Jenna Elving's Linkedin Analytics

All in for growth! Transformational and hands-on full funnel marketing leader, quickly delivering profitable go-to-market, omni-channel campaign strategies across diverse market segments and highly regulated industries. I work with speed to bring structure to chaos through product marketing rigor, comprehensive brand strategy, grit, creativity and discipline, consistently driving results that matter. Executes across all core marketing disciplines using an integrated approach, including: Brand marketing: Award-winning brand marketer, focused on the "why" behind a company's mission, crafting messaging and creative that resonates, inspires internal teams and fosters meaningful connections with clients. Product marketing: Bringing product marketing rigor and discipline, leveraging customer and market insights to craft impactful and differentiating problem/solution focused messaging, while building scalable, and collaborative product launch, GTM and sales enablement strategies. Growth Marketing: Using data and performance insights to inform a cohesive approach that optimizes the balance between paid and organic campaign strategies including: search engine, social media, thought leadership, ABM, exceeding KPIs I'm compassionate AND tough (they are not mutually exclusive), leading with generosity and empathy while exceeding expected results. Change agent. Storyteller. Influencer. Energizer. Deep expertise in HR Tech, SaaS, Healthcare, Talent and Professional Services. Let's connect and explore how we can drive growth together! Skillsets: Product marketing, B2B, GTM strategies, demand generation, growth marketing, integrated marketing, brand marketing, retention marketing, full funnel marketing, lifecycle marketing, product launches, brand development, retention marketing, KPIs, OKRs, content management, regulatory and compliance products, HR compliance, Affordable Care Act (ACA), health care benefits, data insights, digital marketing, competitive intelligence, healthcare, start-ups, HR tech, SaaS, B2C, employment verifications, talent services, staffing, recruiting, partner marketing (B2B2B, B2B2C), authentic leadership, creative problem-solver, email automation, SEO, social media, M&A, events, public relations, internal communications, product management, sales enablement, lead gen, lead qualification, lead scoring, voice of the customer, persona development, Salesforce, HubSpot, Pardot, Tableau, AI, competitive Intel, e-commerce, brand development, storytelling, multi-channel campaigns, differentiation, Pragmatic certified.