Jennifer Granillo

Restaurant Associates

People Talent and Development Manager

The For Real Mom Podcast

Founder and Podcaster

JG Communications & Consulting

Founder

Chick-fil-A-Franchise

Developed and led people and brand strategy; align vision, mission and values and overall business goals. Improved processes, developed a culture of care and compliance, focused on training and development.  

People + Operations + Employer Marketing
-Full-service Human Resources Director
-Compliance
-Total Rewards
-Full-cycle recruiting including pipeline, succession planning and future organization growth
-Employee Engagement
-Organizational Change Management
- Public Relations and Employer Brand Marketing
-Investigations, Conflict Management and Progressive Discipline Processes
-Hospitality, Customer Service + Guest Recovery
-Operational Excellence (Food Safety, People, Profit, Sales Growth, and Leadership)

Accomplishments:
*Improved retention from 37% to 53%; best in franchise  history. 
*Implemented mandatory respectful workplace, cultural awareness and diversity and equity training for all levels of employees. (Kantola and Berlitz Programs)
*Led Full-Cycle Recruiting, hiring and on-boarding for two free-standing units and a food truck;   250+ employees, $15M (20%+ growth YOY).
*Developed and implemented Employee Review Process including a 30-60-90, Semi-Annual and Annual for all levels of staff. 
*Implemented this new recruitment channel and partnered with our Team Members to identify, hire and onboard quality candidates, and rewarded employee referrals. 
*20% increase in new hires from referrals, fully staffed kitchen during height of pandemic.
*Implemented process for worker's compensation claims, and improved employee relations compliance;  resulting in decrease in approval of unemployment claims due to better documentation. 
*Decreased unemployment claims by working on part-time, Leave of Absence and documentation solutions. 
*Implemented employee engagement chat sessions; improved communication, culture, and retention. 
*Competitive research; aligned organization with best in class benefits and team opportunities.

Senior Director, People and Brand

Developed local and regional marketing strategy in alignment with national brand guidelines. Executed all aspects of multi-unit marketing and advertising campaigns; $500k annual budget. 

Implemented robust creative outdoor campaign; first for franchise including digital and static boards in 9 locations on 495, 90, 290 and RTE 9 contributing to 20%+ sales growth. 

Led daily operations and growth strategy for Northeast Chick-fil-A Food Truck Pilot Program; 6 days a week grossing $1.2M in sales annually. 
*1 of only 7 food trucks in the CFA system; 2021 program growth will include 17 trucks in US. 
* Built Food Truck Team; hiring, training, promotions, etc. (Director, Managers, dedicated daily team, 
 and brand ambassadors)
*ServeSafe Manager Certification, MA Allergen Awareness, Choke Training & CPR certified. 
*Led site selection including Boston, Tilton, Kittery, and various local sites in MA.
*Oversaw licensing, permitting, contract negotiations and health inspections. 
*Food Truck sales grew from $350K annually to $1.1M in 18 months by implementing new processes, menu offerings, social media strategy and working with CFA Inc to evaluate upcoming site selections for seeding markets. 
*PnL management; 60% profitability and 16% labor.
*Nearly perfect OSAT measured with Square Service Evaluation program. Guest satisfaction shown through social media positive comments and requests for "come to my town".

Sales and Brand Growth Business Partner

Mentored by Operator in all areas of the 5-critical success factors: Profitability, Sales & Brand Growth, People, Operational and Customer Service Excellence. 

Achieved Symbol of Success Award in 2019 for both units;  20%+ YOY sales increase, operational with Deloitte and Eco-Sure Food Safety and Brand Quality visits, and guest experience excellence as measured through SMG surveys.  On track to meet or exceed this award in 2021 for both units. 

2019: Implemented hospitality and brand standard training contributing to an OSAT increase from 59% to 87% within first 30 days in position, surpassing region and national chain average.  
 
Instituted formal progressive discipline process and manager accountability leading to improvements in employee retention.  

Recruited and hired a General Manager and Kitchen Manager. 

Oversaw Deloitte and EcoSure audits - achieved 95%+ on each quarterly visit. Best in class for brand.

Operations Business Partner

ICF Next

Consulted both corporate and state specific insurance marketing leadership teams, serving 18 states for multiple health insurance product lines including Marketplace and Medicare.  

Redesigned event strategy and brand standards, elevating the client's local event presence and driving more participation, greater leads and carving out a competitive advantage through use of VR and AI onsite activities. 

Tracked lead conversion in real time utilizing CRM programs and call center capabilities. 
 
Provided feedback which led to member engagement program redesign including revamping Ambassador program. 

Developed year-round event and promotional strategy including on-site execution support and oversight. 

Developed and supported corporate and local state health plan leaders annual marketing plans.

Initiated, led and oversaw RFP and experiential marketing agency selection process including creative briefs, sourcing strategic partners and client presentations.

Secured national and regional partnerships with Old Navy, National Center for Missing and Exploited Children, YMCA and other health and wellness community  partners. 

