Actively employed personal referrals, event-based cold calling, email, and direct mail.
•Sold CLEC/ISP/IT solutions to owners, presidents, CFOs, CEOs, IT Directors, and VPs of Operations at SMBs.

Director of Business Development

Metro Networks

National broadcast network offering sponsorships within traffic, news, sports, and weather programming across 2,000 radio stations.

•Acquired a $400K multi-market traffic sponsorship from Midas within the first seven months. 
•Other sponsorship clients included CDW, Popeyes Louisiana Kitchen, Landmark Dodge/Chrysler/Jeep, and Domino's Pizza, with media buys in the $20K to $50K range. 
•Buyers were advertising agency media departments and C-level marketing executives at B2C companies.

National Director of Marketing

CoStar

SaaS-based commercial real estate information services firm catering to national brokers, developers, and vendors (including Fortune 1000 companies).

•Grew revenues by 40% in a 2-year period by selling real estate research software and converting 100% of my client-server subscribers to a state-of-the-art SaaS solution. 
•Closed several $25K to $50K custom feasibility studies for mixed-used real estate developers.
•First Atlanta salesperson to get $20K online portal advertising sponsorship.
•Consistent quota attainer with a few company-wide top 5 seller acknowledgments. 
•Top scores on regular sales/product training educational programs. 
•Buyers were C-level real estate executives and managing partners at brokerage, development firms, and REITs.

Account Executive

19+ years in MSP Solution Sales, Marketing & Communications

My mission is simple: solve universal business challenges by helping clients adopt best-in-class technology to improve performance, increase efficiencies, and reduce risk.

As a devotee of They Ask, You Answer, Building A StoryBrand, and The Sandler Selling Method, I’m a transparent and unbiased guide who loves solving problems, teaching, coaching, promoting, and providing thought leadership. I never stop thinking of ways to re-optimize people, processes, and technology.

www.internetofjed.ai

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