Jenerosity Marketing LLC

Helping Clients develop compelling, strategic and cutting-edge licensing, promotions and entertainment marketing programs, incorporating digital tools and tactics to ensure maximum consumer engagement and interaction.

Current and previous Clients include:
- Crayola
- ADK Emotions NYC (BEYBLADE BURST)
- Peanuts Worldwide
- Penguin Random House
- Kidtagious Entertainment (Mofy)
- Merlin Entertainments (LEGOLAND, Madame Tussauds, SEALIFE Aquariums)
- Spiffy Pictures (Nature Cat)
- One Animation (Oddbods)
- Zag America (Miraculous, Tales of Ladybug and Cat Noir)
- CBS Films (Middle School: The Worst Years of My Life)
- Talking Tom
- Whole30
- Bored of Directors
- Almond Breeze
- AGA (previously Sizzle Promotions) (Ovation Brands - Hometown Buffet, Old Country Buffet)
- 4Licensing Corporation (Rocket Monkeys, Artlist Collection: The Dog and Friends, AKC)
- Watermark Worldwide (Litton Entertainment, Patrick Lindsay Racing/Horton Autosport)
- Out of the Blue (Amazon Studios)(now part of 9 Story Entertainment)
- Omelet
- Pixie Stuff Publishing
- Shout! Factory
- StickerYou
- L.A. Office
- MAJic Creative

Principal

SheEO™ 

SheEO is a global initiative designed to radically transform the way we finance, support, and celebrate female entrepreneurs who are creating new mindsets, new models and new solutions that are benefiting humanity. Five hundred radically generous women (called Activators) contribute $1100 in an act of #RadicalGenerosity to create a pool of capital of $500,000 that is loaned out to five women-led Ventures in their region, paid back into the fund over five years and then loaned out again, in perpetuity. Our goal is to have 1 million women globally supporting 10,000 female entrepreneurs with a $1 billion perpetual loan fund. Are you IN?

Activator

SocialVibe

Identified and developed partnerships that benefitted from SocialVibe's superior brand marketing platform.

SocialVibe is an online social engagement tool that allows the world’s top brands to interact directly with customers creating stronger brand advocacy and positive brand perception.  Founded in 2007, SocialVibe is based in Los Angeles, CA with offices in New York, Chicago and London.

Director, Business Development

Promotional Partners Worldwide

Drove sales and Client acquisition for custom-manufacturer that  designs and develops unique and innovative premiums.  Clients included Jack in the Box, Universal Theme Parks, Hasbro, Nickelodeon, Warner Bros., Paramount Home Entertainment, Zellers and many others.

Sr. Director, New Business Development

Kramer Consulting

• Conducted industry overview for Westcott Marketing, delivering full report on all upcoming, viable entertainment properties for 2006 to 2009.
• Facilitated licensing agency relationship between 360ep and Showtime, resulting in Agency of Record assignment for all Showtime brands.
• Launched premiere mobile entertainment company targeted to men 18-34, Amp’d Mobile.

Equity Marketing

Planned Burger King’s Domestic and International kids’ promotional calendar, evaluating movie, television, toy, electronics and other relevant properties.  Also responsible for growing Equity Marketing and parent company EMAK Worldwide’s overall business via entertainment marketing opportunities and partnerships.

Sr. Director, Account Services

Avon Products

Managed 70% of $120MM toy business consisting of five segments including plush, dolls and collectibles, as well as Mattel and Fisher-Price businesses.  Developed concepts, adjusted pricing and budgets, oversaw creative execution of brochure, managed Mattel licenses and researched new categories.

Marketing Manager – Toys & Home Entertainment Division

The itsy bitsy Entertainment Company

Strategically developed in-house and externally-owned, evergreen children’s brands, such as Teletubbies and Eloise, in a variety of categories including social expressions, housewares, health and beauty aids, food, seasonal items and gifts/novelties.

Licensing Manager

Hearst Magazines

Managed brand development and licensing for national magazine brands, including Popular Mechanics, Popular Mechanics for Kids, Country Living, Country Living Gardener and Country Living Healthy Living, and Wal-Mart house brand accounts.

Associate Licensing Manager

Jordan McGrath

Acted as Assistant Account Executive for variety of accounts including Hefty, Aunt Jemima, Casual Corner and Nicorette.

Assistant AE

Partnership marketing (licensing, promotions and business development) executive with a track record of successfully generating sales, developing mutually beneficial business relationships and aiding Clients in development of digital marketing programs.

Specialties:
-  Business development
-  Licensing
-  Promotions 
-  Entertainment marketing
-  Digital marketing
-  Social media marketing
-  Product development
-  Project management
-  Contract negotiation
-  Manufacturing
-  Sourcing
-  Logistics

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