Watermark

In this dynamic role, I lead the development, execution, and analysis of integrated, data-driven marketing campaigns designed to boost user acquisition, retention, engagement, and brand awareness across multiple channels. My key contributions include:

- Campaign Strategy & Development: Crafting targeted, multi-channel marketing strategies aimed at driving customer growth and brand loyalty.
- Campaign Execution & Management: Spearheading the full lifecycle of marketing initiatives, ensuring seamless collaboration, precise execution, and ongoing performance monitoring.
- Data-Driven Optimization: Leveraging analytics to continuously optimize campaigns, translating data insights into actionable strategies for improvement.
- Team Leadership: Fostering a culture of innovation, collaboration, and continuous learning while implementing industry best practices.
- Reporting & Communication: Compiling comprehensive reports to showcase campaign performance and ensuring alignment with broader business objectives.

This position allows me to blend creativity, strategic thinking, and data analysis, consistently driving impactful marketing results.

Senior Manager, Marketing Campaigns

TWO MEN AND A TRUCK®

As Marketing Manager at TWO MEN AND A TRUCK, I was responsible for overseeing and executing marketing strategies to drive brand awareness, lead generation, and customer engagement. I implemented a wide range of multi-channel marketing campaigns that aligned with business objectives and consistently exceeded growth targets. Key accomplishments included:

- Campaign Strategy and Execution: Developed and launched integrated marketing campaigns, including digital, print, and community outreach, to increase brand visibility and generate new leads.
- Lead Generation and Conversion Optimization: Leveraged data-driven insights to optimize marketing efforts, increasing customer acquisition and retention rates.
- Brand Management: Ensured consistent messaging and visual identity across all channels, improving brand recognition and customer loyalty.
- Vendor and Partnership Management: Negotiated partnerships with local organizations, driving cross-promotion and expanding our customer base.
- Team Collaboration and Leadership: Coordinated with internal departments to align marketing efforts with sales objectives, delivering cohesive and effective campaigns.

This experience honed my leadership, brand management, and strategic marketing skills, positioning me as a results-driven marketing professional.

Marketing Manager

•	Development and implementation of strategic marketing plan and marketing budget.
•	Responsible for all internal and external communications, ensuring brand guidelines are met.
•	Copywriting for website, blog, social media, ads, and marketing materials.
•	Community outreach and cause marketing campaign management.
•	Email marketing.
•	Graphic design for digital and printed materials.
•	Reputation management.

Multi-Unit Marketing Specialist

AlliedPRA

* Project management for corporate and association conferences and trade shows of all sizes.
* Managed and supervised internal and external event teams, including assigning projects and coordinating workflow.
* Put together project timelines and ensured tasks were completed on time and within budget.
* Served as primary contact for clients and managed vendors and contractors for multiple events simultaneously.
* Conducted weekly team meetings including providing regular skill and software training.
* Supervised and mentored seasonal interns.
* During my time at AlliedPRA, client satisfaction for my department increased by 18% as a result of my leadership, implemented procedures, and team management.

Senior Operations Manager

CMI Resources

•	Project management - trade show, convention, and conference management for multiple corporate and association client events simultaneously.
•	Complete development and management of event websites, email marketing, and attendee communication.
•	Served as primary liaison between the company and our clients and contractors.
•	Development of employee handbook and other company manuals, materials, and communications.
•	Management of event coordination teams.
•	Contract writing and negotiation.

Operations Manager

Self Employed

* Advised business owners and association executives on marketing, operations, and public relations strategies.
* Development and presentation of comprehensive strategic marketing plans.
* Copywriting for press releases, case studies, product sheets, manuals, proposals, and website content.
* Site selection and contract negotiation for domestic and international trade shows and conferences.
* Contributing editor for Weddings with Style Magazine: Writing destination and event articles and providing copy for the publication's marketing kit.

Strategic Marketing Consultant

Best Western International, Inc.

* NOTE: Best Western International is an association of hotel owners. I worked at the headquarters, planning and managing conferences for the BWI organization.
* Project Manager for trade shows, conferences, and conventions ranging in size from 20 to 3,200 attendees located throughout North America and Europe.
* Created and designed meeting websites; implemented and managed online attendee registration.
* Location research, contract development, and negotiation.
* Managed housing, transportation, and attendee communications for regional conferences and 3,200-person annual Convention.
* Achieved an attendee satisfaction score of 4.8 out of 5 for the events I managed directly.

Senior Meeting Planner

I'm a seasoned marketing professional with a passion for writing and a wealth of expertise in brand management and campaign strategy. I have over 20 years of experience in leadership roles, and bring a unique blend of creativity, strategic thinking, and experience with marketing operations and project management to the table.

I have a keen eye for detail and am adept at leveraging marketing technology to streamline processes, enhance campaign performance, and drive ROI. My expertise in data analysis allows me to derive actionable insights from complex datasets, leading to informed decision-making and impactful marketing strategies.

My passion is to share tips, trends, and best practices to other marketing professionals so they can improve the results of their efforts.

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