McIntire Kingstone

As a Marketing Associate, I oversee and implement the marketing strategies for the company. This includes:
● Creating and sending a monthly newsletter to stakeholders and customers.
● Assisting with the company's customer relationship management and outreach efforts.
● Designing, executing and tracking the success of email campaigns through Mail Chimp.
● Organizing and executing physical mailer campaigns.
● Managing the company's blog content.
● Overseeing and creating social media posts.
● Utilizing Copy.AI to generate content.
● Monitoring and analyzing marketing data and goals on a weekly, monthly, quarterly and annual basis to ensure that marketing plans are on track and making a positive impact.

Marketing Associate

Sia Admissions Consulting, LLC

Marketing Assistant

Sun Life of Canada Philippines, Inc.

● I assist the Unit Manager for the recruitment of new financial advisors to join the team. On the side, I am also part of the Sales Team Unit based in Makati playing in the Mindanao territory.

Financial Advisor

Leslie Corporation - Food Service Division

● Led the Visayas and Mindanao Brand and Marketing Operations Group in planning, creating and communicating brand campaigns that achieved 5% annual growth to the network of 260 Minute Burger stores in the region from 2020-2021 despite the pandemic.
● Pioneered the digital transformation of the brand from a traditional in-store and trade advertising (offline) to digital marketing (e.i. influencer partnerships, third party aggregator enrollments, Facebook ads and digital content creation) that grew the engagement of the brand's digital audience from 60% - 80% in 2021 and spur sales contribution to overall sales of at least 15% per month.
● Spearheaded the creation of the first-ever online ordering platform of the brand - www.mbgo.ph from design, staging and rollout.

Assistant Brand Manager

● Strategized marketing initiatives for the VISMIN group such as “Tanan Burgers Buy1Take1” that grew the region’s contribution by 17% from 2018-2019.
● Helped with the Product Category group in the launching of new products and amplified its value proposition that resonates to VISMIN target consumers.

Brand Officer

● Executed local store marketing campaigns and store marketing efforts as support to the sales operations group in the Mindanao region with at least 60% contribution to the systemwide sales.
● Plugged-in different key marketing activities such as bundle promotions, discounting strategies and trade marketing that attained 13% growth in 2016.

Brand Specialist

United Sugarcane Planters of Davao Cooperative

● Led the marketing group of 7 members in promoting cooperative services to increase the cooperative’s profitability, membership, loan availments and insurances.
● Devised a promotion that acquired 1,500 members in June 2015.
● Spearheaded the culmination of the cooperative’s laboratory program for the youth that increased youth membership and engagement in 2015.
● Organized a series of assemblies for the members in 2014 that involved 25,000 members in 7 different locations of Davao Region.

Marketing Officer

Marketing Professional | Digital Marketing Specialist | Brand Management Expert

I am a dedicated marketing professional with over ten years of experience in strategic marketing, digital campaigns, and brand management. I am very passionate in creating and managing email campaigns, social media content, and blog posts, as well as analyzing marketing data to ensure our efforts are impactful and aligned with business goals. I leverage tools like Mail Chimp and Copy.AI to enhance our outreach and engagement with stakeholders and customers.

Connect with me to explore marketing strategies that drive growth and engagement. Let’s innovate together!

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