Boundary Analytics

Boundary is a B2B marketing analytics platform that measures which activities impact pipeline. Using a combination of correlation modeling and time lag analysis, Boundary allows B2B marketers to go beyond the limits of attribution to not only see where demand is created – but when.

CEO and Co-Founder

Sirkin Research 

Demand research for B2B companies. Power your content strategy with original insights delivered straight from your ideal customers.

Learn more at www.sirkinresearch.com.

Founder

Proof Analytics

Senior Advisor

At RDC, we believe all events need to be a reflection of the communities they serve. Our consumer centric strategies are rooted in data insights, innovative design and sustainable business practices - the stepping stones toward a long and solid future.

We are a team of futurists with deep subject-matter prowess across a breadth of functions designing our client’s growth strategies from a multitude of lenses because we know looking at the same thing from different perspectives has the power to change its meaning - and stages across the world.

Change the Stage

The Change the Stage Initiative is a global community dedicated to helping the events industry achieve positive progress with an emphasis on inclusivity and sustainability.

We’re working with industry leaders who are publicly committed to scalable change by developing accessible research, tools and content needed to enact change. Because, we believe who you put on stages. the vendors you partner with, and how you design your events is not only good for the world - it’s also good for business.

Advisor

Arras

Arras takes a modern approach to data that combines a cutting-edge cloud analytics platform with on-demand access to our team of analytics and data management experts.

If you are like most organizations, you have mountains of disconnected data living in multiple systems across your landscape. Our technology connects to all of the systems in your tech stack to give you a single view of your business. We analyze your data to uncover actionable insights that help increase revenue, maximize ROI, and optimize the processes that drive your organization.

We take pride in being the enabling force that allows our customers to grow in ways they never could on their own. Come see how we can help you turn your data into intelligence!

Principal

FamilyWize Community Service Partnership

• Drove 100% annual revenue increase and helped position company for successful exit
• Developed pharmaceutical pricing strategy, leading to increase in Customer Lifetime Value and 82% New Customer growth
• Built new Analytics practice, identifying the right people, processes, and technology
• Created omni-channel Marketing ROI model, reducing Customer Acquisition Cost by 64% through optimized spend mix
• Directed Web Optimization team, leading to 3x increase in Conversion Rate
• Built revenue forecasting model, allowing for more strategic allocation of budget and resources
• Supported reporting for Electronic Medical Record (EMR) integration with large health systems
• Designed measurement strategy for offline tactics to help optimize Sales Channel effectiveness
• Led Market Research initiative, including Market Sizing, Competitive Intelligence, Customer Survey, and Segmentation study

Vice President, Strategy and Analytics

BMC Software

• Built and managed global teams for Business Intelligence, Data Science, and Digital Optimization functions
• Led cross-functional Analytics Center of Excellence to analyze company-wide operations along with Sales Analytics and Finance
• Drove $100M+ of incremental revenue by recommendation of Cross-Sell and Upsell tactics
• Collaborated with senior leadership to define B2B Marketing ROI and measure contribution to Sales Pipeline and Revenue
• Created cross-channel Algorithmic Marketing Attribution Model to optimize Marketing Mix
• Built algorithm for behavioral lead scoring engine, leading to 25% increase in Conversion Rate
• Developed Account-Based Marketing strategy leveraging logistic regression model to determine optimal targets by product
• Partnered with Product teams to identify KPIs and measure launches across seven product lines
• Provided insights to drive optimized content and User Experience across digital properties
• Selected to attend the Corporate Recognition Event, honoring the highest-performing 1% of BMC employees worldwide

Head of Marketing Analytics

• Produced end-to-end reporting to track effectiveness and help optimize Marketing campaigns
• Performed Lead Funnel Optimization and recommended strategies to senior leadership
• Developed Customer Segmentation in SAS to automate targeted Email Marketing nurture streams
• Standardized tracking requirements across digital properties for Adobe Analytics solution
• Supported implementation of Eloqua Marketing Automation
• Executed SQL queries daily against large-scale databases to pull, clean, and manipulate data

Lead Database Marketing Analyst

Merck

• Performed analysis of brand and customer performance and presented insights to leadership
• Analyzed IMS longitudinal data in SQL and SAS to track patient behavior over time

Marketing Analyst

Accenture

Client: EMC, Westborough, MA
Business Analyst
April 2008 - May 2009
• Partnered with Sales, Marketing, and Finance client groups to implement performance management solution with OBIEE
• Gathered requirements and wrote Functional Design documents for multiple business areas
• Served as QA Leader and managed day-to-day activities of offshore test team in Mumbai, India

Client: AstraZeneca, Wilmington, DE
Marketing Analyst
October 2007 - March 2008
• Developed linear regression model in SAS to predict market share, allowing the client to negotiate favorable contracts with health care providers
• Determined doctors’ ability to prescribe based on managed care influence and comparative status to competitors

Business Intelligence Consultant

Solving the 2 biggest challenges facing B2B marketers: effectively measuring the impact of marketing through Boundary Analytics and knowing what matters most to their ideal buyer through Sirkin Research.

I've worked with some of the fastest-growing B2B technology and financial brands in the world. Here are a few of my favorite highlights and results through analysis and research:

+ Doubled ARR for NewsCred in less than two years, including driving $750K in pipeline from a single webinar, followed by a 9-figure acquisition
+ Launched Welcome Software and fueled its rapid growth from 0-8 figures of ARR, leading to a 9-figure acquisition
+ Helped Trustpilot to become one of the most visited websites in the world and quantified the value of their brand assets
+ Increased FamilyWize new customer growth by 82% and reduced CAC by 64%, leading to a 9-figure acquisition

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