Jenna Tanenbaum's Linkedin Analytics

Jenna Tanenbaum is a seasoned brand & growth marketer, with deep experience in launching and growing e-commerce, direct-to-consumer, food tech, and subscription businesses from $5m to +200m in sales annually. She deploys a data-driven processes with an entrepreneurial spirit to create products people love and need, and strives to provide the best experience to customers through strong usability, communication, and brand. Currently, Jenna is helping brands create short-form UGC videos that convert with Ostrich. She applies a data driven approach to performance creative to ensure that ads have the best chance at creating sales. Learn more at runwithostrich.com Previously, Jenna was the Head of Global DTC Commerce & Growth Marketing at Who Gives A Crap. Who Gives A Crap sells good looking, environmentally friendly toilet paper, paper towels and tissues and donates 50% of profits to help build toilets for those in need. She was responsible for acquisition, retention, business development and B2B sales in Australia, the United States, United Kingdom, and Europe. Prior to Who Gives A Crap, she founded GreenBlender, a VC-backed smoothie meal-kit company with 80 employees across 3 distribution facilities in the United States. She created and managed the processes for robust user acquisition, retention, P&L and financial reporting, and merchandising. At GreenBlender she grew revenue to over $20 million in under 3 years, delivering over 5 million smoothies to tens of thousands of health-conscious customers.