Giift

- Initiated and managed the go-to-market strategy for new features released specifically for the US market resulting in a 3% increase in net new revenue.
- Performed a complete revamp of product positioning and messaging to focus on the enterprise segment.
- Enabled sales teams in 4 regions with tailored messaging and achieved a 23% improvement in lead quality.
- Drove alignment between marketing, product and sales teams that resulted in a 20% faster sales cycle.
- Launched a signal based selling using Keyplay, Clay and Demandbase and increased the targeting efficiency by 83%.
- Managed product demos and trained sales teams on product capabilities; reducing dependency by 77%.
- Built battlecards, comparison docs, one-pagers, decks and other marketing and product collaterals for sales, partnerships and outbound teams.
- Developed detailed profiles of key competitors which consists of their content, lead-gen, demand-gen and product strategy leading to a 7% win rate against competitors.
- Developed competitive educational tools such as talking points, scripting, and schedules training that will enhance employee knowledge of competitor offerings.
- Executed a comprehensive intent based ABM strategy through Adwords, LinkedIn ads and Smartleads leading to 8% increase in the pipeline value on target accounts.
- Created landing pages for Adwords and increased the conversion rate from 2.3% to 7.9% over a 60 days period of time.

Assistant Manager - product marketing

Mitsogo

- Owner of the social channels in the GTM for new feature launches.
- Implemented industry vertical content across social channels. 
- Generated on average 10+ MQLs from LinkedIn and Reddit.

Social Media Specialist

Accubits Technologies Inc

- Written 100+ long form content like case studies, e-books, blogs, sales decks and short form content like emails, microsites etc. 
- Helped product teams with content marketing for their GTM plans for newly launched Gen-AI product - Shan-AI. 
- Created 20+ landing pages about various open-source LLMs.
- Conducted market research to identify use cases, target audience and built product comparison docs for a VR development platform.
- Collaborated with the outbound sales team and the ABM team to help in providing email content targeting enterprise businesses.
- Built and launched a nurture campaign email system on Hubspot for contacts that were on the “recycle” stage.

Junior Content Marketing Manager

Content Manager | Product Marketer | Founder | Podcast Consultant

It all started in 2018 when I won my first-ever trophy by competing in a paper presentation competition against an MBA Grad student. From that moment in my peer circle, I became the go-to-marketing guy (GTM pun intended). 

After that, my life went on like this - Podcast < Podcast Consultant < SMMA Founder < 1st Corporate Job (Service Industry - 2 years) < 2nd Corporate Job (SaaS - present). 

Please don't ask me for a 5-year plan the only code of conduct I live by is "An Optimistic Owner Who Acts with Velocity, Keeping it Real and Human."

A few things I am the best at: (Adding the typical marketer term "It depends") 

Content Strategy  Writing 
Product Marketing 
Branding   
Social Media
Product Management 
Experimental Marketing

Taplio

Jeffrey Boopathy's Linkedin Analytics

Jeffrey Boopathy

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