Jennifer Campbell's Linkedin Analytics

A senior marketing executive who cuts through the details to leverage data insights to develop multi-channel, business-building marketing strategies and initiatives to maximize ROI and grow businesses, while championing customer experience. Significant experience with both B2C and B2B marketing. Understands what makes Sales teams "tick" and how to provide them with the support and materials they need to succeed. Builds and leads exceptional teams who work with customers to make good marketers, great. Possesses the full perspective, from experience gained as client, consultant and agency partner. Passionate industry speaker, and post secondary teacher, bringing experience and examples to educate and inspire marketers. Specialties: marketing strategy; CRM; direct marketing; database marketing and analytics; turning data findings into actionable marketing insights and strategies; customer experience; build and lead high-performing teams; multi-channel marketing; online and offline marketing integration; digital and social media marketing; innovation and thought-leadership; understanding ecommerce ecosystem; channel management; sales integration, tools and training; field marketing; event and tradeshow strategy; intrapreneurship