Wingate Group

As Chief Revenue Officer at Wingate, I am responsible for accelerating customer success by leading & aligning our North American  sales  and services team for today & the future.

Wingate Group is a team of strategists & developers helping enterprises across North America realize the full potential of Salesforce. Our group provides implementations, staffing & resourcing, integrations and accelerates clients' pathways to redefine how they engage with their customers. Wingate Group is a Salesforce Certified Consulting Partner with an impressive track record of delivering innovations across diverse industries.

Chief Revenue Officer (CRO)

Deloitte

Representing & working with a very successful team which solves complex problems & creates digital transformation engagements leveraging the Salesforce platform & to provide a roadmap for organizational redesign and change. (including process or other platforms) 

Business Development & Go-to Market Strategist to lead the conversation on the holistic design of people, processes, and technology to execute digitally inspired strategic goals. 

Experienced senior leader responsible for initiating and closing sales opportunities, which significantly accelerate Deloitte growth and profitability and help fulfill the company’s vision to transform the Salesforce Partner experience.

Account Executive managing a portfolio of clients

Industry focus on Manufacturing, Energy & Resources; Professional services, Financial services, Public Sector organizations.

Manager, Product Market Development

Nubik

Commercial Enterprise Architect that leverages strong technical +relationship building & business acumen skills to provide to our customers exactly what they need and want, and to make the buying experience of tech & service delivery process equally important.

Identify key new offers, products, and technology that fit within our current positioning & navigate the future positioning for Nubik 

Establish new relationships with our existing network of Salesforce, FinancialForce and Rootstock at all levels; Executive, Account Management, Product or Engineering & Customer Success roles ; as well to seek potential right fit partners as key players. 

Trusted advisor engaging with C-Level executives on defining a roadmap to align their business vision and defining a blueprint. 

Highly collaborative, influential, and experienced senior leader responsible for initiating and closing sales opportunities, which significantly accelerate Nubik’s  growth and profitability and help fulfill the company’s vision to transform the Salesforce Partner experience

Director Of Business Development

Lead a very skilled specialist team of Solution Engineers, Technical & Enterprise Architects, & Principal Consultants who help our customers solve their most complicated and complex problems. 

Innovate & lead how emerging technology & functional demands of market/industry & demonstrate how it can enable new commercial solution practices & have operational influences.

Experienced senior leader responsible for initiating and closing sales opportunities, which significantly accelerate Nubik’s  growth and profitability and help fulfill the company’s vision to transform the Salesforce Partner experience

Commercial Enterprise Architect & Account Executive 

Act as the presales technical subject matter expert on the underlying capabilities of the Salesforce platform and how to solution within and outside to appease and plan a stable and quality approach to implementation. 

It is imperative that enterprises understand the impact that cloud technologies can have on their operational and business models; I formed the Business Solution Architect team to help NUBIK customers understand these impacts, and help plan the future state that was stable, understood and with a plan for quality deployment.

Business & Strategy Solution Architect

DAVIDsTEA

• Build a holistic view of the organization's strategy, processes, information, and information technology assets. 
• Responsibility of Enterprise Architecture.
• Create and maintain the Business Analysis methodology and ensure its adoption. 
• Create and maintain the IT PMO methodology and ensure its adoption.
• Identify and suggest system,technology and process improvement opportunities. 
• Act as the business technologist by solving strategic and operational problems in an integrated way and across multiple technology domains.
• Liaison between all areas of business and technology teams to accurately gather, analyze and document requests.
• Deliver unbiased business application requirements, draft functional and non-functional designs.
• Identify project implications at the system and company organization level.
• Provide schedule and budget estimates for new projects.
• Participate in reviewing and validating process maps.
• Oversee & strive for the quality of in-house and outsource development.
• Assist in developing, executing and tracking test plans and scenarios.
• Create user training and conduct training sessions for the end users.
• Provide support during project deployment and facilitate the transition to the maintenance team.
• Designing and implementing new technology proof-of-concepts.

Enterprise Solutions Architect

Rudsak, Inc.

• Plan  for implementation for new  category management & product management in new ERP system (Microsoft Dynamics AX) - CAPEX Contract consultant. 
• set global merchandise strategy for all categories to meet budget and business plan objectives
• Manage product lifecycle for all channels, ECOM, Wholesale,Retail, and Franchise.
• Develop promotional strategies for Web & in Store & collaborate with ECOM & Marketing teams for execution points. 
• Supply chain alignment and co-ordination of global product and assortment development processes to meet internal timelines and in-store delivery dates and ensure attainment of company revenues and profit objectives
• Establishes guidelines to ensure profitable product development and innovation consistent with Company brand, image, value, quality and presentation standards and customer demand
• Supervised and lead category teams, including interviewing and hiring staff, managing performance, directing training and professional development;
• Developed internal merchandise reporting for daily, weekly, post-mortem monthly reporting & analysis.
• Determine blueprint for promotion & markdowns alongside a commercial plan and merchandise calendar.

