Jen Bayford's Linkedin Analytics

I'm a great marketer. I should be. It's all I've ever done professionally. Since graduating (with a marketing degree) in 2004, I've been lucky to have learned from great people, been given fantastic opportunities and gained loads of in-house experience marketing brands like The Body Shop, Issey Miyake and Goodwood. In 2020, my boss Chris put me on furlough. I was marketing the motorsport events at Goodwood, which didn't need much marketing during the pandemic! But he also asked me to consult for the charity he is on the board of trustees for, Dementia Support. They needed their marketing strategy developed to adapt to the pandemic situation. So, I did my first marketing consultancy work pro-bono for the charity and loved it. I was so excited to be able to apply what I'd learned from planning the marketing of bigger brands, to help grow a smaller organisation. This is when we had our ah-ha moment, and Chris (then boss) became my business partner as our marketing agency, Growth Animals, was born. Growth Animals was built on the determination that our business would be a force for good, and our vision that all marketing should help grow your brand’s bottom line AND positive impact. We combine this belief with our decades of marketing experience in-house at leading brands. Having spent our careers client-side, we understand the commercial pressures faced and how this can lead to less ethical marketing practices. So as strategy experts, we help our clients choose what to do and what not to do, to ensure growth is achieved that positively impacts upon profit, people and the planet. Now a fully certified B Corp marketing agency, Growth Animals are well on our journey as champions of ethical and sustainable marketing, designed for people, the planet and profit. And we couldn't be more proud.