Firestarter Labs

We are an agency that infuses AI into products and services that we take to help entrepreneurs accelerate their success for Small and Medium sized business.

Co-Founder

Firestarter.ai

Marketing is the essence of business growth. But most people who start a small business are not marketing experts. Whether that business is a salon, a furniture making business or legal services, the owner is likely expert in their craft, not marketing. 
And thus…their business struggles to grow
Imagine a world where the small business owner taps the computer to do the heavy lifting of marketing while they focus on practicing their passion. 
Enter, Firestarter Marketing ai. We are marketing experts with over 100 years of collective experience in helping businesses grow through great marketing. We packed our experience into the AI model, freeing the business owner to service their customers.

Chief Product Officer

Relaunched the business with a new marketing program and established product management processes.
- Established product management processes within 2 months of starting
- New brand and website launched within 45 days
- Established new lead generation process
- Established partnership program

Here, I successfully perform in a pivotal C-Suite executive leadership position driving the health and growth of the marketing operations, expanding the organizational presence, and accelerating growth within the cutting-edge SaaS software enterprise. Additionally, I lead global marketing and sales teams, create and execute exceptional strategies, and elevate organizational awareness.

- Established a Product Led Growth program in this business to service two different software products. 
- Launched an AI bot to answer questions around ISO27001 programs
- Spearhead driving and accelerating rapid impact improving revenue run rate, tripling subscriptions, and transforming the marketing mix producing stellar results within five months.

- Leverages business intelligence and deep expertise to launch an innovative partner program, establish and execute strong marketing campaigns, obtain 100 partners within four months, and contribute 25% of the total revenue.

 - Drives effective communication throughout the $2.5M in revenue start-up company, directs the day-to-day activities of the marketing organization, and builds trustworthy relationships with cross-functional business units aligning efforts to maximize revenue generation.

Chief Marketing Officer - Advisera, Inc. 

Here, I functioned as the co-founder and C-Suite executive leader transforming an investor concept into reality through strategic planning, procuring funding and resources, and delivering a solid dedication to excellence. Additionally, I deployed a social media and networking start-up platform from the ground up for the revolutionary Cannabis industry.

-Driving force creating and launching a full social media application in less than six months, implementing a robust go-to-market strategy, and spearheading offshore teams.

-Surpassed targets by securing more than twelve partnerships to champion the profound penetration and launch into the industry.

Chief Product & Marketing Officer/Co-Founder - Leafwire

- Grew company revenue 45% to $16M by implementing millisecond marketing messaging and brand positioning
- Built $5+BN in top-line value by integrating clients’ data-driven marketing strategies to their systems
- Set new messaging and pricing, effectively rebranding and repositioning the company to market prominence 
- Accelerated time-to-market with a new product launch process, high-impact roadmap, and intense sales training

Chief Strategy Officer - Alterian

- Led and mentored three direct reports with responsibility for a 12-person team and managed a $1M budget 
- Established a strategic product management methodology and process with a market-driven roadmap
- Overhauled strategy, improving marketplace positioning through strengthened value proposition and online presence 
- Integrated new technology driving increased productivity by over 75%
- Re-engineered the GTM process and sales operations achieving a 50% surge in revenue

Chief Product and Marketing Officer - Trueffect

Validity Inc.

For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Senior Vice President of Marketing

Vericast

Here, I served as a strategic senior executive spearheading a key transformation of an underperforming business into a flourishing organization through the development and execution of a rejuvenated vision, key performance metrics, and value creation for each customer.

- led a 250% increase in Sales Qualified Leads while dropping Cost Per Lead by 60% in one year
- Re-launched and re-branded website in line with changing needs of the business
- migrated to a data driven process for marketing optimization
- automated the marketing process with several triggered campaigns and lead flows into sales
- Improved Marketing Influenced Opportunities by 200% in less than 1 year. 
- rebranded and launched over 200 pieces of content
- produced over 50 pieces of new thought leadership
- launched social media presence and doubled followers (+15,000) in less than 6 months
- In the end, Marketing influenced over 60% of the closed opportunities and established a consistent 40% lead to opportunity ratio.

Senior Vice President, Marketing

Experian Marketing Services

- Transformed core business from negative EBITA to double-digit growth and a 25% profit margin 
- Implemented new technology increasing productivity over 75% 
- Launched seven products in one-year and coordinated the development of 40+ new product lines
- Created the M&A strategy in less than nine-months and successfully restored the core product line to market leadership  
- Established a disciplined product management process and expanded it globally 
- Led purchase and sales of assets to help form the future strategy of this business (Now Cheetah Digital)

Senior Vice President of Global Product Strategy

Entiera

- Managed product launch, sales, and management of SaaS of marketing automation application 
- Reworked solution and led team that re-wrote 100% of the code focusing on quality, growing sales from $5K to $4.5M
- Instrumental contributor in the sale of the company to FICO for 4x revenue 
- Designed brand and website

Chief Marketing Officer | SVP of Development (sold to FICO)

Responsys, Inc

- Transformed business from a $14M email service provider to a $65M cross-channel campaign management solution
- Boosted sales 400% by reworking strategies, pricing, products, services, processes, procedures, and training 
- Coordinated successful launch of four new products, establishing market leadership in two years

Director of Product Marketing

Google

- Led the successful launch of four new products, increasing market share from 2% to 10%+ driving 300% growth
- Grew pipeline 5x in 10-weeks through sales process improvement 
- Served as an SME. Produce several white papers and spoke at numerous industry events and webinars

Progressively Promoted

MatchLogic

Authority for all aspects of the product lifecycle, from strategic planning to marketing and branding to developing partner channels and administering contracts. Structured, marketed, and managed the ASP offering of a $3M CRM suite, focusing on digital marketing solutions for customer acquisition, loyalty, and retention. Assisted with multiple departments to establish profitable pricing structure, sales plans and processes, and service agreements. Personally managed the critical technology partnership with NCR.

Senior Product Manager

ROI Direct

High-profile position with a start-up e-commerce and email marketing company. Charged with conceptualizing, developing, and implementing all types of campaigns, with authority for target market definition, product specification document design, product mix planning, pricing strategy implementation, sales model development and documentation, and business process design. Bridged clients and internal teams to determine and execute the best path to drive product growth.

Senior Business Analyst

With over two decades of expertise in marketing and product management, I am a seasoned leader in driving go-to-market strategies and fostering growth. I've played a pivotal role in guiding multiple companies to successful exits, with notable stints at companies like Customer Insight Company (Experian Marketing Services), DoubleClick (Google Ads), Responsys (Oracle Marketing Suite), and Entiera (FICO Marketing Suite).

Since 2020, I've served as a fractional Product and Marketing leader, specializing in helping companies of all sizes discover product-market fit and creating high-growth environments. My approach combines AI Driven techniques with a strategic framework to foster innovative thinking to accelerate business transformation and advance organizational missions and goals. I excel in building formidable teams and aligning them with a compelling vision to drive execution.

I thrive in international settings and have a proven track record of leading diverse teams to remarkable success.

Taplio

Jeff Hassemer's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jeff Hassemer's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Jeff Hassemer's Linkedin Analytics