Director of Merchandise Planning (Consultant Contract)

Le Château

• Provide analysis & recommendations on E-Commerce growth trends, customer issues, and program performance vs program goals. Watching all KPIs
• Responsible for reporting process for operations related to online programs and online sales.
• Contribute to improvement of programs to increase our online sales while ensuring its aligned to industry trends and our overall brand strategy. 
• Align various departments, warehouse & stores to ensure collaboration, best-practices replication &  strategic execution in day to day.
• Monitor trends and elevate issues due to data variances.
• Create management dashboards to enable the monitoring of key business metrics.
• Help build and execute long term strategy to support Omni-channel fulfillment structure.
• Manage other marketplace channels with partners while investigating new opportunities.

E-Commerce Manager

• strategic planning, aligning the brand reposition plan for execution at store level in every aspect of what we do
• Created & ensure the connection of merchandise assortment buying/planning efforts to the operational & store execution. 
• aid in knowledge base  of POS structure and link points for data and actions
• Initiate, plan & manage customer service programs to excel the customer experience to the brand focus of quality & value
• Review sales & statistics with executives with qualitative & quantitative feedback on sales & initiatives. 
• Study customer behavior by means of statistics, surveys, and service first hand. 
• Manage a Ops team;  as well handle/oversee  internal communications for all stores & HQ; from day to day operational items to corporate directives. 
• Tasking, assisting, & managing marketing execution for in-store & online campaigns. from copy writing, to directional feedback based on store realities. 
• advancing & accelerating cross functional  flexibility of execution of corporate directives by means of technology & communication
• Promotional planning and analysis for sales drive &  product lifecycle.
• Create, facilitate, and report on employee performance incentive programs 
• IT systems business management analysis, report creation, operational  review for tech upgrades consideration.
• Ensure that customers are ALWAYS the focus in each opertational aspect we do or plan. 
• train, & assist store field teams in process & change management in regards to  brand, company, tools, and product awareness.

Senior Business Analyst - Sales & Operations

• Assigned to different areas in order to organize and lead the alignment of brand re-positioning & IT  strategy. 
• Department liaison between Design, Production & Buying to deliver strong directional product.
• manager of  the open to buy process; forecasting sales, markdowns and receipts to maximize  opportunity and minimize risk. 
• Conducted weekly business analysis, to ensure proper inventory level by consistently reviewing such indicators as WOS, Sell Thru and Trend
• Regularly reviewed seasonal matrix and evaluation by store type & suggested opportunities for expansion as well as reduction of non-performing programs.
• Developed and communicated with buying sku projections for the upcoming season.
• Pricing and Marketing - Provided department level information to assist in the planning of advertising and promotions. 
• Participated in store visits provided timely response to store visit notes as requested from executives. 
• Monitored actual to planned receipts at the department level. Assisted in department level stock ledger review. 
• Provided information to aid in the age of inventory/exit strategy
• Oracle BI planner team lead in communicating reporting layouts, adding & explaining new information fields, and providing QA results.

Merchandise Planner

Raymark

• Act as the retail business liaison between Raymark project team members and the client's product management, operational, financial and executive teams. 
• Continuously prioritize incoming market and customer requests to plan the product releases most valuable to the market
• Analyze and validate requirements for possible changes to either the client's business processes, polices, and/or Raymark software in order to meet the need. 
• Assisted on development of new functionality in the replenishment/allocation/buying. Providing use case scenarios to add to the diversity and edge the program has in the marketplace.
• Organized the first product webinar in conjunction with the marketing department to focus on new development. 
• Created documentation with business use case scenarios and the abilities to achieve them within the software. 
• Work with Microsoft to integrate Raymark functionality into the core of Microsoft ERP
• Became the Product lead/manager on reporting and financial links, & product management.
• Take part in the pre-sales process in order to validate business requirements
• Successfully train fellow employees and new clients to apply business processes within software on-site or remotely.
• Participate in the QA process to validate the functionality prior to release.
 Worked with the marketing department in the redesign of the company website.

Business Analyst

Puma

Spearheaded all IT  projects for retail alongside all teams ensuring successful ventures and outcomes to both business and brand. 
Ensured all store teams were executing marketing guidelines set-out by global; while working with global teams to make more relevant marketing for our marketplace. Providing them with crucial feedback after each campaign, as well as having say in INTL events in our marketplace
Visited Global creative centers and office's to provide crucial for  Marketing campaigns.
Worked with production companies to source domestic produced print and in-store marketing.

