Too Good To Go

Director of Analytics

Capture One

Leading a team of analysts and data engineers serving the company with Power BI dashboards, self-serve analytics, revenue forecasting, campaign data, and strategic insights. 

The team owns the Data Warehouse and spans across reporting in finance, marketing, sales and product. 

In early 2024, following a restructure, the team formerly known as “Data & Insights” is now known as “Business Performance,” and reporting directly to the CEO.

Director of Data & Insights

As of Dec 2022, we merged the Business Intelligence team with the Insights team to form the Data & Insights Team. I am now leading a team of 7 (4 Insights Analysts and 3 Data Engineers) within our Customer Growth Organization. 

Analytics is at the heart of Capture One’s success, and we are focused on providing actionable & timely insights to drive smarter data-driven decisions across the business

Senior Manager, Insights

LinkedIn

- I led a team of 5 Insights Analysts who partner with our EMEAL Regional Enterprise, Mid-market and SMB Sales & Marketing teams to deliver strategic insights that help solve some of our customers' most challenging business problems
- The Insights team leverages LinkedIn's unique data set to help companies explore, plan and execute on every aspect of their talent strategy
- Other responsibilities include customer & CXO speaking engagements, sales enablement, hiring & building diverse teams, leading through change and team reorganisation, and leading coaching circles across all EMEAL teams (30+ analysts)
- Project Highlight: Leading our global project to raise the bar for custom client support using JIRA & Salesforce data, and capacity planning to create a tiered support system; also drove the communications & rollout to internal and external stakeholders

Insights Manager - Head of Regional EMEAL Insights

- In mid-2016, began leading a team of 3 analysts who support our sales teams in the UK, DACH, France and the Nordics; extensive experience in interviewing, hiring, building and developing teams
- (2018) Supported LinkedIn Talent Insights product launch internally and externally. Internally: developed training content, led data module for sales training; Externally: developed content for marketing, client events, conferences (Talent connect) and Sales Leader keynote speeches. Also presented at client events.  

- (2015/2016) Supporting Talent Solutions Enterprise Relationship Managers, Sales Leaders, and Marketing across Europe - I provide custom research and data analytics to help our biggest clients make data-driven branding and talent acquisition decisions
- (2015/2016) Industry Reports Project: built SQL code, mock-ups, collected and implemented feedback from real customers at Talent Connect (client conference), and rolled out 4,400+ industry reports: these reports are used by clients to stay up-to-date on industry trends.  We had 7K+ report views in the first month after release

- (Mar 2017 - 2018) Maternity Leave

Global Sales Kickoff Awards
2015 Club for Cross-functional Heroes
2015 Intelligent Risk Taker Award

Senior Insights Analyst - Team Lead

- Supported Talent Solutions Regional Account Managers and Enterprise Relationship Managers across Europe, the Middle East, and North Africa - over 100+ sales reps supported
- Created two-pagers for various high demand talent pools, averaging over 1500+ views each to date on Slideshare
- Partner with Marketing and PR to provide data and analysis used to form compelling narratives and infographics
- Presented Middle East & North Africa migration analysis via Webcast to over 40 attendees; also prepared and presented EMEA 2014 Talent Trends survey results and recommendations via Webcast to over 135 attendees

Global Sales Kickoff Awards
2014 "If there's no wind, row" Award

Insights Analyst

- Supporting EMEA Marketing Solutions Ad Effectiveness/Brand Impact, Group Impact and Company Follower research studies
- Fielded a study to LinkedIn SMB clients where we analyzed SalesForce closed won and disengaged deals and what our current clients and potential clients are seeking 
- Put together a Tableau dashboard for students across EMEA based off a self-designed and fielded survey asking students and professionals 3 simple questions: What are you looking for in a Job? What are you using LinkedIn for? Are you willing to relocate?

Marketing Research Associate - EMEA

- Sample and query appropriate targets with both Aqua Data Studio (teradata) and Oracle SQL Developer (on LinkedIn Data Warehouse) to check feasibility for various external and internal research studies
- Sample, field and prepare (Ad Effectiveness/Brand Impact) Ad Impression research survey mailings sent globally; process involves setting aside control groups, querying exposed groups, and preparing localized incentive links based on survey needs
- Perform Stratified Sampling and quota management for monthly global LinkedIn NPS (Net Promoter Score) surveys; 3000+ completes 
- Manage process of localization, translation and QA-ing for survey projects in various languages

Marketing Research Associate

Brocade

- Supported data center product managers with market research and querying of actuals, forecasts, and sales funnel SFDC data
- Created and ran queries using SAP BusinessObjects (Desktop Intelligence) and manipulated data using Excel pivot tables and other tools
- Presented semiannual macroeconomic and industry outlook formed from both qualitative and quantitative research to entire department including the VP of data center and enterprise networking
- Modeled and analyzed product sales throughout its life-cycle and researched both trends and historic effects of complementary industries in Fibre Channel SAN

Marketing Research and Intelligence Analyst

Amanda's

Marketing Intern

Wintec Industries

Marketing and Communications Intern

I'm originally from Cupertino, California and moved across the pond to Dublin, Ireland in 2012. In Feb 2021, we relocated our family to Denmark and I am excited for our latest adventure.

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