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Jeff Bartsch

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If you’re in the accounting world as an advisor, marketing leader, or HR leader, and you’re looking to: 👉 Stand out from others who do what you do 👉 Begin or upgrade marketing through public-facing thought leadership for your in-house executives or SMEs 👉 Support an internal or client-facing culture of human connection and trust… Then we should talk. -- I’m a communication and thought leader coach serving the accounting industry. I happened to get here via 20 years in Hollywood shaping content for ABC, NBC, Apple, Disney, Netflix, and a whole bunch of other folks. Part way into my career, I began building online businesses based around what I’d learned in Hollywood, plus the extra 20 years before that. Some of those businesses worked, others did not. Eventually my writing, content creation, and coaching connected with a forward-looking accounting firm who asked me to help develop their in-house fractional CFOs as public-facing thought leaders within their industry niches. Then they asked me to work with their podcast hosts to develop their communication and storytelling skills. As I worked with these fractional CFOs, not only did their public-facing skillsets grow, the skills and tools they learned started crossing over into their own client-facing interactions. Next thing you know, one conversation defused a tense situation, kept a large client from leaving, and saved the company almost $200,000 in future revenue. 🤑 Another conversation helped a client see her situation in a new light, and both she and her virtual CFO ended the call in tears of happiness. 😭👍 One day I told the company’s CEO that I was moving my coaching specifically to focus on thought leadership development and communication. He said that was a great idea, and that I should focus specifically on advisory-based accounting firms. And that’s what I did. -- So if you’re in the accounting world as an advisor, marketing leader, or HR leader, and you’re looking to: 👉 Answer the question of “why should I choose you instead of everyone else who does what you do?” 👉 Set your company apart from a sea of AI-fueled bland messaging with genuine, human thought leadership that drive your content marketing machine across any channel you want… 👉 Set up your people to better understand themselves, their clients, and how to become a truly excellent, trusted advisor… Then let’s connect here, and drop me a DM. You can also check out www.StoryGreenlight.com.

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