Retail Merchandising Manager

Worked with PUMA global teams to ensure global guidelines and strategies were executed in our marketplace constructed by a proper range architecture by integrating the various dimensions of product type, product segment, price point, gender, customer targets.
Responsible for the planning of all product categories and meeting budget requirements in each.. 
Responsible for successfully launching, PUMA Eyewear, PUMA TIME, and PUMA EVISU Denim to the Canadian Marketplace through our retail stores. Worked with all parties to execute the strategic brand product release. 
Worked with Country Product line managers, and Creative department to develop domestic styles to specifically meet the needs in our marketplace in quick time.
Overviewed the coordination of our distribution center to meet plans and programs, openings.
Trained and established 2 full time positions, Inventory Control and Merchandiser. advised & oversaw both areas of business. 
Visited retail stores on a consistent basis; KPI owner of key movement opportunities, and avenues of growth.
Calculated stock space and product placement based on square footage /location to +sales.
delivered quantitative and qualitative reasoning throughout the process.
Helped and assisted IT dept in development of retail business reports.

Retail Buyer

Opened Canada's First Puma Outlet.
Developed pricing strategy to suffice budgets, and product flow
Managed, &amp; developed individuals to obtain knowledge on daily store practices, and communication between stores and Head office
Worked with head office and Concept store to establish product flow guidelines 
Helped with the spring 2006 retail buy for concept. Establishing dates, &amp; collection stories.
Worked with product line managers to develop offline domestic production for Outlet.

Store Manger/ Price manger

Handled and dealt with major and independent accounts alongside reps in tracking of goods, bookings and sales.

Worked with creative department to develop designs for product, catalogs & sales presentations.

Worked with production department to choose and design body styles, pick fabrics, color's and managed; purchased production minimums.

Dealt with off shore production companies to develop and design new product. Bought approved designs against orders

Held Sales Presentation meeting's to National Sales rep team to unveil new product and terms for season

Managed & created reports to track total License division figures

Helped open PUMA Canada first concept store 

Manage sales for the store, and worked towards driving against budget

Store Manager / Jr. Product Line Manager

I’m an experienced IT Business Partner and Enterprise Architect with over a decade of expertise in aligning IT services to drive strategic outcomes across corporate functions like Finance, HR, and Marketing. With a solid technical foundation from my roles at Deloitte, Wingate Group, and other consultative positions, I specialize in translating complex business needs into strategic, scalable solutions that enhance efficiency, compliance, and sustainable growth.

In my career, I’ve consistently acted as a trusted advisor to C-level executives, building meaningful relationships and offering insights that guide key IT investments. Leveraging my mastery of the Sandler Sales Method, I bring a nuanced approach to relationship-building, helping clients connect technology investments to real business value and fostering strong, inclusive partnerships across corporate functions.

My strengths include:

Strategic Alignment: Ensuring that IT initiatives align with business objectives, enabling scalability, efficiency, and competitive advantage.

Relationship-Building: Developing trusted partnerships with senior leaders, fostering collaboration and a shared vision for success.

Business-Driven IT Solutions: Leading complex projects end-to-end, managing product lifecycles to ensure that IT services meet evolving business demands.

Outside of work, I’m a dedicated endurance athlete and a dad, always eager to take on new challenges and grow both personally and professionally. I’m also a strong advocate for mental health awareness and believe in the power of psychological insights to enhance all areas of life—both personally and professionally. I encourage open conversations and promote mental well-being as an essential component of balanced, successful living

Montreal winter, quiet streets, and time to think. In the middle of all the noise around AI, it’s easy to forget the people inside the systems we build. A few reflections on process intelligence, architecture, and keeping the human in the loop.

Jeff J Da Silva

Back home in Canada now, the air colder and the pace quieter, I’ve been thinking about how different things felt a few weeks ago in San Francisco. Dre

Seeing the System and the Human Within It

Partner Manager | Enterprise Architecture | Digital Strategist | Enterprise Management Systems | Six Sigma |

As the industry leans into the agentic era, I keep coming back to one idea:
intelligence only creates value when it can move in harmony.

Here’s a piece I wrote on the architecture, the orchestration, and the quiet work that makes it possible.

#AgenticAI #EnterpriseArchitecture #DigitalEcosystems #TechLeadership #reinvent2025 #agentic

As AWS re:Invent approaches, the industry is circling around one expected theme: a major push into agentic systems — AI that reasons, acts, coordinate

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