betPawa

Owning the creation, launch, and reporting of all paid user acquisition campaigns across several African markets (Benin, Cameroon, DRC, Ghana, Sierra Leone, Nigeria, Malawi, Zambia, Rwanda, Kenya, Tanzania, Uganda).
Managing the digital marketing calendar.
Reporting on ad campaigns’ performance and making recommendations on how to better use paid ads to reach team goals.
Managing budgets for all digital acquisition activities, ensuring efficient allocation of resources.
Building and maintaining strong relationships with key partners.
Executing new collaborations among technologies and platforms.
Owning the company's tracking setup and collaborating with tech teams.

Digital Marketing Specialist

Studio Moderna

Planning, setting up, and optimizing ppc campaigns (Google Ads, Facebook ads) for several e-commerce stores across the Baltic markets (Estonia, Latvia, Lithuania). 
Analyzing the performance of ppc campaigns.
Creating and localizing banners for digital campaigns. Briefing the creative team.
Onboarding new PPC specialists.

Senior PPC Specialist for Baltics

Planning, setting up, and optimizing ppc campaigns (Google Ads, Facebook ads) for several e-commerce stores in Estonia.
Analyzing the performance of ppc campaigns.
Creating and localizing banners for digital campaigns.

Digital Advertising Specialist

Planning, setting up, analyzing & optimizing Facebook campaigns.
Creating content & managing Facebook pages of well-known brands.
Managing e-commerce websites, adding/removing products & content.

Content & Social Media Specialist

Experienced performance marketer with a Bachelor's Degree in Marketing from Tallinn University of Technology, and over 9 years of proven expertise in driving impactful campaigns. Proficient in leveraging Google Ads, Facebook Ads, and programmatic advertising. Skilled in GTM and Google Analytics/GA4 to gain valuable insights. I possess a strong background in e-commerce with more than 7 years of experience, and 2 years in sports betting. I am passionate about driving growth and achieving success through data-driven strategies.

Taplio

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Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Jekaterina Legosteva's Linkedin Analytics

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