Wonder Group

Liviti | Wedded Wonderland | St Trinity Property Group

I thrive on scaling businesses through seamless operations, innovative technology, and strategic growth initiatives. At Wonder Group, I facilitate day-to-day operations across multiple B2B2C platforms, including market leaders like Wedded Wonderland and St Trinity Property Group. My passion lies in bridging the gap between businesses and consumers through data, AI, and advanced analytics, redefining industry standards and creating cutting-edge solutions that exceed expectations.

My role is focused on driving operational excellence, aligning technology with business goals, and enhancing synergies across sales, marketing, and operations to optimise processes and maximise revenue. I partner with leaders to push the boundaries of technology while upholding ethical and security goals.

Key Responsibilities:

	•	Lead comprehensive go-to-market strategies for product launches, pricing models, and sales pathways.
	•	Drive strategic planning and execution to increase recurring revenue across our global SaaS platforms and marketplaces.
	•	Mentor and manage cross-functional teams, fostering a culture of continuous improvement and innovation.
	•	Streamline operations and unify sales, technology, and resource utilisation processes.
	•	Implement continuous improvement processes, effective feedback loops, NPS surveys, and data-driven personalisation.
	•	Develop and execute product strategy, roadmaps, and digital training programs for sales and marketing.
	•	Conduct detailed market segmentation and develop buyer personas to refine marketing and sales strategies.
	•	Lead demand generation through diverse channels, including content marketing, SEO, PPC, social media, and events.
	•	Establish and maintain SOPs for all critical operational processes to ensure scalability and consistency.

With a passion for leveraging technology and innovation, I continuously seek new ways to drive progress and revolutionise industries.

Growth Manager - RevOps - Proptech - TravelTech - Product GTM

St Trinity Property Group

Driving strategic acquisition initiatives to boost project success and market presence. Generating leads, crafting effective marketing strategies, and building strong relationships with clients, developers, and channel partners. 

Known for exceptional talent acquisition and team leadership, fostering collaboration and achieving outstanding results. 

At St Trinity Property Group, we're on a mission to redefine property buying and ownership through partnering with trusted developers and delivering quality advice and market insights. 

To date our Project Marketing Team delivered over $20 Billion in sales with a 100% clearance rate across our Retail, Wealth and Channels divisions. Our primary objective is to enhance project success and protect project realisation throughout its entire lifecycle. 

Our sales divisions:
- Project Marketing & Sales
- Buyer Advocacy, Investment & Wealth Portfolio Consulting
- National & International Channel Programs

Our inhouse services: 
- Contact and Engagement Centre 
- Digital and Growth Hub 
- PropTech, MarTech & Data Analytics
- Site Acquisition & Feasibility Analysis
- Product Mix and Pricing Strategy
- Capital & Funding 
- Property Management 

Through the dedication of our exceptionally talented team and bespoke technology; we provide the means for both our business partners and individual customers to thrive in their property endeavours.
Let's connect and explore opportunities for growth and innovation across property and project marketing.

Acquisition & Operations Manager

Campaign Monitor

I joined Campaign Monitor as a contracted consultant to ensure operational success and consistency in Australia & New Zealand during the merger between CM Group and Cheetah Digital, to oversee the APAC change management and workforce integration, blending diverse workforce cultures, systems, and processes to maintain operational continuity and employee retention.
 
  
 Cultural and Operational Assessment: Conducted thorough assessments to understand the varying corporate cultures, operational practices, and employee engagement levels within the APAC region. This initial step was crucial for identifying potential integration challenges and opportunities.

Strategic Communication Plan: Developed and executed a comprehensive communication strategy tailored to address the concerns and expectations of employees in the APAC region. This plan included regular updates, Q&A sessions, and open forums designed to provide transparency, reduce uncertainty, and build trust among the workforce.

Integration Workshops and Team Building: Organised integration workshops and team-building activities that fostered collaboration and camaraderie among employees from CM Group and Cheetah Digital, building a unified team ethos.

Talent Optimisation and Retention Strategy: With a focus on retaining top talent and optimising team structures, I spearheaded the development of a talent assessment and placement program. This initiative carefully evaluated the skills, experiences, and aspirations of employees to align them with roles where they could thrive and contribute significantly to the merged entity’s goals.

Change Management Leadership: Served as a key leader in the change management process, guiding the APAC region through the transition with empathy and strategic foresight. This involved addressing employee concerns, facilitating adaptation to new processes and systems, and ensuring that the workforce remained engaged and motivated during the transition.

