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Barbee is a visionary in travel marketing with 30 years of experience and a track record of success with over 400 hospitality and destination brands. Celebrated for her groundbreaking contributions, she launched the first personalized destination website, led the digital account strategy for the US Department of Commerce’s inaugural inbound travel campaign, and developed a pioneering destination campaign that became the first Facebook Business Case study for a destination. As a past distinguished member and contributor to the Forbes© Agency Council, Barbee is also a sought-after speaker known for her compelling insights on innovation and strategy. Currently, she is dedicated to rewiring people and places for the age of transformation, shaping the future of travel and hospitality. Her accolades include the prestigious HSMAI Gold, several ADDY's, a Stevie Business Award for Female Entrepreneur of the Year, and recognition as #17 on StartupNation’s Top 100 Moms in Business. In addition, Barbee humorously prides herself on earning a Gold Girl Scout accreditation, showcasing her lifelong commitment to excellence and leadership.
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