Jeff Lowe's Linkedin Analytics

Established leader with experience building innovative and successful marketing & sales strategies along with highly engaged teams & cultures. As a member of SMART’s Executive Team, leads multiple departments and strategies for the organization. Accountable for the Unified Commercial Engine globally, combining all marketing, sales and customer adoption resources into one single, connected team. Spends time traveling the world meeting with inspiring leaders and SMART's business partners to shape educational outcomes through technology in the classroom. Through SMART's vision of “Inspiring Greatness”, works at all levels from students to teachers to Ministers of Education. A frequent speaker on the subjects of marketing-business alignment and corporate culture & employee engagement. Details on background and skillset: • A recognized authority on strategic marketing, corporate culture & employee engagement through numerous awards, frequent speaking engagements and published articles • Unique blend of client-side and agency-side consulting experience • Collaborative leader who utilizes fair process and practices open, honest communication • Extensive skills and experience in all facets of global marketing and branding, specializing in the alignment of marketing, sales and corporate strategies. An advocate for integrated marketing, balancing traditional events and collateral with online/digital, social and search marketing • Leads projects in the areas of brand/marketing strategy development, culture, employee engagement, marketing measurement, marketing/sales automation, digital marketing, advertising, sponsorships, sales support, executive events, analyst relations and public relations • Brings a proven track record along with advanced tools and methodologies for developing and executing global, integrated marketing plans that are highly measurable and recognized as best practices in the industry • Proficient at building relationships with agencies, analysts and marketing vendors • Over 25 years direct management experience, leading teams up to 125 professionals on a global scale • Board member at Youth Central, Alberta’s largest Youth Leadership organization as well as at the Calgary Marketing Association