Parachute

Digital marketing and content agency working with bold DTC, Fintech, and Crypto brands.

🌐 parachute.xyz

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Community for marketing professionals who are passionate about onchain applications, AI, and emerging technologies.

Our members are experienced marketers, technologists, entrepreneurs, and creatives. Members come from Fortune 1,000 brands, advertising agencies, blockchains, protocols, and startups. 

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Founder

The Richards Group

Responsible for creating new products, services, and lines of business within emerging media and tech. 

Client work: Dr Pepper, Snapple, 7UP, Chick-fil-A, JEEP, Dodge, The Home Depot, Shiner Beer, GameStop, The Salvation Army.

Managed over $500 million in paid media, with a focus on paid social, CTV, display, and search.

Managing Group Head | Business and Product Innovation

Founded The Richards Group Social Media Advertising practice. I work at the intersection of digital strategy, social media strategy, paid media, and PR.

In addition to directing paid social media for The Richards Group, I plan all media for The Salvation Army and Rice Select. 

Clients at The Richards Group that have utilized social media advertising strategy, planning, or buying:
*Chick-fil-a
*Ulta Beauty
*AAA
*The Salvation Army
*Sub-Zero and Wolf
*Boudreaux's Butt Paste
*Summers Eve
*Reunion Tower
*MetroPCS
*Central Market
*Go RVing
*Earth Day Texas
*Grocery Outlet
*LBJ
*Parkland Foundation
*SilverCar
*Zephry Gin
*RiceSelect

Group Director, Social Media Advertising

Clients: The Salvation Army, RiceSelect, Hoovers, Farm Bureau Financial Services, and all accounts active in social.

Integrated media supervisor specializing in social and digital media.

In addition to leading digital and traditional initiatives for my client roster, I serve as the agency lead and media group consultant for social media strategy and planning, analytics and reporting, and digital tracking technologies. This manifests itself in the form of direct consultation, internal training sessions, both workshops and presentations, as well as documentation for strategy and planning research.

Social and Digital Media Supervisor | Strategy and Planning

Skydive Dallas

Direct social media strategy and integration across all consumer touch points for one of the largest skydiving facilities in the United States.

Social Media Manager

University of North Texas

Currently teaching Advertising Media Strategy; an upper division class in the Mayborn School of Journalism that covers integrated offline and online media strategy.

Adjunct Professor

Click Here

Clients: LPL Financial, Fruit of the Loom, Russell Athletic, Hoovers, and Farm Bureau Financial Services.

• Worked closely with our traditional media team to develop an integrated award winning Summer Olympics campaign for Fruit of the Loom
• Manage and provide guidance to assistant media planners
• Developed several training sessions and workshops to provide education on advanced digital media technology

Digital Media Supervisor

Clients: Fruit of the Loom, Russell Athletic, Hoovers, and Farm Bureau Financial Services.

• Develop digital media strategy
• Present media recommendations and reporting to clients
• Provide industry and competitive analysis
• Manage day-to-day client needs

Digital Media Planner

Clients: Hoovers, Centex Homes, and Farm Bureau Financial Services.

• Manage the RFP process
• Create and maintain media plans
• Contract and negotiate IOs
• Provide weekly reports optimization recommendations

"Go-to" person within the agency for solving any tagging implementation or tracking issue, and hacking new tagging solutions.

Assistant Digital Media Planner

Fully managed the execution of digital media campaigns.

Digital Campaign Manager

Responsible for implementing and tracking digital media campaigns for a roster of more than 20 accounts. Developed extensive knowledge of online ad serving through tools such as DFA, MediaMind, and Atlas.

Digital Trafficker

☎️ Book a call to discuss digital marketing and advertising services (new client inquires): calendly.com/jeffkauffmanjr

Jeff ran his first digital marketing campaign the day Facebook launched its advertising platform in 2007. Since then, he has stayed at the forefront of the marketing and advertising industry. 

He’s worked with iconic brands such as Chick-fil-A and Dr Pepper, while also consulting bleeding edge startups such as Alto CryptoIRA, Gaia AI, Aleo Blockchain, and 9dcc.xyz. 

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