Guy's & St Thomas'​ Foundation

Head of Digital

Digital Marketing Lead

Torchbox

Digital Marketing Consultant

Shelter UK

·        To ensure that the Supporter Acquisition direct marketing team deliver against key income targets and performance indicators by monitoring and reporting against campaigns and activities and implementing plans to maximise income opportunities.  

·        To monitor market development and highlight new potential sources of income for Shelter and support with developing business cases.

·        To lead on the development and delivery of the lottery product

·        To oversee the creation (including copywriting when needed), implementation and delivery of engaging supporter content and fundraising propositions

·        Work with the Supporter Engagement Manager and the Retention team to build supporter loyalty by ensuring newly acquired donors are wowed and have a journey of a lifetime, including leading a workstream on consent optimisation at point of acquisition

·        Using insight, develop clear audience profiles, targeting strategy for new supporters and working with the Audience Insight Manager in the development of the Shelter audience segmentation project.

Senior Digital Acquisition Manager

Compassion in World Farming

Marketing Plan and Budget: Work with the Head of Fundraising to accelerate the development of the fundraising marketing strategy, plan and budgets for the 3-5 year growth of the UK Fundraising programme.

Results and KPI Dashboard: Work with the Head of Fundraising to develop and manage the monthly tracking and reporting of FR programme results and KPIs.

Data Brief and Segmentation: Work with the Head of Fundraising on data segmentation/briefing and journey development to define, develop, deliver an improved production process, best-in-class supporter experience and lifetime value for the UK Fundraising programme.

Data and Insight: To gather research, data and insight to position and pitch programmatic areas for growth.

Growth Manager (consultant)

Seeking new opportunities

Create high impact customer facing materials that clearly communicate the value and USP of whatever brand I work with

Work and manage all necessary internal and external partners to bring marketing campaigns to life: creative agencies, analytics teams, communication teams, paid media and social marketing

I can generate innovative ways to communicate value propositions to both current and future users and bring these strategies to life through collaboration

Analyse existing insights, resources and contribute to the creation of new ones that inform future offerings

Retention Marketing Manager

Médecins Sans Frontières (MSF)

To build the strategy and manage MSF’s supporter development programme, overseeing all communications to warm donors, focusing on building relationships with individual supporters and developing other warm audiences to increase their financial contribution and loyalty.

Increase the Lifetime Value of MSF UK supporters, by increasing their knowledge and understanding of humanitarian action and their awareness of the importance of their own support to MSF.

To oversee MSF’s stewardship programme, increasing donor engagement and loyalty from those giving under £10k across multiple channels. 

Loyalty Program Manager (contract)

Presentimes

Delivered online customer experience improvements, including roll out of monthly eCrm to loyalty program members and online portal for members. 

Conducted regression analysis to see the correlation between social media engagement and page views.

Created a lead generation strategy and grew volume and value in the initial stages of the sales funnel - which improved conversion at point of sale

Responsible for the print management and distribution of our catalogues

Agency management, data management

Ensure we were GDPR compliant and set up work flows, triggered by actions, for both marketing and compliance reasons.

Marketing Contractor

Providence Row

Direct Marketing and CRM Manager

Whizz-Kidz

Report directly to the Group Head of Income generation

Responsible for the Direct Marketing budget over both Acquisition and Retention

Responsible for growing the user base, diversifying our product portfolio and the growth of income.

Responsible for leading the retention strategy and initiatives focused on three key areas - improving customer experience, customer correspondence and data driven campaigns

Key achievements - launched the first retention campaigns for our wheelchair skills training workshops, resulting in a 10% improvement in retention

Represent Whizz-kidz at industry forums, events etc...

Direct Marketing Manager

RNIB

Multi award winning Marketing Specialist with over 13 years of experience in managing programmes, budgets and third party suppliers. I place the consumer at the heart of all strategic decisions and focus on using touch points to build 'experiential' journeys.

Keen to capitalise on opportunities for growth, I've recently acquired an official Google Analytics Certification.

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