Developed and led retail strategy, trade area analysis and competitor and market research.  
Provided project oversight including partnerships with internal and external stakeholders.
Met established production schedules and communicated project status weekly. 
Developed recommendations for retail marketing campaigns. 

Led retail healthcare community center project; opening from ground up including real estate, operations, marketing and PR, community outreach, staffing, year-round programming and influencer outreach. 

ICF International (NASDAQ:ICFI) provides professional services and technology solutions that deliver beneficial impact in areas critical to the world's future. Our more than 5,000 employees serve government and commercial clients from more than 65 offices worldwide.

Retail Marketing Consultant (Contract)

B.GOOD

Developed and executed national marketing strategies designed to build brand awareness and drive sales/traffic to 50 corporate locations across US and Canada. 

Rebuilt and oversaw field marketing team; community ambassadors, guest feedback and community outreach associates, digital marketing strategist and organic farm director.   

Ongoing partnership with Operations, Production, IT, Development and Marketing to inspire, educate and deliver extraordinary guest experience.

Optimized revenue through targeted 3rd party partnerships (delivery, college card partnerships, online retail opportunities), and boosted customer spending as well as retention (leveraged in-store kiosks, app downloads and catering channels).

Wrote and executed quarterly marketing plans utilizing business insights, customer feedback, and market trends for underperforming and priority restaurants. 

Brand Marketing Events & Partnerships: 
B.A.A Half Marathon and 10K, Dine & Dash 5k, Project Bread Walk For Hunger, Girls on the Run, Reebok SweatCon, and Charlotte Knights Game Day activation. 

Competitive analysis; pricing and menu restructuring project within Boston DMA. 

Restructured grand opening marketing strategy for 9 new store openings across 8 states including new markets; Chicago, Charlotte, Chapel Hill/Raleigh which beat opening sales projections by 70%. 

Facilitated new product development tastings and customer surveys with Executive Chef at Boston test kitchen locations.

Led redesign and implementation of fundraiser and community partner program, designed to better align with brand positioning, mission and current business goals. 

Member of leadership and employee engagement committees; focused on our people, food and community.

National Field Marketing Director

Chipotle Mexican Grill

Regional Marketing Manager

Senior Marketing Strategist

I have spent over a decade strategically building brand awareness, cultivating brand loyalty and increasing sales through the development of creative programs, promotions, sponsorships and partnerships across the US for Chipotle.   As Marketing Strategist Manager I have developed the marketing strategy/plans for brand new and emerging as well as established/mature markets. (Boston, New York City, Phoenix/Tucson, Salt Lake City, Boise, St Louis, Upstate NY, Long Island and New England.)  

As a manager, I have built a team of top performers who are empowered to achieve high standards.  Changing people's lives and making others better is the best part of my job at Chipotle and something I take very seriously!

I bring infectious enthusiasm to everything I do, as well as a knack for creative problem solving. Mastering everything from television appearances - over 100 including a prime time morning television appearance on Breakfast TV, when the first international Chipotle opened in Toronto, Canada - to nearly 100 new restaurant openings, and perfecting the art of making guacamole. 

Strengths also include expertise in training and developing teams, building and growing relationships and thinking outside the box to get things done. Customer service is a passion and way of life. 

Strategically pursuing student marketing - I now manage the national Chipotle On Campus Student Brand Manager program which reaches thousands of students at over 125 high school and college campuses across the US. Charged with developing programs, promotions and events that engage the 16-22 yr old student demographic, I focus on strategic ways to elevate brand awareness and brand loyalty while driving sales to our restaurants.

Marketing Strategist/Team Leader

Spinning Plate Marketing

Designed and implemented successful and strategic marketing and sales building programs for a variety of food/beverage/service industry clients. 
Created grassroots & local store marketing campaigns as well as training materials. 

Trained clients one-on-one on how to build sales and create a stronger community presence therefore increasing brand awareness. 

Assisted with trade shows and sales building seminars. 
Wrote press releases and developed relationships with local media. 

Interfaced with Franchisees and Independent Owner/Operators.

Marketing Associate

LAVIDGE

Coordinated varying stages of completion for 50-75 projects daily as liason between client service and creative departments at this mid size ad agency. 
Assisted with Broadcast production. 
Assisted with new business development and projects relating to RFP's.  
Developed and implemented Internship program.

Traffic Manager

Print Systems Inc.

Assisted with project management and client service.  Interfaced with advertising agencies and larger billboard companies such as Eller, Lamar and Outdoor Systems. Managed AP/AR.

Sales Assistant

Accomplished People, Marketing, and Operations Executive with 25 years of experience at mission-driven organizations. Strategic and data-driven decision-maker with a heart for people and culture.  Team and Customer obsessed. Creative communicator and problem solver. Strong entrepreneurial spirit and trusted partner to C-suite leadership. Influencer and motivator.

Taplio

Jennifer Granillo's Linkedin Analytics