Sony Professional | US & Canada

Digital Communications Specialist

AIDA Content Management

Developed content for a variety of marketing materials and assisted CEO with planning, business development and administrative duties for this emerging business venture.

Manager, Marketing and Administration

Tristar Products, Inc.

Managed social media marketing strategy for company products (Emeril Everyday, Power AirFryer, Copper Chef, etc.)	
• Developed and posted daily organic content on all of Tristar’s social media accounts. Identified trends and tailored content towards specific platforms and audiences. Managed consumer response, and calculated social media analytics for marketing team.

Communications/Social Media Specialist (Consultant)

Benjamin Moore & Co.

Managed all social media activities to ensure the company’s social media program ran smoothly and effectively
• Coordinated with our agencies, PR, legal and key internal stakeholders for content development and approval
• Delivered campaign, weekly and monthly reports, provided analysis, sentiment and recommendations based on the data

Social Media Marketing Manager (Consultant)

H. Betti Industries, Inc.

Managed marketing and communications across social media outlets. Wrote press releases for company news and events.

Marketing Associate (Consultant)

Huntington Learning Centers

Launched Huntington’s nationwide social media program for over 275 franchisees. 
• Managed the integration of all franchisee and company center locations into the HLC national social media campaign. 
• Liaison between HLC stakeholders and external agencies
• Reviewed and edited social media content and calendars
• Assisted with internet marketing initiatives and contests

Social Media Coordinator/Analyst (Consultant)

The Hispanic Outlook in Higher Education Magazine

Assisted with all aspects of marketing, promotion, advertising and production of the magazine as needed. Expanded digital footprint and increased our audience across several channels.

Digital and Social Media Coordinator

Roger Williams University Office of Public Affairs

Worked with the core News and Publications team on tasks related to publication of various university print and electronic publications, including content strategy and development, project planning, publications management, artwork selection and website updates.

Editorial Assistant/Contributing Editor, RWU Magazine

Cinetic Rights Management (FilmBuff)

Brainstormed and developed editorial content to spark conversation within FilmBuff’s social communities

Editorial Assistant/Social Media Intern

North Jersey Media Group

•	(201) Magazine:  completed assigned articles for publication; 
        Conducted interviews, wrote stories and submitted on deadline
•	Bergen.com: Completed photography assignments and submitted for publication; 
	Assisted with On the Streets: Fashionable Women

Freelance Contributor: Writer/Photographer

My diverse work experience and education have provided me with a strong foundation in all types of communications, including corporate (internal and external), digital marketing and social media. I have effectively created content to address various audiences through print and digital media, and I am proficient with CMS platforms. Throughout my career, I’ve worked for large corporations as well as smaller start-up ventures. I enjoy the art of storytelling and brainstorming strategies geared towards different objectives. Industries I’ve worked in include consumer products, education and publishing. I’m also interested in healthcare, and there’s a special place in my heart for non-profits.

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