Jeff Veldhuizen's Linkedin Analytics

As an accomplished commercial executive who has made significant contributions to the growth and success of several of the world's most iconic brands, I am committed to crafting effective commercial strategies that leverage the strategic power of marketing to build lasting brands and drive growth. My experience at Nike highlighted the impact of marketing on brand longevity, while Best Buy taught me to balance immediate sales with long-term branding. At Zwift, I learned the crucial role of community building to drive growth. With expertise developed across various company stages - from startups to public companies, I excel in category-creating opportunities. My focus is on leading dynamic teams to discover new market opportunities and deliver significant business results. Expertise includes: Commercial and marketing strategy, global organizational development, market segmentation, brand and product marketing, pricing, content and lifecycle marketing, consumer insights, e-commerce, programmatic marketing, demand generation, and executive leadership in Omnichannel DTC, and digitally native brands. Outside of the boardroom, my passion lies outdoors. Once a competitive snowboarder, I can be found in the mountains, on my bike, or in the ocean. Expertise: ‣Omnichannel Retail ‣Global Marketing ‣Go-to-market ‣Community Building ‣CPG ‣Consumer Electronics ‣Sporting Goods ‣Apparel & Footwear ‣Category Creation ‣Business Model Innovation