Operations Manager & Change Management- CM Group APAC

Wyn&Co

At Wyn&Co I was hired to open our IT Managed Services division where I was responsible for building out the cloud, data, devops & IT managed service division from the ground up. This included developing market strategies, bringing on key clients & training junior consultants. I specialised in selling solutions across Data, Cloud & DevOps across Australia, working with a number of startups, large consultancies & household names to build out some of the strongest IT teams in Australia.


I was faced with the strategic challenge of diversifying the business model to tap into the more lucrative IT recruitment sector. The goal was to expand the company’s service offerings and significantly increase gross margins by leveraging the higher fee structures typical in IT recruitment.
Recognising the potential for growth and the complexity of entering a new market segment, I led a comprehensive initiative to build the IT recruitment division from scratch.

Market Analysis and Strategy Development: Conducted an in-depth market analysis to understand the IT recruitment landscape, identifying key growth areas.

Technology Implementation for Operational Efficiency: Leveraging technology would be crucial for the success of this new division. I spearheaded the implementation of data reporting, dashboarding, and automation tools. This initiative aimed to streamline operations, enhance candidate and client management, and provide real-time insights into recruitment processes.

Team Building and Training: Assembled a dedicated team for the IT recruitment division, I designed and delivered a comprehensive training program to equip the team with the necessary skills and knowledge to excel in the IT recruitment market.

Service Development and Client Engagement: Developed a suite of IT recruitment services tailored to the specific needs of clients in the technology sector. I personally engaged with key clients to understand their challenges and requirements.

Sales Director - Cloud | Data | DevOps

Opus Recruitment Solutions

At Opus recruitment Solutions I was responsible for recruiting in the Data & BI space across Australia.
Working with existing clients & bringing on new clients I was responsible for understanding my clients needs to find the best talent in the data space.

Senior Recruitment Consultant - Data & BI 

Madrigal Recruitment

✨Employee Of The Month✨ - June & September 2019
Closed $450,000 in sales recruiting across the IT sector in Infrastructure, Data & Software Engineering.
Madrigal Recruitment is an International Recruitment Agency, offering bold and unique staffing solutions for clients in the; IT, Finance, Accounting, Construction, Human Resources, and Healthcare industries.

Recruitment Consultant & BDM

Mass Mainstream Marketing

MMM was a boutique marketing agency that specialised in providing high tech marketing solutions including 3D Models, Geo-Fencing, Augmented Reality Experiences & Snapchat Lenses, partnered with traditional marketing techniques.
The team grew to 10 consultants before been acquired by an interactive games developer.

I was responsible for Training Image Segmentation Models, Business Developed, Closing Deals, Consulting with Clients & Developing Interactive Snapchat Lenses, running ads training the sales team.

Google Ads Facebook Ads Snapchat Ads SEO PPC ClickFunnels SEM Programmatic AR Snapchat SEM rush

Managing Director | General Manager | Sales | Marketing | Augmented Reality | Snap Lens Developer

KFC South Pacific (Yum! Brands Subsidiary)

Guest Experience Champion

Empowering Growth Through Strategy, Innovation, and Operational Excellence

I thrive at the intersection of strategy, execution, and innovation, leading businesses to unlock new revenue opportunities and streamline operations. Whether launching new products, refining existing services, or driving major change initiatives, I’m passionate about scaling businesses through technology transformations, process optimisation, and seamless cross-functional collaboration.

I’m not just a strategic thinker—I roll up my sleeves and work on the front lines to ensure plans translate into tangible growth. From implementing small, impactful tweaks to managing complex transformations, I bring a builder’s mindset to every challenge. Automation, operational improvement, and business scalability aren’t just buzzwords to me—they’re the core of what I do.

My experience spans multiple disciplines, from RevOps leadership, branding, and digital marketing to talent attraction, sales development, and technical implementations. I enjoy leading diverse teams, mentoring talent, and creating frameworks that drive sustainable success—easily replicable by those stepping into the role.

At Wonder Group, I partner with leaders across Wedded Wonderland, St Trinity Property Group, and Liviti to push the boundaries of technology, enhance customer experiences, and ensure operational excellence across SaaS platforms and marketplaces.

Industry Specialisations:

Wedded Wonderland: Destination Weddings | Tourism Boards | Hotels | Travel | Accommodation | Sales & Marketing | Government Consulting

St Trinity Property Group: Property Investment | Project Sales | Wealth Creation | Project Marketing

Liviti: High-Ticket Sales | Marketplaces | AI-Driven Analytics

I’m always exploring new ways to transform industries through the power of technology and data, all while staying grounded in practical, scalable solutions that deliver measurable results.


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