Jenna Reed's Linkedin Analytics

20 years Brand Management and Marketing | 10 years Leading Teams Experienced marketing executive and brand leader on a mission to inspire action and drive maximum impact. Thriving at the intersection of creativity and strategy, I transform complex challenges into innovative solutions that fuel growth. With a proven track record in CPG and FMCG marketing, my expertise spans both B2C and B2B sectors. Bridging the voice of the consumer with actionable insights, I create data-driven strategies that consistently deliver results. As a high-EQ leader, I’m passionate about building high-performance teams and cultivating a culture of innovation, growth, and development. My leadership philosophy focuses on setting bold visions, empowering diverse teams, aligning stakeholders, and maximizing resources. I've curated innovation pipelines, led business transformations, and turned consumer insights into strategies that elevate brand equity and drive profitable growth. SNAPSHOT OF RECENT RESULTS: ✅ Delivered a 42% revenue and 101% profit increase in one year by leveraging insights to craft successful marketing and brand acquisition strategies, optimizing consumer touchpoints, and engaging key customers. ✅ Saved an $84MM account and eliminated a $3.7MM liability through leadership, problem solving, and communication. ✅ Launched a product line that delivered profits 1,017% above budget during a major market disruption. ✅ Recognized as top talent and placed in the company’s leadership acceleration program. ✅ Awarded a 2022 CEO Award for leadership and teamwork. With a growth mindset and entrepreneurial spirit, I’m driven by curiosity, a refusal to accept the status quo, and a commitment to building brands that are consumer-first and future-forward. Whether developing compelling communication plans, navigating market shifts, or creating clarity for teams, I focus on delivering measurable results while fostering environments where creativity and strategy coexist. Key Strengths: • Brand Management & Positioning • Insight-Driven Consumer Strategy • CPG & FMCG Expertise • Leading High-Performance Teams • Stakeholder Engagement • Business Transformation • Innovation Pipelines • Entrepreneurial Spirit Hobbies: Culinary exploration, traveling to expand my perspective, painting to let my creativity flow, and trying (with mixed success) to convince my houseplants that life is worth living. Life philosophy: "You miss 100% of the shots you don't take." ~ Wayne Gretzky